FinTechs have long supported consumers, with the modern iteration of consumer innovations beginning in the UK in the early 2000s with the launch of the Faster Payments network in 2005. The first peer-to-peer lending platform started in the same year. And in 2007, the UK became one of the first markets to introduce contactless cards. Small and medium-sized businesses (SMB) lending and payment innovation has paled in comparison.
SMBs are the backbone of the UK economy, generating an impressive £2.8 trillion in revenue every year. Yet despite their critical role, they remain underserved when it comes to financial support. Only £62.1 billion in business loans were issued in the past year (45 times less than SMBs contribute to annual revenue) highlighting just how difficult it can be for SMBs to access the funding they need to grow. This funding gap limits not only individual businesses but also the wider economy that depends on their success.
While FinTechs have poured innovation into consumer products, revolutionising everything from budgeting apps to buy now, pay later (BNPL), SMBs have largely been left behind. This is despite the fact that SMB lending represents one of the fastest growing opportunities for financial organisations.
A report earlier this year by Boston Consulting Group (BCG) highlights that we are on the cusp of a revolution not dissimilar to the one seen decades ago in mortgages, with technological advancements playing a key role. The demand for more efficient payments, smarter cashflow tools and flexible funding solutions is accelerating. Yet many businesses still find themselves navigating outdated systems and slow, manual processes.
The issue is not that SMBs do not see the value in modern financial tools. In fact, they are ready to invest. According to our recent Marqeta 2025 State of Payments report 90% of UK SMBs surveyed said they would pay higher upfront costs for tools that deliver long-term savings and efficiency. What SMBs really want is simplicity, speed and control. They are not emotionally invested in payments themselves – they are invested in running their businesses as efficiently as possible.
A striking finding from the Marqeta report reveals that nearly half (42%) of UK SMB owners still use personal cards to fund business expenses, citing higher credit limits and better rewards as the motivator behind this practice. This reveals an opening for payment solutions to meet businesses with credit solutions that are tailored and personalised to their specific requirements. Smart, data-driven underwriting models that look beyond traditional credit scores and reward businesses.
The SMB Payments Frontier
FinTechs have made great strides in improving financial experiences for individuals, but in doing so, may have missed the mark when it comes to understanding the unique needs of business owners. For SMBs, payments are not just a transaction.
As Marqeta’s findings highlight, UK SMBs increasingly view payment tools as strategic assets rather than mere utilities. From social commerce trends to rewards programs and digital asset management, businesses are seeking solutions that actively contribute to the growth and efficiency of their organisations. Payment providers that offer real-time, flexible tools that reward customers for their engagement are best positioned to capture this rising demand and untapped potential.
Payments are the lifeblood of their operations, tied to cashflow, customer experience and long-term growth, with 52% of UK SMBs surveyed, as part of the State of Payment report, viewing payments as a tactical lever helping them streamline expenses, boost operational efficiencies, and free up cash flow. When payments work seamlessly, business owners can focus their energy where it matters most, serving their customers and growing their businesses.
Beyond payments alone, SMBs are looking for platforms that provide actionable insights and preventative measures that pre-empt major issues. Solutions that anticipate cashflow gaps, suggest repayment plans and automatically identify funding opportunities. The shift from reactive to proactive financial management offers SMBs a market advantage and, critically, represents a new dawn for how fintechs can support their growth.
Connecting the Dots
That is why bridging the gap between payments and funding represents such a powerful opportunity. Embedded Finance is already starting to move the needle, allowing SMBs to access credit directly through their payment platforms. This integration can transform payments from a passive process into an active growth driver. Imagine a world where a business processing card payments automatically receives insights into cashflow, credit opportunities or flexible repayment options tailored to its transaction history.
By combining real-time payment data with intelligent lending models, FinTechs can deliver funding at the point of need, not through laborious processes that may take weeks or months later. This kind of agility can make the difference between a business thriving or merely surviving. It also fosters financial resilience and trust, helping SMBs weather economic fluctuations with greater confidence in their suppliers and improved control.
Too often, the financial world can feel overly complex and fragmented for small businesses. Many rely on multiple providers for banking, payments, invoicing and credit, creating a patchwork of tools that rarely communicate effectively. Fintechs now have the opportunity to simplify this landscape by creating connected ecosystems that serve SMBs holistically. The future lies in frictionless experiences that combine payments, insights and lending under one roof.
Riding the Payments Wave
For FinTechs, the message is clear. The next wave of financial innovation will be about empowering the businesses that keep the UK economy moving. With the right approach, payment platforms can deliver more than convenience. They can provide SMBs with the confidence, agility and financial durability they need to thrive in an uncertain world.
As SMB payments take flight, the question is not whether the opportunity exists, but whether fintechs are ready to power the future and support businesses as they navigate the new payments frontier.
Learn more at marqeta.com
- Digital Payments
- Embedded Finance