Author

Peter Daunton

Published

12 December 2025

Estimated Read time

4Mins

Peter Daunton, Chief Product Officer at Sokin, on why embedded B2B banking has flown under the radar and why that’s about to change

CFOs are discovering that embedded finance isn’t a feature upgrade, it’s an economic engine. The companies embedding payments, foreign exchange, and financial operations into their platforms aren’t just smoothing workflows. They’re turning cost centres into direct revenue sources. In B2B, where transaction volumes and values dwarf consumer markets, the opportunity is measured in basis points that add up to millions.

The Fragmented Finance Problem

Modern B2B commerce runs on surprisingly fragmented financial infrastructure. A typical platform operator juggles multiple payment processors, separate FX providers, standalone reconciliation tools, and disconnected reporting systems. Each integration point adds cost in vendor fees, manual processing, and error correction. More critically, fragmentation destroys visibility. When financial data lives across siloed systems, CFOs can’t see real-time transaction flows. It’s tough to understand true unit economics, or identify margin leakage until month-end reports surface it.

This complexity has historically been dismissed as “the cost of doing business.” But as platforms have matured and competitive pressure has intensified, CFOs are asking harder questions. Why are we paying multiple vendors to move the same money? Why does reconciliation require a team of three people? And most pointedly: Why are we treating financial flows as overhead when they could be revenue?

Automation Unlocks the Business Case

Embedding financial capabilities consolidates fragmented workflows into a single operational layer. The immediate benefit of this is cost reduction. Platforms replacing point solutions with embedded infrastructure typically see reductions in vendor fees. Furthermore, automation of reconciliation and reporting can eliminate entire FTE allocations. Transaction error rates drop dramatically when money movement, FX conversion, and ledger updates happen in a single system rather than requiring manual data shuttling between platforms.

But cost savings, while compelling, are just the entry point. The strategic opportunity emerges when platforms recognise they’re not just using financial infrastructure, they’re controlling it. And control of financial rails means control of monetisation.

From Cost Reduction to Revenue Generation

When a B2B platform embeds payment processing, cross-border transfers, or working capital financing, something fundamental shifts: financial operations become a P&L line. The platform captures value at every transaction touchpoint.

Payment acceptance generates processing margin, business cards generate interchange, foreign exchange generates spread; all direct revenue that previously went to external processors.

Beyond transaction fees, embedded finance enables new revenue models. Float on customer balances generates interest income. Automated reconciliation and real-time reporting become premium features. Transaction data – properly anonymised and aggregated – provides market intelligence that’s monetisable through analytics products. Platforms with deep payment data can even offer embedded lending, using transaction history as underwriting data to extend working capital financing at attractive rates.

Why CFOs are Driving the Conversation

This economic reality explains why embedded finance discussions have migrated from IT roadmaps to boardroom strategy sessions. CFOs evaluating these integrations aren’t asking “does this improve user experience?”, though it does. They’re asking: “What’s the payback period? How much revenue per transaction? What’s the impact on unit economics?”

The answers are increasingly favourable. Embedded finance implementations in B2B typically show ROI within 18-24 months, faster than most enterprise software deployments and with better margin profiles. For high-volume platforms, payback can be measured in quarters.

More strategically, CFOs recognise that embedded finance fundamentally changes competitive positioning. A platform that can offer seamless cross-border payments, instant settlement, and integrated reconciliation isn’t just improving automation for the business, it’s also driving more predictable cash flow on repayments for suppliers or enabling market leading payment terms to customers. And in B2B markets where customer acquisition costs are high and sales cycles are long, retention economics matter enormously.

The Infrastructure Question

None of this works if the underlying infrastructure is fragile. B2B transactions involve larger values, more complex approval workflows, and stringent regulatory requirements. Platforms can’t afford the checkout failures or compliance gaps that might be tolerable in consumer contexts.

This is why successful B2B embedded finance implementations treat infrastructure as a first-order concern, not an afterthought. They’re built on banking-grade rails with redundancy, real-time monitoring, and automated compliance checks. When a $2M cross-border payment needs to clear in 24 hours across multiple regulatory jurisdictions, the system either works flawlessly or it destroys customer trust.

The platforms winning in embedded B2B finance understand this. They’re not bolting payments onto existing workflows, they’re architecting financial operations as core platform capabilities, with the reliability and visibility their customers’ CFOs demand.

The Strategic Imperative

Embedded finance in B2B has moved beyond experimentation. The unit economics are proven, the technology has matured, and customer expectations have shifted. Businesses that treat financial capabilities as strategic infrastructure rather than vendor-managed utilities are seeing both cost structures and revenue models transform.

For CFOs, the question is no longer whether to embed finance, it’s how quickly they can make it a profit centre.

Learn more at sokin.com

  • Digital Payments
  • Embedded Finance

Author

Alex Mifsud

Published

9 December 2025

Estimated Read time

5Mins

Alex Mifsud, CEO and co-founder of Weavr.io, on how embedded finance is the perfect solution for employee retention

To earn loyalty, stop making your team act like the company’s lender. In the war for talent, few things corrode trust faster than asking employees to bankroll the business they work for. Across the UK and Europe, 42 percent of employees say waiting for expenses harms their financial health, while 36 percent say it affects their mental wellbeing. Behind those percentages are real frustrations: professionals dipping into overdrafts to cover hotel bills, freelancers waiting weeks for per diems that never quite arrive, and finance teams juggling hundreds of delayed claims.

In Twisted Sifter recently, one worker described waiting a month for reimbursement of a modest $268 business expense – only to receive $84 and “lose all motivation to go the extra mile”. It’s a small story, but it captures a bigger truth: when employees feel the system works against them, they stop believing in the company that designed it.

The Retention Cost of Reimbursement

Most businesses don’t connect their expense process with employee retention, yet the link is clear. Work-related stress costs the UK economy £28 billion a year, largely through lost productivity and attrition. Meanwhile, research shows that happier employees drive better results: “Company profits are much higher – and turnover is much lower – when employees feel positive and supported”.

Reimbursement systems do the opposite. They impose a financial burden on staff, add administrative friction, and create daily reminders that the company’s systems aren’t designed around their needs. According to HR News, UK employees collectively front an estimated £51 billion a year in work-related expenses before being repaid.

The fallout is predictable: financial anxiety, or even just annoyance, leads to disengagement; disengagement leads to turnover. Replacing a skilled employee can cost up to 1.5 times their annual salary once hiring, onboarding and lost productivity are included. That’s a high price to pay for outdated workflows.

Where SaaS Platforms Meet the Problem

Many purpose-built expenses management SaaS platforms have closed the gap and now offer end-to-end expense experiences, but the opportunity extends far beyond the category itself. HR systems that handle onboarding and travel approvals, accounting platforms that oversee budgets, even workforce and travel platforms that coordinate trips all touch the same underlying workflow;  employees spending on behalf of the business.

A common pattern still emerges when employees need to travel for work, for example. They request trip approvals in one tool, capture receipts in another, and submit claims through a third. Finance teams then reconcile spend manually. Even where processes are digital, they often live in separate tools;  approvals in one place, receipt capture in another, reconciliation elsewhere.

This fragmentation limits what SaaS platforms can achieve. They automate forms and digitise reports, but the process still ends with an employee waiting for a reimbursement that shouldn’t exist. For product and strategy leaders, this is an opportunity hiding in plain sight: the chance to redesign expense workflows around real-time spending rather than post-hoc repayment.

Business Travel: The Perfect Illustration

Corporate travel exposes this inefficiency in its rawest form. Most travel platforms monetise only pre-trip spend – flights, hotels and transfers – leaving meals, taxis and incidentals out of their reach. Yet by 2027, global business travel spending is forecast to reach $1.8 trillion, with a significant share of that occurring during the trip itself.

It’s also where employees feel the pain most acutely. Travellers frequently use personal cards abroad, juggle currency conversions, photograph receipts on their phones, and then upload them into another system days later. Managers approve after the fact; finance reconciles even later. Three tools, three teams, one frustrated traveller.

Now imagine that flow redesigned. Pre-approved budgets are assigned before travel, spend happens seamlessly during the trip, and reconciliation is automatic. Employees never pay out of pocket. Finance teams see every transaction as it occurs. The SaaS platform at the centre of this becomes indispensable – not because it automates forms, but because it eliminates friction. For the traveller, it means simplicity. For finance, control. And for the platform, visibility into the full journey, richer data on spend patterns, and incremental revenue from card transactions that flow through its ecosystem.

The Art of The Possible

This isn’t about layering FinTech complexity onto software. It’s about simplifying the experience by unifying what should never have been separate: approval, payment and reconciliation. We’ve already seen how embedded finance reshapes customer experience in other industries – e-commerce, ride-hailing, even healthcare. The same logic applies here: when money moves at the speed of the workflow, satisfaction follows.

For SaaS platforms, the implication is profound. The closer a product gets to the flow of funds, the deeper its integration into the customer’s operations. That’s not just a revenue opportunity;  it’s a retention strategy. Bain & Company describes embedded finance capabilities as “a way for software platforms to become systemically irreplaceable”. Expense management may be where that principle finds its purest expression. Few workflows touch as many people, as often, or with as much potential frustration. Fixing it is not just good UX; it’s good economics.

