Neobanks, the digital-first financial institutions operating without physical branches, have emerged as a potent force in the financial services industry. Leveraging cutting-edge banking technology and a laser focus on customer experience, they are challenging traditional banks’ dominance.
Neobanks operate entirely online, offering a suite of financial services—from current accounts and debit cards to money transfers and budgeting tools—all seamlessly integrated through user-friendly mobile apps. Their core value proposition lies in:
- Convenience: With their 24/7 access to banking services, they eliminate the need for physical branch visits.
- Lower Fees: Decreased overhead charges for maintaining accounts and conducting transactions.
- Seamless User Experience: Intuitive mobile apps prioritise user experience with streamlined account management and personalised financial tools.
- Financial Inclusion: Neobanks can foster financial inclusion by offering services to those with limited access to traditional banking.
Neobanking benefits
Compared to traditional banks, neobanks excel in user experience and fees. Neobanks offers quick and paperless online applications and a mobile-first approach, allowing customers to access services quickly anytime, anywhere. Their services incur lower fees, with transparent pricing structures.
Consumers, particularly the tech-savvy generation, are increasingly drawn to neobanks due to the accessibility and convenience they bring to the table. The ability to manage finances anytime, anywhere resonates with nowadays on-the-go lifestyles. They are also cost-efficient, offering lower charges that result in direct savings for consumers.
Neobanking in numbers
In 2020, the global neobank market was valued at US$ 18.6 billion, according to a report by Mordor Intelligence. It is expected to record US$ 333.4 billion in 2026. This figure represents a CAGR of 50.6 percent. With a user penetration of 3.89 percent in 2024, the average transaction value per user is US$21,110 in 2024, according to Statista. In 2028, it is predicted that there will be 386.30 million neobank users worldwide.
Some of the biggest neobanking names include Chime. Serving 14.5 million users in 2022, around nine million relied on Chime as their primary bank., as reported by Forbes. In 2024, the number of users grew to 22 million, more than that of SoFi, Dave, MoneyLion, Varo Bank, and Current combined, also as reported by Forbes.
The aforementioned names are not small players either. Varo, for example, managed over 7 million accounts in 2023. Likewise, SoFi recorded 8.1 million users using its services in the first quarter of 2024, a 2.5 million, or 44 percent, increase from 2023’s last quarter.
Another big player is Revolut. The neobank had 40 million users per March 2024, a massive increase from 1.5 million customers in February 2018. It ticked the 30 million mark in 2023.
Impact on Traditional Banks
The rise of neobanks has forced traditional banks to re-evaluate their strategies. Many banks have undergone a digital transformation, investing in mobile banking platforms and improving user experience to compete with neobanks’ digital agility. Traditional banks are also securing partnerships and acquiring neobanks to absorb expertise and expand service offerings.
Future Outlook
The future of financial services may see a more collaborative landscape between neobanks and traditional banks. Neobanks may find value in partnering with established institutions for broader reach and access to a wider range of financial products. Conversely, traditional banks may leverage neobanks’ technological expertise and customer focus to enhance their offerings.
- Neobanking
