Brian Gaynor, European Chief Executive at BlueSnap, on leveraging the new tools that are needed to meet today’s tech demands

Finance teams have a problem. The demands of doing business in 2025 go far beyond the limits of the tools they’ve been using for decades. Every day, teams wrestle with myriad spreadsheets, struggling to manage critical business processes with the tools they’d use to plan the Christmas party.

But the alternative feels too risky. Decision makers shy away from changing the systems they’ve worked in for years, and the investment and imagined disruption this would bring. Surely ‘better the devil you know’ – even if the present is particularly hellish.

On first glance, refusing to change may seem like the cheaper choice. Yet familiarity comes with a hidden premium. The cost of inefficient manual processes quickly mounts up and missed opportunities mean higher losses. As businesses face shrinking margins in a strained economic climate, this is a cost they can no longer afford.

Spreadsheets Conceal a World of Secrets

One of the biggest challenges finance teams face today is the lack of visibility into outstanding invoices. Manual spreadsheets often hide the true scale of late payments, often until it’s too late. When unresolved invoices pile up, companies face reduced cash flow, strained internal coordination, and great exposure to compliance risks. The extent of this damage should not be underestimated: late payments cost the UK economy £11 billion a year and shut down 38 businesses every day.

However, modern AR automation tools can bring cash secrets into the light. They’re able to give businesses real-time visibility over accounts receivables so overdue payments are spotted earlier and businesses can launch proactive collection strategies, rather than desperately chasing overdue accounts at the very last minute. Automated reminders, dispute resolution workflows, and digital invoicing help take the friction out of invoicing, as well as giving finance teams a smarter view of receivables year-round, not just during heightened crunch periods.

Using AR software to reduce financial bottlenecks creates a cascade of business benefits. Freed from spreadsheet hell, customer-facing teams now have the time to focus on client relationships, and drive company growth, rather than endlessly chasing late payments. This means they can bring their talent to create real value for a business, rather than being forced to take on manual tasks that should be left to a machine.

Keeping Cash Flowing

Cash flow is the lifeblood of every business yet legacy processes often drain it. Manual invoicing and reconciliation often end up extending collection cycles and, subsequently, straining liquidity. Stuck with outdated processes, companies end up waiting weeks – or even months – longer than they need to access their own funds. 

By contrast, AR automation accelerates invoice collection, allowing businesses to unlock working capital much faster than any manual process could. At the same time, it helps individuals and organisations increase their productivity by eliminating repetitive, error-prone tasks such as data entry, reconciliations, and follow-ups. Finance professionals can then redirect their time to higher-value work such as interpreting data, advising leadership, and shaping strategy. This is the work that helps grow a business and allows an organisation to move with agility which is crucial to economic resilience in today’s difficult climate. The ability to free up capital and employee bandwidth can be the difference between stagnation and growth.

Extending the Range of Vision

Another casualty of manual processes is cash flow forecasting. Spreadsheets are reactive documents, providing a static, backwards-looking view of finances, and are often plagued by version control issues and human error. This means finance leaders are left making critical business decisions without a clear picture of future cash flow, reducing strategic planning to a roll of the dice.

Automation offers the opposite. By offering real-time visibility of accounts, invoices, and performance, it enables finance teams to forecast cash flow with confidence. This foresight allows businesses to accurately anticipate liquidity needs, mitigate any risks, and respond faster to shifts in demand or supply chain disruption, meaning they can work proactively rather than reactively. The ability to be on the front foot is another crucial block in building business resilience.

Enhancing the Customer Experience

Outdated systems don’t just create internal inefficiencies, they affect an organisation’s relationship with their customers. Legacy systems have a significant impact on the customer experience, as manual processes, such as cheque reconciliation, slow down operations and make payment processing cumbersome.

Again, automated AR solutions can help here. Automated systems enable businesses to offer customer-friendly features, like a ‘pay by link’ option that makes it easy for customers to instantly settle invoices. This reduces friction in the payment process, prompts clients to make payments quickly and on time, and helps strengthen the trust between an organisation and its customers.

Ultimately, modern finance platforms that use automation greatly enhance the customer experience by making billing seamless, accurate, and transparent. Payments are processed faster, disputes are handled proactively, and customer satisfaction improves as a result. At a time when every client counts, such benefits can’t be ignored. 

Familiarity Comes at a Price

With so many advantages stemming from AR automation, why are so many organisations choosing to stick with spreadsheets? One may think that the biggest barrier to change is technology, but often, it’s their attitude. Too many finance leaders assume that because their current processes haven’t collapsed, they must be working well enough to remain in place. But ‘if it ain’t broke’ is a destructive mindset. Opting to be complacent and being satisfied with ‘good enough’ tools, is a costly decision. And are these tools actually working if they lead to lost productivity, delayed revenue, weakened forecasting, and damage to customer relationships?

Businesses may think it’s up to them to upgrade their finance systems. But the decision to automate is quickly being taken out of their hands. Companies that still cling to the processes of the past will soon find themselves left behind, as competitors leverage the new tools that are needed to meet today’s demands. While change may seem intimidating, or feel temporarily uncomfortable, ultimately, it’s crashing into the red that’s going to feel worst of all.

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