For SaaS leaders: A Reframing, Not a Roadmap

There’s no single architecture for the future of expenses. Each platform,  whether in travel, HR or accounting,  will interpret it differently. The point is to stop digitising the reimbursement process and start designing for prevention, where policy, payment and visibility converge. In practice, that means mapping friction, owning the journey, and measuring how faster, stress-free processes impact satisfaction and retention. When your platform participates directly in how money moves, your relationship with the customer becomes foundational, not functional. The art of the possible here isn’t about FinTech sophistication. It’s about empathy in design.

Retention and Reputation are Built, not Bought

Retention isn’t earned through perks or slogans; it’s built into experiences that show respect for people’s time and money. Expense reimbursement may seem trivial, but it’s a daily ritual that shapes how employees feel about their work, and how customers feel about the tools they use. A recent survey found that employees left out of pocket by slow expense reimbursements are significantly less likely to recommend their employer to job-seekers. That makes expense friction not only a retention issue, but a reputational one.

If the last decade of SaaS was about automating the back office, the next will be about humanising it. When expense workflows are rewired so that approval, payment and reconciliation flow as one, everyone gains: employees, employers and the platforms that serve them. Because when you stop making people act like the company’s lender, they start acting like its advocate.

Learn more at weavr.io

  • Embedded Finance
  • Neobanking

Author

Alex Carteau

Published

13 November 2025

Estimated Read time

5Mins

Stock Investing has become increasingly popular over the last few years. The self-directed investing trend is in full swing and…

Stock Investing has become increasingly popular over the last few years. The self-directed investing trend is in full swing and retail investors are looking for smarter and better ways of looking at the markets to identify winning stocks. A plethora of web services and chats now exist solely to service this market. Many of these services process the same limited types of data, such as market prices and tape, fundamental data, filings or even news sentiments.

Navigating Investment Services

How can investors navigate this crowded landscape of services? It all depends on what the investor is looking for. Broadly, there are three levels of investing behaviour and tools:

Level 1: The Stock Tip. 

This investor just wants a stock tip – simply what to buy and when to sell without trying to understand the why. He may “ask the audience” and use a Telegram chat or Discord chat service for that, “phone a friend” who just takes a “50/50” guess. The platforms providing these services are usually unsophisticated operations often with one or two individuals animating a series of chats. Speculation, misinformation and meme stock “pump and dump” schemes are frequent.

Outcome: This looks great on the surface as the user gets an immediate stock tip, but what happens later is worrying. The investor will have no idea about when to sell since they did not work to understand the real reasons of why the trade has been initiated in the first place.

Level 2: Raw and Calculated Data

The investor relies on data platforms for  research and to decide how to identify promising candidates. From Yahoo Finance to Investing.com, many platforms offer raw and calculated data in tables and charts. These include financial data from the company (either as reported or harmonised), analysts’ recommendation price targets or estimates, company filings (13F, Form 4, 8k …) even public databases of senatorial and congressional registered trades.

This overabundance of data can create information overload, sometimes leaving users more confused than when they started. With hundreds of fields and ratios, it takes significant financial literacy and experience to know where to look, which metric to focus on and the ones to leave out. Coupled with the information already available via a brokerage platform, often the investor is now facing a “wall” of data. Recently, new conversational AI tools that use natural language have been touted as game changers that can make sense of it all. Unfortunately these tools come with their own limitations and biases that are not always visible..

Outcome: The investor is more confused than at the beginning of the process, unless he is trained in using the right metrics for his analysis, this is a losing game. These ChatGPT-like platforms bring a false sense of intelligence as they combine news and data from various sources in a nice summarized paragraph, which is neither reliable, accurate or fool-proof.


Level 3: Derived Proprietary Data

At this level, the investor would turn to a team of financial market professionals who would generate proprietary rating or scoring for each stock helping an investor focus on the right opportunities.

These methodologies are either “proven” or “tested” representing many years of financial market expertise. This layer of human experience makes all the difference in generating valuable insights. Investor’s Business Daily has one of the best known services, providing ratings alongside a respected news bureau that has helped investors for decades.

This approach is probably one of the best for a serious investor – one that would consume this proprietary derived data and combine it with news and other market events for a comprehensive investing picture.


Level 4: LLMs

This level of investing is where not only human experience and skills are in the mix but also Large Language Models processing vast amounts of unstructured data. It is processed from news or filings for a comprehensive view of market conditions and sentiment from text based data. It also brings the most important “human insight” contained in the ranks and scoring in the service.

Stock Investing Solutions

Beyond this vertical hierarchy, there is also a horizontal challenge; that is that the breadth of data is also an issue. Many platforms provide their own niche services, such as focusing on 13F filings, a specific technical analysis, earnings estimates or option flow. As a result, investors often end up subscribing to several services to gain a comprehensive view of the market.

The solution: a flexible, comprehensive platform that delivers everything an investor may need including scoring, rankings and proprietary indicators but while integrating AI models to enhance and supercharge research efforts.

Making data meaningful is the future of investing. Human expertise can be blended with intelligent technology, while modern platforms close the intimidation gap between professional insight and everyday understanding. The world is overflowing with information and trustworthy innovation lies in simplification.

Alex Carteau is the CEO and Founder of EPSMomentum, with more than 25 years of expertise in financial market software across Asia, Europe, and the United States. He spent more than a decade at Bloomberg, advising investment managers through advanced data and market insights. Following his work on Bloomberg’s specialised equity derivatives team, he expanded his career with leadership roles at RaisePartner and TradingScreen.  

At EPSMomentum, Alex applies his deep knowledge of hedge fund technology, stock-picking analytics and trading systems to create tools that simplify investing for everyday investors. Drawing on his background in financial technology, his work emphasises clarity and actionable insights. With a drive to challenge outdated approaches, he is committed to providing investors with professional-level resources and advancing the evolution of smarter investing drawing on insight gained over decades of experience.  

  • Artificial Intelligence in FinTech
  • Blockchain & Crypto
  • Embedded Finance

Author

Dan Brightmore

Published

12 August 2025

Estimated Read time

8Mins

Read in brochure format

FinTech Strategy meets Eastern Horizon Founder & CEO Christine Le to discuss client expectations and the changing landscape of wealth management

Financial Transformation Summit 2025 EXCLUSIVE

At Financial Transformation Summit, Christine Le, a Chartered Financial Planner and Founder & CEO of Eastern Horizon Wealth Management, spoke on an investment panel – “Generational Wealth Transfer: Meeting the Expectation of Younger Clients”. Appearing with industry colleagued representing Citi Global Wealth, HFMC Wealth and Lightbox Wealth, Le considered: What trends and technologies are shaping NextGen investment decisions, and how can WMs stay ahead? Can digital wealth platforms meet the demand for hyper-personalised, user-friendly experiences? How does social responsibility & ESG investing influence younger investors, and how can advisors align with these priorities? How can wealth managers build and maintain trust with NextGen investors?

Following the panel, we spoke with Christine to find out more…

Hi Christine, tell us about your role at Eastern Horizon?

“I’m a Chartered Financial Planner and the Founder & CEO of Eastern Horizon Wealth Management. We are a financial advisory firm and also a partner practice of St. James’s Place. They are among the biggest wealth management firms in the UK based on assets under management. We get a lot of support from St. James’s Place in terms of technology compliance and investment solutions. At my practice, we focus on a diverse range of clients including ethnic minorities, especially British Asians in the UK. I’m also the president of the Vietnam Investment and Finance Association in the United Kingdom (VIFA). We aim to provide useful financial information for Vietnamese people in the UK and become a bridge between Vietnam and the UK.”

You were part of a panel at this Summit focused on Generational Wealth Transfer. Can you give us an overview of your thoughts?

‘’Having worked in the financial services industry for over 15 years, I’ve observed a persistent gap in how the industry serves diverse client segments – particularly ethnic minority communities in the UK. This gap is especially pronounced when it comes to financial education and long-term planning, including wealth transfer across generations. When I speak to members of my own Vietnamese community, I often find that there’s a limited understanding of how to navigate financial systems effectively – from managing investments and pensions to planning for intergenerational wealth. It’s not due to a lack of interest or ambition, but rather a lack of access to culturally relevant and accessible financial advice.

“This is where I believe I can make a meaningful difference. I not only bring professional expertise and technical knowledge to the table, but also a deep understanding of the cultural values, family dynamics, and communication styles that shape financial decision-making in the community. That cultural insight is key to building trust, something that is essential when discussing personal finances and planning for the future. My goal is to help bridge that gap – to empower families with the knowledge and tools they need to make informed financial decisions, preserve their wealth, and pass it on confidently to the next generation.’’

Why is this an exciting time for the business?

“At the moment the world is so integrated, and many people can benefit. A lot of people want to go to the UK, invest into the UK. I think with that in mind this is an exciting time to run my business and to be able to bridge that gap, providing sufficient knowledge for people as a trusted source when they come to the UK and need to understand the financial regulations. We can give people solid support to understand the financial processes of settling and building wealth in the UK.”

“Right now, everyone is talking about AI, and for good reason. In my business, we rely heavily on digital tools to streamline administrative tasks. It’s truly a game-changer. Compared to starting a business 15 years ago, when I would have needed a full-time assistant just to take meeting notes and summarise action points, many of those processes can now be automated, saving both time and cost. Another advantage is in how we communicate. Many of my clients are British Vietnamese. While they understand and speak English, they often feel more comfortable communicating in Vietnamese. We use AI-powered translation tools to make this process faster and more seamless. These technologies are allowing us to broaden the range of services we offer and tailor our support to each client’s needs.”

What pain points are your clients experiencing that you need to address?  How are you meeting the challenge?

“It’s about meeting the client’s highest priority. When people come to me, they maybe want to support their children to get onto the property ladder or plan for their retirement. They might be looking to buy a new car or move home. So, as a regulated financial advisor, I can sit with a client and talk them through key priorities and tailor the solutions best for them and help them overcome the pain points of decision-making.

“Additionally, the UK’s financial regulations are complex and changing all the time. It’s very difficult for people to follow. It’s my job as a financial advisor to follow up those changes and stay up to date with the regulations to assess how it can impact our clients and then give them the best recommendations. Allied to this, many of our clients will need support with cross-border services as they move freely between different countries they need somebody they can trust, an expert that knows what they’re doing and who can provide the right financial services for them.”

Tell us about a recent success story…

“Success for Eastern Horizon is to know that our clients feel they have somebody to rely on. For example, I have an old friend who came to me as a client. She was based in Vietnam but wanted to relocate to the UK. She had assets across Europe and in Vietnam and needed to understand the big picture of financial planning in the UK. We examined her assets across different countries to bring them into the UK and find the best solution for her to utilise tax efficient savings, pensions and investments to support her family and her business in the long term.”

What’s next for Eastern Horizon when it comes to wealth management? What future launches and initiatives are you particularly excited about?

“Over the next few months, we are keen to collaborate with different associations and communities across the UK – whether that’s related to Vietnam or British Asian communities and offer useful information and workshops and webinars tailored to different audiences. Also, with my work for the Vietnam Investment and Finance Association I want to organise workshops for those keen to invest in the UK but don’t know where to start. They often don’t have anyone to support them so I would like to focus on building a network to offer that bridge to investment in the UK.”

Why do you think the evolution of collaboration between traditional institutions and FinTechs is set to continue? What are you excited about?

“I spent five years working at the intersection of FinTech and WealthTech – where wealth management meets technology. During that time, I witnessed firsthand how the financial services landscape is evolving. Large incumbent banks bring undeniable strengths: scale, regulatory rigour, and long-standing client trust. However, they often struggle with agility. Their legacy infrastructures, many of which still aren’t cloud-based, make digital transformation slow and complex. On the other hand, FinTechs are born digital. They’re nimble, innovative, and quick to adapt to changing customer needs. But without the reputation and stability that traditional institutions have built over decades, they can face challenges in gaining consumer trust or navigating regulatory environments alone. What became clear to me is that banks and FinTechs cannot operate in silos.

“Collaboration is not just beneficial, it’s essential. When they work together, they combine the best of both worlds: the reliability and compliance of traditional finance with the innovation and customer-centric design of new technology. With my own practice, we apply this mindset. We actively look for ways to streamline administrative processes using digital tools – reducing costs, improving efficiency, and freeing up more time to focus on what matters most: building strong, human relationships with our clients. The goal is to use technology not to replace that human connection, but to enhance it. By doing so, we can deliver modern, efficient, and deeply personalised financial services that clients trust.”

Why Financial Transformation Summit? What is it about this particular event that makes it the perfect place to embrace innovation? What’s the response been like for Eastern Horizon?

“I’ve attended several events this year, and this has truly been one of the most enjoyable and well-organised in the UK. What stood out was the impressive mix of voices – from established financial institutions to bold, forward-thinking startups. Engaging with such a diverse group of speakers has been both insightful and thought-provoking. I’ve come away with fresh perspectives, challenged some of my own assumptions, and found new ideas to explore as we continue building meaningful partnerships for Eastern Horizon Wealth Management.”

Find out more at easternhorizonwealth.co.uk

About Christine Le and Eastern Horizon Wealth Management

As an Appointed Representative of St. James’s Place, Practice Lead, and business owner, Christine leverages over 15 years of experience in financial services and wealth tech to serve our clients, acquired through extensive work in multinational financial services firms in the UK. This rich background has equipped Christine with the skills and knowledge necessary to effectively oversee the business, ensuring that every facet is managed with the highest level of professionalism.

Christine founded and built this Practice to help clients prosper, build financial security, and attain peace of mind while overcoming financial obstacles. 

Her primary focus is on nurturing enduring relationships with her clients, offering them trusted guidance as their financial requirements evolve over time. Throughout her advisory process, clarity remains paramount. By closely collaborating with her clients, Christine strives to identify the most efficient and tax-effective strategies to help them achieve their objectives. Specialising in tailored solutions, Christine is dedicated to understanding her clients’ financial goals and crafting strategies that align with their vision for the future.

  • Artificial Intelligence in FinTech
  • Events
  • Together in Events

Author

Dan Brightmore

Published

25 July 2025

Estimated Read time

4Mins

In today’s digital economy, finance is no longer confined to banks. Thanks to embedded finance, financial services are being integrated…

In today’s digital economy, finance is no longer confined to banks. Thanks to embedded finance, financial services are being integrated directly into non-financial platforms. This allows customers pay, borrow, insure, or invest without ever leaving the app they’re using. For businesses, embedded finance unlocks new revenue streams and deeper customer engagement. In 2025, here are five of the top FinTech solutions leading this revolution.

1. Stripe Connect – Embedded Payments Infrastructure

Stripe has become synonymous with online payments, but Stripe Connect takes it further… It enables platforms like marketplaces, SaaS apps, or gig platforms to onboard sellers, manage payouts, and handle compliance seamlessly. Its APIs offer modular, customisable solutions for embedding payment flows, KYC, tax reporting, and global transfers.

Why it leads: Stripe Connect simplifies complex financial operations. It gives platforms the ability to become payment facilitators without becoming regulated entities themselves.

2. Railsr (formerly Railsbank) – Full-Stack Embedded Finance

Railsr provides a modular platform that allows brands to embed banking, payments, and credit products into their own apps. Whether it’s issuing branded debit cards, offering BNPL, or enabling in-app bank accounts, Railsr acts as the financial layer beneath consumer-facing businesses.

Key strength: It provides a single, developer-friendly API to access multiple financial services. This speeds up time-to-market, reducing infrastructure complexity.

3. Unit – Embedded Banking-as-a-Service (BaaS)

Unit is a US-focused BaaS provider that helps FinTechs and software companies embed features. These include checking accounts, cards, ACH payments, and lending directly into apps. Its toolkit includes compliance workflows, ledgering, and integrations with banking partners.

Why it stands out: Unit’s out-of-the-box functionality allows tech companies to go from idea to launch in weeks, not months. Furthermore, staying compliant with US banking regulations.

4. UpLift – Embedded BNPL for Travel and Lifestyle

UpLift is a niche embedded finance provider focused on travel, hospitality, and lifestyle experiences. Its BNPL tool is integrated directly into checkout pages for airlines, cruise lines, and vacation providers. This allows consumers to split costs into manageable monthly payments.

Unique angle: By focusing on high-ticket discretionary purchases, UpLift helps merchants increase conversions and average order value. Moreover, giving consumers more flexible options.

5. Qover – Embedded Insurance for Digital Platforms

Qover is a leading embedded insurance provider that enables companies to integrate customised, white-labelled insurance directly into their apps or services. From gig platforms and neobanks to mobility and travel apps, Qover supports multiple insurance lines. These include motor, health, cyber, and income protection—across more than 30 countries in Europe.

What sets it apart: Qover’s modular APIs let businesses plug insurance into user journeys with minimal friction. It also handles underwriting partnerships, multilingual customer service, and real-time claims dashboards, offering full-stack support.

Why it matters: Qover empowers platforms like Revolut and Deliveroo to offer relevant protection at scale. Moreover, boosting user trust, engagement, and retention without building insurance infrastructure from scratch.

Embedded finance is transforming how financial products are delivered… Moving from standalone services to contextual, on-demand experiences. Tools like Stripe Connect, Railsr, Unit, UpLift, and Cover Genius empower companies to embed finance where it adds the most value: at the point of need. For FinTechs, retailers, travel firms, and SaaS platforms, these tools represent the future of customer-centric finance—convenient, invisible, and deeply integrated.

  • Embedded Finance

Author

Philipp Buschmann

Published

11 July 2025

Estimated Read time

5Mins

Philipp Buschmann, co-founder and CEO of AAZZUR – a one-stop-shop for smart embedded finance experience – on business transformation

Business spending used to be a mess. Think mountains of receipts, last-minute expense reports, and a constant guessing game about where the money actually went. For many companies, especially those growing fast or juggling lots of moving parts, keeping tabs on spending felt like trying to plug holes in a sinking ship. Even with spreadsheets and corporate cards, it was hard to get real visibility or control.

But something is changing. Behind the scenes, a quiet shift is taking place. It’s called embedded finance andwhile the name might sound technical, the impact is very real and surprisingly simple: it’s giving businesses more control over how they spend money, without adding complexity.

At its core, Embedded Finance means putting financial tools directly inside the platforms businesses already use. So instead of switching between software to pay bills, issue cards, or track expenses, those features are built right into the systems companies rely on every day, like accounting tools, logistics platforms, or even team management apps.

It’s like turning on the lights in a dark room. Suddenly, business leaders can *see* where the money is going, in real time. They can set rules. They can act faster. And best of all, they don’t need a finance degree to understand what’s happening.

Goodbye Expense Reports with Embedded Finance

This will be music to your ears. One of the most obvious and painful examples of messy spending is employee expenses. Traditionally, employees pay out of pocket, save their receipts, and submit reports at the end of the month. Finance teams then spend days chasing missing documentation and trying to figure out whether each purchase was actually necessary. The entire process is slow, frustrating, and ripe for errors.

With embedded finance, that whole routine gets flipped. Now, companies can issue virtual cards with built-in controls, like daily limits, merchant restrictions, or even time-based rules. Employees use the cards directly from their phones, receipts are uploaded instantly, and managers can see every transaction as it happens. No more end-of-month surprises and best of all, nomore chaos.

Real-Time Visibility, Real-Time Decisions

Having a hard time making quick decisions? When spending is scattered across departments, locations, or tools, it’s hard to have a coherent plan. Business leaders often operate with outdated information, relying on month-end reports to spot issues that have already happened. That lag can be costly, especially in a fast-moving economy.

Embedded Finance changes that by connecting spending directly to data. Whether it’s a construction company managing field purchases or an e-commerce brand scaling its supply chain, having real-time visibility into expenses means leaders can make smarter decisions, faster. If costs spike in one area, they can spot it and adjust instantly. If a new supplier overcharges, they’ll know right away.

It’s not just about seeing the numbers—it’s about being able to act on them in the moment.

Fewer Tools, Less Friction with Embedded Finance

A big source of business friction comes from too many disconnected systems. You might have one platform for payroll, another for invoicing, and yet another for managing employee cards. Every tool means another login, another source of truth, and more opportunities for things to slip through the cracks.

Embedded Finance simplifies the stack. Instead of stitching together a patchwork of tools, companies can use one unified system where spending and financial controls are already built in. For employees, that means fewer steps to get what they need. For finance teams, it means fewer errors to clean up. And for leadership, it means clearer insight into how money is being used to drive the business forward.

Solaris is making waves in the circular economy by teaming up with Grover to allow people to subscribe to tech devices monthly instead of purchasing them. Due to stringent rules, they needed a product they could integrate to enable customers full control and increase loyalty. They succeeded by launching the Grover Card to boost engagement and retention and make payments borderless and hassle-free.

Empowering Teams Without Losing Control

One of the biggest tensions in company spending is the balance between trust and control. You want teams to move fast and make smart decisions, but you also need to avoid waste and fraud. Too much freedom, and things go off the rails. Too much control, and progress stalls.

Embedded finance helps solve that tension. Because financial tools are built into the workflow, companies can set smart rules from the start. Maybe the marketing team can spend up to a certain limit on campaigns, but anything over, needs approval. Maybe contractors can only use their cards during work hours. These aren’t rigid roadblocks—they’re flexible guardrails that keep spending aligned with company goals.

At the same time, employees feel more trusted. They don’t have to front their own money or wait for approvals. They can focus on doing their jobs, knowing they have the tools they need.

Final Thoughts

Embedded Finance isn’t about adding more technology for the sake of it. It’s about making finance work better, smarter, faster, and with less hassle. For businesses that have struggled with messy, unpredictable spending, it’s a breath of fresh air.

The companies embracing these tools aren’t just getting more efficient, they’re unlocking new levels of clarity and confidence. And in today’s unpredictable business environment, that’s not just a nice-to-have – it’s a competitive advantage that will pay back in spades.

  • Embedded Finance

Author

Dan Brightmore

Published

1 May 2025

Estimated Read time

3Mins

The Embedded Finance Market is estimated at $115.8 billion in 2024 and is projected to reach $251.5 billion by 2029, at a…

The Embedded Finance Market is estimated at $115.8 billion in 2024 and is projected to reach $251.5 billion by 2029, at a CAGR of 16.8% from 2024 to 2029, according to a new report by MarketsandMarkets. 

Embedded Finance disruption

The embedded finance market is experiencing a massive disruption because of the development of technologies such as API, AI, and Blockchain. This capability allows companies to incorporate financial services into their platforms, delivering consistent and unique solutions. Furthermore, demand for complex, value-added, readily available services that can be offered in real-time has prompted firms in almost all industries to embrace Embedded Finance.

This shift helps non-financial firms to provide banking, lending, insurance, and payment services, which fortifies customer relations and generates more revenues. This market is divided into segments based on different aspects, such as the type, business model, and industry. These segments collectively offer a comprehensive overview of the evolving Embedded Finance landscape and its potential business implications.

By 2029, the Embedded Finance market is expected to have a robust growth trajectory

Substantial growth in the embedded finance market is driven by the rising digitalisation of financial services and the emergence of customised solutions across diverse industries. The seamless integration of financial services into non-financial platforms is being facilitated by technologies such as APIs and artificial intelligence, which are playing a crucial role in this transformation. Sectors such as healthcare, eCommerce, and transportation are increasingly adopting embedded payments, lending, and insurance to improve customer experiences and streamline operations. This expansion is driven by both B2B and B2C models, as businesses collaborate with FinTech providers to integrate financial services into their ecosystems. Customer relationships are being strengthened and new revenue opportunities are being unlocked.

Based on industry, the healthcare sector is expected to have the highest growth rate

The growing need for hassle-free, patient-focused payment solutions has led to the incorporation of embedded finance solutions into healthcare platforms. Digital health technologies, such as telemedicine and wearable devices, are driving the integration of payment, lending, and insurance options in the healthcare sector. Regulatory support for innovation in FinTech and healthcare, along with the demand for affordable and precise billing systems, is speeding up adoption for Embedded Finance solutions. Moreover, collaborations between FinTech companies and healthcare providers are making way for tailored financial products, enhancing patient access to care while simplifying provider revenue cycles. These factors are driving the widespread adoption of Embedded Finance in the healthcare industry, supporting the growth rate of the market and underscoring its transformative potential in the healthcare sector.

FinTech innovation is thriving

FinTech innovation is giving way to a thriving market in North America. Companies are now directly incorporating financial services, such as payments, lending, and insurance, directly into their core offerings. Companies such as Stripe, PayPal, and Plaid, which provide comprehensive solutions to enable other businesses to integrate financial capabilities efficiently, are leading the Embedded Finance sector in the United States. Canada is witnessing growth in the market, with companies like Shopify integrating payment and financing options into their eCommerce platform, thus improving the customer experience. The US Embedded Finance market is more mature, whereas Canada is catching up and the market growth would be facilitated by its robust technology ecosystem and supportive regulation.

  • Embedded Finance

Author

Philipp Buschmann

Published

12 March 2025

Estimated Read time

6Mins

Philipp Buschmann, co-founder and CEO of AAZZUR, looks at the changing face of Embedded Finance and the rise of the API economy

The business world is changing. If you are paying attention, you will notice one of the most exciting transformations happening right now is Embedded Finance. We hear a lot about APIs (Application Programming Interfaces) and how they power our digital lives. However, what’s really grabbing attention is the rise of the API economy. Specifically, people are excited about how embedded finance is reshaping how businesses interact with their customers.

So, what’s all the fuss about, and why should you care? Let’s dive in.

What is Embedded Finance Anyway?

At its core, Embedded Finance means integrating financial services into non-financial platforms. It allows companies to offer banking-like services – think payments, lending, and insurance – directly within their apps or websites, without needing to be a bank themselves.

It’s like how Uber lets you pay for your ride without ever leaving the app. Uber isn’t a bank, but through embedded finance, it can offer seamless payment options, providing an effortless user experience. The user doesn’t need to think about the financial side of things; it just happens in the background. And that’s the magic of embedded finance – it’s smooth, simple, and frictionless.

APIs: The Backbone of Seamless Integration

APIs (Application Programming Interfaces) are the unsung heroes enabling the smooth interaction between different software systems. They allow platforms to communicate and share data effortlessly, acting as bridges between various services. For instance, when companies like Airbnb incorporate payment processing, they rely on APIs to connect with third-party providers like Stripe or PayPal. Without these connections, seamless financial interactions would not be impossible.

In the past, businesses that wanted to offer financial services had to build out much of the infrastructure themselves. However, with the rise of the API economy, this complexity has been drastically reduced. Companies can now integrate ready-made financial services quickly and focus on their core offerings. 

However, while APIs handle much of the heavy lifting, they aren’t the whole solution. They still need to be connected to the devices or systems using them. This involves stitching them together through a middle layer that coordinates the various API functions, along with coding a front-end interface that users interact with.

In essence, APIs provide the building blocks, but there’s still a need for a tailored architecture to ensure everything operates smoothly – from the back-end infrastructure to the user-friendly front end. This layered approach ensures businesses can offer a seamless experience without getting bogged down by technical complexities.

Why the API Economy is Booming

The API economy is booming because it allows businesses to be more agile, innovative, and customer-centric. APIs give companies the flexibility to offer services they wouldn’t have been able to in the past. A clothing retailer can offer point-of-sale (POS) financing without becoming a bank, or a fitness app can offer health insurance with the click of a button.

Think about Klarna, a company that’s become a household name by offering “buy now, pay later” services. Klarna partners with thousands of retailers, allowing them to provide flexible payment options directly within their checkout process. The retailer doesn’t have to worry about the complexities of lending—it’s all handled by Klarna’s Embedded Finance platform through APIs. 

This creates a win-win situation: customers get more flexible payment options, and retailers can drive conversions without any of the financial headaches.

How Embedded Finance is Connecting Customers to the World

Embedded Finance is all about breaking down barriers between industries and creating better, more holistic experiences for customers. And it’s not just about payments—it extends to lending, insurance, and even investments.

Take Revolut, the digital bank that started as a foreign exchange app but now offers everything from insurance to cryptocurrency trading. By using APIs to embed these financial services into their platform, Revolut has transformed into an all-in-one financial hub. Customers don’t need to visit different apps or websites for banking, insurance, or investments – they can do it all within Revolut.

The world of e-commerce has certainly embraced the world of embedded finance, Shopify, the e-commerce platform, has built it directly into its ecosystem. Through its Shopify Capital programme, the company offers its merchants quick access to business loans. This seamless integration is made possible by APIs, allowing Shopify to assess a merchant’s financial data and offer lending without the need for the merchant to seek out external financing. It’s fast, convenient, and keeps businesses within the Shopify ecosystem, further strengthening customer loyalty.

A New Level of Personalisation

This is more than just making payments easier – it’s about giving customers a more personalised, seamless experience. By tapping into financial data, businesses can offer products and services that really hit the mark for each individual.

Take travel apps like Skyscanner, for example. They’ve made things super convenient by embedding travel insurance right into the booking process, so, when you’re booking a flight, you can easily add travel insurance without even leaving the app. It’s all about creating a one-stop shop that gives you exactly what you need, right when you need it.

The Future 

The API economy, particularly in the realm of Embedded Finance, is just getting started. Over the next few years, we can expect to see more industries leveraging this technology to enhance their offerings and create richer customer experiences. Everything from health tech to real estate is ripe for disruption.

Businesses that adopt embedded finance solutions early will have a competitive edge. They’ll be able to offer seamless, integrated experiences that meet the modern consumer’s demand for convenience and personalisation.

However, it’s not just about jumping on the bandwagon. Companies need to be strategic about how they implement embedded finance. It’s not a one-size-fits-all solution, and it’s crucial to understand how these services align with your business goals and customer needs.

The rise of the API economy and embedded finance is opening up new doors for businesses and customers alike. By embedding financial services into non-financial platforms, companies are not only streamlining operations but also creating more value for their customers.

Embedded Finance is already making waves across industries, from retail to tech, and the businesses that are brave enough to embrace it are positioning themselves at the cutting edge of this transformation. For customers, it’s opening the door to a world that’s more connected, convenient, and tailored to their needs. It’s not about whether embedded finance will change the way we do business – it’s about how quickly it’s happening, and which companies are ready to step up and lead the charge. 

So, whether you’re running an e-commerce business, developing a tech platform, or simply thinking about how to better serve your customers, it’s time to consider how embedded finance can connect your customers to the world in ways you never thought possible. 

The future is embedded, and it’s here.

  • Embedded Finance

Author

EY Insurance Leaders: Isabelle Santenac (Global), Jeff Gill (Americas), Anita Sun-Young Bong (Asia-Pacific) & Philip Vermeulen (EMEIA)

Published

7 March 2025

Estimated Read time

6Mins

EY Insurance Leaders Isabelle Santenac (Global), Jeff Gill (Americas), Anita Sun-Young Bong (Asia-Pacific) & Philip Vermeulen (EMEIA) present EY’s Global Insurance Outlook 2025 report. Learn how insurers can embrace InsurTech to accelerate value creation from gaps to gains

Even as shifting global dynamics challenge insurers, EY’s 2025 Global Insurance Outlook Report shows there have never been more viable paths to innovation-led growth across the industry. Indeed, the huge gaps in protections against cyber and climate threats – with 99% of losses from cyberattacks and 60% from natural disasters uninsured – plus the massive shortfall in retirement savings present compelling value creation opportunities. Strategically orienting the enterprise around richer data and fully modernised technology is one critical step.

Uninsured Losses

99% of losses from cyber-attacks are uninsured

60% of losses from natural catastrophes are uninsured

But whether insurers prioritise new product development, M&A or geographic expansion in their growth strategies, a few key actions can unlock growth through innovation.

1. Design purposeful products

The biggest protection gaps – retirement savings and climate- are poised to get even bigger. The global retirement savings gap is set to grow from US$106 trillion in 2022 to US$483 trillion in 2025. Thanks to longer lifespans and aging populations worldwide, there is greater need for products that deliver income for older citizens. That’s how insurers can promote financial security across society.

The “silver tsunami” – the huge demographic wave of Baby Boomers reaching retirement age – will cause a spike in demand for financial estate planning services as well as life and health insurance augmented with wellness programs. In the US alone, those aged 65 and over will grow from 58 million in 2023 to 82 million in 2050. Leading insurers will need to position themselves for the coming transfer of assets by demonstrating clear value propositions.

Global Retirement Savings Gaps

$106t in 2022

$403t projected gap in 2050

Purpose can also provide the motivation to deliver climate solutions with more robust coverages and tailored prevention services for the huge populations – over 40% worldwide, according to Geneva Association – that live in high-risk areas. Strengthening climate protections necessitates rethinking traditional approaches to risk management, pricing and claims modelling. Purpose can also fuel positive collaborations and partnerships with governments and other stakeholders, an important step given the increasing likelihood of new government mandates.

US Citizens Aged 65+

58m in 2023

82m in 2025 (projected)

2. Personalise offerings to expand share of wallet

Usage-based products, modular add-on features and tailored pricing demonstrate to consumers that you are committed to serving their unique needs – a proven way to promote loyalty and engagement. Artificial intelligence (AI) tools can help in this area with tailored messaging, more accurate pricing and faster underwriting and binding processes.

On-demand coverage and real-time risk prevention are other ways that personalisation strategies can add value. AI and advanced analytics can also target the highest-potential customers for product bundles and other offerings that maximise customer value.

Technology Boost

10-25% increase in operating profits for insurers with successful data and analytics strategies

35% increase in employees’ underwriting capacity from generative AI (GenAI)-enabled automation

3. Seek innovation at scale

With a lean and highly automated operating environment, insurers can look to scale low-margin products to new segments via partners and ecosystems and other channels. The rapid expansion of embedded offerings demonstrates what’s possible.

Parametric insurance – policies that pay out when specific events occur – expands the type of attractive products insurers can deliver to new customers and is expected to grow to US$29.3 billion by 2031. Parametric solutions have gained traction in the agricultural industry and as protection against natural disasters, but can also be applied to business interruptions, supply chain disruptions and cyber-attacks.

Parametric Insurance Market Size

$11.7b in 2021

$29.3b in 2023

4. Use regulation as a prompt to innovate

The combination of more and more stringent rules in Europe and softening oversight in the US may create an unbalanced competitive playing field, with 61% of insurers cite evolving regulatory requirements as the top operational challenge for the year ahead. But firms that go beyond a minimalist, check-the-box approach may generate business value from their compliance programs.


Consider how the EU Financial Data Access (FiDA) legislation, slated to be enacted in 2025, paves the way for consent-based data sharing across pension, savings and nonlife insurance companies and products. That’s an invitation for firms seeking to expand their offerings. Similarly, the opportunity to participate in government pension schemes requires insurers to enhance their ability to share data securely and seamlessly. The Danish Compromise is reshaping the competitive landscape by creating new opportunities in bancassurance channels in Europe. Lastly, more detailed disclosure and reporting standards should prompt more automation and integration of data flows.

Regulation Prep

61% of insurers cite evolving regulatory requirements as the top operational challenge for the year ahead

5. Embrace a unified data strategy for the entire enterprise

Success in the digital age demands that every business have a unified data strategy – one that is comprehensive and led by the C-suite. Because better data underpins every aspect of the business and is crucial to innovation, the data and technology agenda must be driven by the CEO, rather than the IT team. Further, strategic planning and resource allocations – basically any and all senior management decisions – should be redesigned to reflect the richer data sets executives now have at their disposal.


A data strategy must reflect the need to harness the power of AI and other advanced technologies and define the necessary components of a flexible, future-ready data infrastructure. It will also need to establish appropriately robust governance models and controls environments for fully automated processes to ensure quality and build trust.

6. Commit to serving the underserved

What industry wouldn’t like to find tens of millions of new customers? For insurers, devising new solutions (e.g., micro coverages, starter policies) for just 1% of the estimated 4 billion underserved people worldwide could result in 40 million new customers, according to research from Forrester. Here again, it’s all about purpose – delivering protections to the people who need them most.

New products – more affordable, easier to buy and modify – hold the key. Parametric policies, microinsurance for smaller farmers and precise coverages for small businesses and gig workers are just a few of the ways to create value for underserved segments. Carriers in some emerging markets offer health and life insurance for as little as $0.20 per month. It will take bold strategic thinking and creative action to deliver what these customers want (and can afford), but the underserved (who contribute to the lion’s share of the worldwide protection gap) offer the biggest potential for insurers to sustain their solid bottom-line performance.

Serving the Underserved

40m projected new customers from engaging just 1% of the 4 billion uninsured, low-income people worldwide

Summary 

Volatility and uncertainty – both within individual markets and across regions – define the global insurance industry to an extent not seen in decades. The run of economic prosperity and integration that benefitted the financial services sector for several decades seems gone forever. But insurers are uniquely qualified to create value during periods of instability. Those that target investments in AI-enabled tech and stronger data management capabilities to personalise communications and products will be able to create more value, create it faster and deliver it to more customers and communities than ever before.

Read the full Global Outlook Insurance Report here

  • InsurTech

Author

James Butland

Published

10 February 2025

Estimated Read time

4Mins

James Butland, VP – Payment Network at Mangopay, on meeting the needs of the gig economy with Embedded Finance payment solutions

Specialised payment solutions supported by Embedded Finance have become essential for supporting the gig economy. They offer speed, accessibility, and security in financial transactions.

The global gig economy is forecast to reach a value of $1847 billion by 2032, reflecting its rapid expansion and impact on the workforce. This growth has unlocked flexibility and autonomy for workers. Furthermore, it has also introduced unique financial challenges, particularly in payment systems. With so many platforms available for freelancers, each one strives to offer the best experience. To succeed in the competitive world of the gig economy and handle changes in demand and pricing, platforms need to adapt fast.

Embedded Finance is a Transformative Force

Embedded Finance is emerging as a transformative force for gig workers. It simplifies payment processes and enhances financial management. Its impact is already evident in the streamlining of payments. Instead of waiting for traditional payroll cycles, gig workers can now access their earnings instantly. Empowering them with greater control over their finances. This approach not only alleviates cash flow challenges but also facilitates more effective ways of working for freelancers.

Moreover, Embedded Finance enables seamless partnerships with gig economy platforms. By integrating directly into these platforms, Embedded Finance solutions allow gig workers to manage all financial processes, from receiving payments to tracking earnings, without leaving the platform. For example, partnerships with wallet-based infrastructure providers enable secure, efficient fund dissemination. Meanwhile, laying the groundwork for additional revenue opportunities through wallet-facilitated transactions. This integration enhances both worker experience and platform capabilities, fostering a more cohesive gig economy ecosystem.

Flexible, Fast Payouts  

The gig economy is global by nature, requiring financial solutions that can support businesses and workers across borders. Flexible FX infrastructure plays a crucial role in streamlining contractor management by ensuring seamless multi-currency payments, compliance, and administrative efficiency. This type of infrastructure empowers platforms to reduce operational costs and improve the overall user experience for both businesses and gig workers.

By leveraging modular and flexible FX solutions, employment and HR platforms can cater to specific use cases, such as managing international contractor payments. These solutions not only enable compliant and efficient transactions but also simplify processes. This allows businesses to focus on core operations while offering a seamless experience to their users. Such advancements highlight the potential of integrated financial technology to address complex cross-border payment needs effectively.

For gig workers, income can often be irregular, leading to cash flow uncertainties and financial stress. Specialised payment solutions, powered by Embedded Finance, address this by enabling instant payouts. By integrating low-fee processing and real-time transaction capabilities, these platforms bypass the delays of traditional payroll systems. This provides workers with immediate access to their earnings.

The ability to access income in real time is more than a convenience; it is a critical lifeline for workers managing daily expenses, emergencies, or reinvestment in their work. This advancement significantly enhances financial stability, helping to sustain the gig economy as a viable career path.

Digital Wallets

A substantial number of gig workers operate outside conventional banking systems, lacking access to savings accounts, credit, or other essential financial services. Digital wallets and cross-border payment capabilities, key elements of Embedded Finance, are integral to addressing this gap. These tools allow gig workers to securely store and manage their funds, receive payments in multiple currencies, and make transactions with ease.

Additionally, digital wallets serve as more than just repositories for funds. They can include features such as budgeting tools, savings trackers, and credit-building capabilities. These tools enable gig workers to manage their finances more effectively while opening up new opportunities for growth and security. For instance, workers can build credit profiles through wallet-based transaction histories, unlocking access to financial services that were previously out of reach.

Security and Growth

As the gig economy increasingly relies on digital platforms, the importance of secure and adaptable financial solutions cannot be overstated. AI insights and data-driven credit assessments are creating robust ecosystems tailored to the needs of gig workers.

AI powered advanced analytics are transforming the way gig workers manage their finances. These tools can identify financial trends and provide actionable insights tailored to the individual. For instance, they can recommend optimal saving strategies or suggest the best times to withdraw funds, enabling workers to make smarter financial decisions and reduce uncertainty in their income flow.

While data-driven credit assessments are breaking down traditional barriers to credit access for gig workers. With irregular income patterns, many gig workers struggle to secure loans or build credit through conventional means. Platforms are addressing this by using alternative data points—such as earnings history and payment behaviours—to create fair and accurate credit profiles. This innovation opens doors to financial opportunities that empower gig workers to achieve greater financial stability and growth.

By streamlining payments, integrating accessible financial tools, and leveraging cutting-edge innovations for security, these solutions address both immediate and long-term needs. Through continued innovation, the gig economy is poised to thrive as a flexible, inclusive, and dynamic component of the global financial system.

  • Embedded Finance

Author

Dan Brightmore

Published

7 January 2025

Estimated Read time

5Mins

Alex Mifsud, CEO of Embedded Finance platform Weavr, on the outlook for Banking-as-a-Service (BaaS)

If any FinTech trend is painfully making its way through the archetypical Gartner hype cycle, it is Banking-as-a-Service or BaaS. At its core, BaaS is an API-driven platform enabling third-parties to develop financial products that make use of the banking and payments capabilities, and the regulatory permissions, of financial institutions that offer it.

This means non-regulated businesses can, in effect, make financial services available to customers without having a banking or financial licence themselves. The bank gets to monetise their licence efficiently, while FinTechs bring ingenuity, market insight and usually, superior digital experiences to customers. It sounds wonderful in concept, but the reality is far more complex. The recent collapse of Synapse, a prominent BaaS provider, as well as the sheer number of regulator interventions across many developed world economies, has highlighted critical vulnerabilities in the BaaS model.

The BaaS Model

While no one, including regulators, seems to be denying the opportunity to create customer value, it is increasingly evident that the BaaS model as it has developed over the past five years will not survive in its present form. There are several evolutionary directions that are being talked about for BaaS, even if not yet established. Here, I would like to present a specific variant. The European regulatory model not only makes this possible, but also presents a strong win-win opportunity for banks to collaborate with non-bank financial institutions like e-money institutions and payment institutions (I’ll use the acronym “EMI” to mean either of these). In this model, banks get access to the benefits of BaaS with minimal exposure to the now-better-understood risks. Moreover, EMIs get access to the powerful capabilities and economics that are the sole preserve of banks as deposit-taking institutions.

These collaborations – in effect, a multi-tier approach to BaaS – should offer safer exposure to Embedded Finance for banks. And richer capabilities available to embedders, and ultimately, end-customers.

Antipattern Matching

Recent announcements that Clearbank, a digitally-savvy clearing bank now promoting itself as an embedded finance platform, has hit profitability is a welcome tonic to investors despairing of the stream of bad news hitting BaaS players in the US and Europe. Even JP Morgan, one of the most respected global banks, has shown that size is no obstacle to ambitious, or even radical, innovation, as it also offers Embedded Finance. And at the other end of the size scale, Griffin announced earlier this year that, having secured a banking licence specifically to offer BaaS and embedded finance, it is now ready to start operating.

In the face of the mentioned challenges that EMI BaaS players have faced with regulators in Europe, some in the investment community have been proclaiming that, to do BaaS effectively, a financial institution needs to have a banking licence. An e-money or payment institution licence simply won’t cut it.

While such pattern matching and extrapolation is understandable, it is not necessarily correct, so let’s look at an alternative view: both EMIs and banks are viable financial institutions to support Embedded Finance, but each have strengths and weaknesses. Better still, by working together in a multi-tiered configuration, each type of financial institution can play to its strengths enabling the combination to deliver high capability, highly adaptive delivery models of Embedded Finance.

Banks doing Embedded Finance

While a banking licence does confer specific advantages – mainly, that deposit-taking provides one of the most attractive financing models for financial institutions to raise funds for lending – there are also disadvantages to being a bank compared to being an EMI. In the UK, for instance, banks need to hold more capital than EMIs, and perhaps more importantly, banks are supervised by both the Financial Conduct Authority (FCA) and the Prudential Regulatory Authority (PRA), the latter of which does not supervise EMIs.

Navigating innovative operating models like Embedded Finance with two regulators can create greater risk aversion and therefore slow down or even discourage the experimentation that is required to find the right risk-value formula that works. We know from recent experience that getting the balance right between great customer value and sustainable compliant operations can be a delicate balance.

The Benefits

One way to square the circle is for banks to provide wholesale financial services to EMIs which then serve end customers on their own licences in turn. While this doesn’t completely insulate the bank from censure in the event that the rules are broken – for instance, if money laundering occurs – it does place the biggest share of the burden of the customer on-boarding and monitoring compliance on the EMI. Given that EMIs were created initially to support money-related activities for a digital world, it may be easier for them by working with a single regulator to achieve the right balance. It also allows large banks with cumbersome on-boarding processes designed for large corporations to get access, via the EMI, to a community of small and medium sized business customers that, in aggregate, represent meaningful business volumes for the bank.

There is a strong win-win in this kind of bank-EMI collaboration, especially for banks which are used to dealing with other financial institutions as customers. EMIs, in turn, can source a range of wholesale financial services from multiple banks: foreign exchange from one, and lending capacity from one or more others.

A New Pattern: Multi-Tiered Banking with BaaS

The future of BaaS lies in collaboration. A multi-tiered banking model allows institutions to combine their strengths strategically. Such a model not only optimises the use of resources but also enhances the value proposition of BaaS by incorporating the strengths of various financial entities. EMIs, with their ability to offer commercial cards, credit lines, and foreign exchange services, reduce the risk for larger institutions and open doors for broader innovation.

  • Embedded Finance

Author

Dan Brightmore

Published

19 December 2024

Estimated Read time

5Mins

Benjamin Avraham, CEO and Founder at Okoora – the creators of Automated Business Currency Management, on Embedded Finance in global trade and the challenges of FX risk in global expansion

Embedded Finance is rapidly emerging as a transformative force in cross-border payments, reshaping how businesses handle transactions across borders. By making payments more efficient and accessible, it is becoming a key tool for companies navigating the complexities of global trade. While the concept isn’t entirely new, its adoption has accelerated, with the sector projected to generate an estimated $230 billion in revenue by 2025.

  • Embedded Finance is poised to reshape cross-border payments. It offers innovative solutions to address inefficiencies and create experiences with reduced friction for businesses and consumers alike. 
  • A key trend is the integration of multi-currency wallets. These enable real-time currency conversion and support localised payment methods tailored to specific regions. This not only reduces transaction delays but also enhances accessibility for global users. At the same time, embedded risk management tools are gaining traction. These provide businesses with automated FX hedging options and predictive analytics to better manage currency volatility.
  • Super apps with embedded cross-border capabilities are becoming more prevalent. These offer all-in-one solutions for payments, investments, and FX management. These apps are especially impactful in promoting financial inclusion, allowing underserved markets to access cross-border payment systems with ease. 

The Challenge of FX Risk in Global Expansion

For businesses aiming to expand globally and remain competitive, understanding and managing foreign exchange (FX) risk is paramount. Currency volatility, intricate markets, and hidden costs remain significant hurdles for companies operating internationally. Moreover, the solution lies in leveraging embedded currency risk management, which integrates FX tools directly into business workflows to streamline and mitigate these challenges.

Historically, small and medium-sized businesses (SMBs) have relied on traditional banks for cross-border payment services. However, slow, opaque, and cumbersome banking processes often fail to meet the modern demands for a frictionless experience. SMBs today require more than just service providers—they need trusted partners who truly understand their unique needs and can deliver tailored solutions. Embedded Finance levels the playing field by giving SMBs access to financial tools previously reserved for larger corporations, empowering them to compete effectively in global trade.

On a parallel track, larger players such as payment institutions, corporates, and banks are increasingly recognizing the potential of embedded finance to unlock new market opportunities and enhance the financial ecosystem. According to a recent report by Publicis Salient, embedded finance revenues are expected to grow by 40% annually in the coming years, underlining its critical role in the evolution of global financial services. This is encouraging organizations without in-house capabilities to actively seek partnerships with fintech providers to deliver integrated, relevant, and accessible financial services, while also creating new revenue streams.

Key features of Embedded Finance for Cross-Border Transactions

As businesses continue to navigate the complexities of cross-border transactions, Embedded Finance offers an array of powerful features that streamline processes, enhance efficiency, and mitigate risks. By integrating financial tools directly into business systems, companies can improve operations, reduce costs, and gain greater control over their international payments and currency management.

Below are the key features that make Embedded Finance a game-changer for businesses engaged in global trade:

Streamlining Payments

Frictionless Transactions: Embedded finance integrates payment processing directly into business systems, enabling businesses to send and receive funds across borders without needing separate third-party platforms.

Localised Payment Methods: It supports local payment systems, ensuring businesses can transact with customers and partners in their preferred currencies and payment formats.

FX Risk Management

Automated Hedging: Embedded tools can automatically hedge against currency fluctuations, reducing financial exposure and safeguarding profit margins.

Predictive Analytics: Advanced analytics help businesses anticipate and respond to currency market threats and opportunities.

Reducing Costs & Delays

Lower Fees: By bypassing traditional banking intermediaries, embedded finance platforms often reduce transaction costs.

Faster Settlements: Transactions are processed more quickly, enabling businesses to manage cash flow and working capital more efficiently.

Enhancing Transparency

Clearer Pricing: Embedded finance platforms provide real-time insights into exchange rates and transaction costs, ensuring businesses have full visibility into cross-border payment processes.

Regulatory Compliance: Built-in compliance tools streamline adherence to local regulations, reducing administrative burdens and risks of non-compliance.

Access to Financing

Embedded Credit & Loans: Businesses can access trade financing or working capital loans directly within platforms, supporting growth and smoothing cash flow challenges during cross-border trade.

Supply Chain Support: Financing solutions embedded in procurement platforms help businesses manage large international purchases with ease.

Simplifying Tax & Regulatory Compliance

Automated Tax Calculations: Embedded tools help businesses calculate duties, taxes, and other levies for cross-border transactions.

Built-in Compliance Checks: Solutions automatically ensure compliance with local and international regulations, saving time and reducing risks.

The road ahead for Embedded Finance

The evolution of embedded finance holds the potential to unlock new market opportunities and enhance the global financial ecosystem. Through strong collaboration among fintech companies, regulators, and technology providers, the industry can pave the way for embedded finance to deliver  highly relevant financial services in an accessible manner to  meet the needs of businesses globally.

About Okoora

Okoora is a leading fintech provider, offering businesses worldwide the financial infrastructure needed to scale their international operations. Recognized by CNBC and Statista as one of the world’s top 250 fintechs, the company’s automated platform, API, and embedded finance solutions empower businesses to collect and send payments, manage multi-currency accounts, and hedge FX risks. Okoora enables seamless operations in over 100 currencies and 180 countries.

  • Embedded Finance

Author

Lucian Daia

Published

23 October 2024

Estimated Read time

5Mins

Lucian Daia, CTO at Zitec, on the rise of embedded finance driving customer loyalty across financial services

The frenzy of Christmas and Halloween marketing is already in full swing, with date reveals of Christmas market returns to pumpkin patch locations. Retailers are gearing up to execute their strategies as the Golden Quarter approaches. This year, however, retailers have another string to their bow, another key message to snag a customer: ‘Buy Now, Pay Later’ (BNPL).

Business is booming in the BNPL game, with the market quadrupling in size since 2020. It is expected to hit a record level of £30bn in 2024. The payment option is fast becoming a staple in the digital wallets of millions for the major retail milestones of the year.

Halloween is the first major retail moment in the run-up to the festive season as Britain settles back into its winter routine. However, the rise of BNPL points to consumer behaviour that’s fast evolving and anything but predictable.

But BNPL is just one piece of the puzzle. The Financial Conduct Authority (FCA) estimates that it’s likely more than half of UK adults are now using digital wallets. Furthermore, it’s expected to comprise half of all e-commerce spend (£203.5 billion) by 2027. Instant payments are also a growing part of the payment mix, with the innovation expected to represent 10.8% of overall payments by 2028. Retailers must navigate a wave of new technologies that are redefining check-out and payment processes.

Allowing new payment innovations like BNPL

Retailers sink or swim based on the customer experience they deliver. From the rise of omnichannel strategies to speedy same-day deliveries, click and collect options, and attention-grabbing immersive experiences… There’s no shortage of initiatives to drum up customer loyalty. Now, payment solutions are part of the equation. Embedded Finance is front and centre of this change, integrating financial services (like loans, insurance, debit cards etc.) into businesses that don’t usually handle finance.

Application Programming Interfaces (APIs) offer a “Plug and Play” type functionality. Retailers can offer seamless payment solutions like BNPL or digital wallets directly on their systems. This integration keeps shoppers on the site and reduces the tiresome friction of third-party pop-up systems. Moreover, it offers features like zero-interest point-of-sale loans or app-based rewards. Of course, it allows them to check-out as easily and as quickly as possible too.

Bye-bye Velcro

Bye-bye Velcro, hello snazzy digital wallet that holds payment cards and bank account details all in one place. Digital wallets have become essential components of modern payments and offer a convenient and less risky way for shoppers to buy their items.

Gone are the days of searching for physical cards under stashes of files or keying in repetitive digits on a keyboard. Digital wallets also offer a reduced risk of fraud because of advanced encryption and tokenisation technologies. Beyond security, digital wallets provide retailers with valuable consumer insights.

For instance, if a customer buys a Halloween costume and decorations, retailers can use this data to target them with personalised offers. Such as a discount on     themed candy bowls or matching spooky accessories. This level of personalisation is make or break for retailers today. Customers are setting a higher bar than ever for personalised content, offers and experiences that meet their needs and interests.

Speeding up cash flow with BNPL

Another innovation retailers need to have on their radar is instant payments. Unlike traditional systems that mean transactions can take hours or even days to complete, instant payments ensure funds are transferred within seconds.

For retailers, especially those operating on thin margins or managing high transaction volumes, the speed at which funds are made available can be make or break. The quick availability of cash means retailers can better manage their finances, buy new stock and address operational costs at pace.

Contrary to common belief, Brits don’t love queuing; in fact, they hate it. Faster payment options in-store have been pivotal in giving customers the speedy experience they demand so they can get on with their day. Quick transactions not only improve cash flow and reduce delays but enhance the customer experience. Making it ideal for those who’ve left their shopping too late, or forgotten an item on their list. As a result, customers walk away with the right impression.

Ditch the lines and pay with a tap

Retailers should be equipped with mobile point-of-sale (mPOS) systems that allow customers to make payments through their smartphones or other mobile devices, cutting down on wait times and speeding up the checkout process.

Retailers also stand to benefit from digital receipts, detailed sales reports, and real-time inventory management from having this system in place. This efficient processing not only improves cash flow but also provides valuable data for managing stock levels and customer preferences.

Beyond the Golden-Quarter

As retailers prepare for the Golden Quarter and beyond, understanding and leveraging FinTech payment innovations can seriously pay dividends. By adopting technologies such as embedded finance, digital wallets, instant payments, and mobile payments, retailers can improve their operational efficiency, enhance customer experiences, and position themselves for future growth in a digital-first world. Indeed, in recent years marked by economic shocks, huge tech advancements – especially with AI – and increasingly unpredictable consumer behaviour, it is crucial for retailers to stay ahead of payment options.

Providing consumers with flexibility, choices, and ultimately, ways to manage their outgoings and spread the cost will be key. Retailers will need to take a view on which innovations align best with the changing expectations of their customers and who they partner with to help them remain competitive.

  • Embedded Finance

Author

Philipp Buschmann

Published

30 September 2024

Estimated Read time

5Mins

Philipp Buschmann, co-founder and CEO of AAZZUR on how the customer becomes the investor with Embedded Finance at the heart of the wealth management revolution

Wealth management has traditionally been a game for the well-off. It often requires large sums of money just to get started. For decades, the idea of “investing” conjured up images of Wall Street brokers managing hefty portfolios for a small group of elite individuals. But, thanks to Embedded Finance, times are changing and the barriers to investing are coming down. The technology is reshaping how people handle their money. Here’s what it can do for you.

Tackling the investment problem

Historically, investing hasn’t been easy. Most brokers require a significant minimum deposit to open an account, often in the thousands. Fees and commissions on trades can add up quickly, and if you don’t have a large amount of capital, these costs can erode your profits. For many, these hurdles were enough to keep them from even thinking about investing. It simply didn’t feel like something for “ordinary” people with average incomes.

Even with the rise of online brokers, the stock market has remained intimidating to a lot of people, many of whom felt like they lacked the knowledge or resources to get involved.

On top of the classical challenges we must also discuss the upcoming wealth transfer. The next generation of users have no interest in sitting with wealth managers; at the same time they don’t have the knowhow to trade or invest.

Imagine being able to not only excite your customers but empower them as well. That’s what embedded finance solutions promise. As companies strive towards more inclusive messaging, adopting embedded finance tools has never been more valuable. One of the great perks is that it doesn’t require a complete overhaul of IT infrastructure, instead, it involves a seamless experience that even junior employees can understand and implement.

Embracing the solution with Embedded Finance

I’ve said it’s easy – but how easy? Embedded finance works by bridging the gap between traditional financial systems and the average consumer. By integrating financial services directly into everyday apps and platforms, it makes it possible for people to start investing without even realising they’re doing it. Monzo is an example of it in action. They used embedded finance solutions to enable customers to invest directly in the bank during its fundraising rounds. They raised millions by allowing users of the app to seamlessly invest and become shareholders, a great example of how “the customer becomes the investor”.

Think about how your business manages its money. You most likely use an app to track accounts and make payments. This is no different to customer budgeting, and it’s a window of opportunity for you to tap into. That app can offer you the ability to automatically invest any leftover money at the end of the month into a diversified portfolio. Customers don’t need to download a separate app or set up an account with a brokerage firm. Everything is integrated into the website they’re shopping on. This is the beauty of embedded finance – it makes financial services a natural part of your daily life.

For younger people just starting out on lower salaries and learning how to invest sensibly, there has never been a greater time to be innovative and branch out into financial services.

The second vector for investment is to centre it around a new social frame. Investment’s can be around supporting your ideals, for the environment, or for technologies sake. This means that there are apps/club/activities that can become another home for investment. The same way country clubs aren’t just for food, golf and banter. Embedded finance opens the door for classically aligned companies and charities to think about expanding their business model. I could imagine Greenpeace offering embedded investing. So, could the country club co-invest in art that is displayed (but also invested) in.

Equalising opportunity with Embedded Finance

Embedded finance allows financial services to be delivered in a more personalised, user-friendly way. Apps can now provide personalised investment recommendations based on a user’s spending habits, savings goals, and risk tolerance. And thanks to automation, these services are becoming more affordable and scalable. Instead of paying for an expensive financial advisor, users can rely on AI-driven tools to offer similar advice for a fraction of the cost, or even for free. Wealthfront does this by offering automated financial planning and investment management with AI-driven recommendations and tax optimisation strategies.

GoHenry is another example of a company taking the initiative and embracing its solutions. They allow customers to invest in the company using the Crowdcube platform. People can invest in as little as they want and become shareholders with ease. As a result, loyalty is enhanced and capital surges.

Another example is fractional investing. In the past, buying a single share of a company like Amazon or Tesla might have been out of reach for someone with limited funds. However, this no longer has to be the case as companies like Robinhood allow customers to invest in big stocks like Tesla for as little as £1, making it possible for anyone to grow their wealth without having to stretch themselves and get into debt.

What does the future hold?

As embedded finance continues to evolve, we can anticipate even more innovations in the world of micro-investing and wealth management. The lines between financial services and everyday life will continue to blur, making it easier than ever for people to manage their money, invest, and build wealth – all without needing a financial background or a large amount of capital.

Philipp Buschmann is co-Founder and CEO at AAZZUR, a one-stop-shop for smart embedded finance experience.  Recognised as a rising star in the FinTech space, AAZZUR’s mission is to build profitable banking whilst at the same time empowering consumers to have access to better informed financial choices.

Philipp is a serial entrepreneur with extensive experience of working in Challenger Banking, Financial Services, IT and Energy across the world.  He took one of his business’s public – Ignis Petroleum was publicly listed in the US and Germany. 

Having started as a developer in Financial Services, Philipp has first-hand experience of the banking revolution from both a technology and financial perspective. His interest in behavioural economics helped inspire AAZZUR’s revolutionary work on customer centricity in banking.

Philipp holds an MBA from the London Business School. He is passionate about entrepreneurship and loves exchanging ideas, insights and discussing FinTech’s future.  He has spoken at major Fintech events including Money 20/20, MoneyLive, Finovate, Fintech Matters, and the Future of Retail Banking.

  • Embedded Finance

Author

Adam Edwards

Published

23 September 2024

Estimated Read time

5Mins

Adam Edwards, Product and Growth Director at Satago on how embedded finance is helping drive digitisation for the B2B financial space

Small and Medium Enterprises (SMEs) are at the heart of the UK economy. They contribute significantly to local employment and revenue across a wide array of sectors. However, the current economic landscape and consistently high inflation are inhibiting them from reaching their full potential.  

Three key challenges which prevent SMEs from investing in growth are tight cash flow, poor access to capital and the late payments crisis. With over £32 billion in late payments plaguing them, SMEs need longer-term, meaningful policy action from the government, alongside better Working Capital solutions. 

Investing in Embedded Finance

With a growing SME market needing better support than ever from lenders, banks are rapidly investing in IT adoption. Particularly, Embedded Finance tools, to better serve this sector. Indeed, analysts have forecast a staggering 148% growth in the Embedded Finance market. It is predicted to reach a revenue of $228 billion by 2028.  

Banks have been quick to offer flexibility to consumers in the business-to-consumer (B2C) Embedded Finance space. Offering lots of options for flexible finance in response to high demand. However, the business-to-business (B2B) market has in many ways been slower.  

There are certainly challenges here – but the opportunities are huge for the lenders that get this right to go on and serve the SME space. So, what can the B2B space learn from how Embedded Finance has succeeded in the B2C sector? And what are some of the benefits and new challenges that this investment could pose?  

The role of Embedded Finance in supporting SMEs and founders 

Embedded Finance emerges as an innovative approach to bolster SME support. It integrates financial services directly into non-financial platforms. This integration empowers SMEs to seamlessly access critical financial services. These include instant credit, streamlined payments processing, and optimised cash flow management. This enhances operational efficiency and financial resilience. 

When we look at B2C financial services, we can see traditional banks working hard to catch up with challenger banks. These competitors have presented consumers with entirely new means to access digital banking, improve their visibility on financial information, and manage their funds and savings with secure API access.  

This has forced traditional banks to digitise quickly in the B2C space to remain competitive and keep up with customer expectations. Embedded tools have become a key part of this. While the B2B financial services industry hasn’t traditionally faced the same level of market pressure to innovate – this is now starting to change. We will start to see the impact in a couple of ways.  

I predict we will begin to see rapid growth in the number of partnerships between FinTech companies and B2B lenders. Where banks such as Barclays have already been partnering with the likes of Amazon on the consumer side for a long time to offer flexible payment capabilities, we will see a lot more similar partnerships starting to take place in the B2B space, to support the growing SME market. As a result, I anticipate a rise in the number of online marketplaces dedicated to the B2B lending space. We will also see increasingly niche market areas – such as agriculture and dedicated equipment manufacturers, for example.  

The opportunities and challenges with Embedded Finance

There are several opportunities to be capitalised on via Embedded Finance in the B2B space. Lenders that have been held back by legacy systems in the past will now be able to offer a more flexible suite of digital finance options to customers, especially SMEs. SMEs, which may be run by a single founder or a small group of stakeholders, are likely to be used to an agile structure. They can take big decisions quickly and will be keen to be able to flexibly access financial tools. Through integration with expert providers, lenders can also benefit from new origination channels and access new pools of customers for bank accounts, financial consultancy and more.  

For the fintech partners and integrators, including those providing white-labelled products to banks, there’s a chance to take advantage of the trust customers have in their banking providers. And the lenders’ brand reputations can increase their own revenue and future opportunities for sale.  

Meanwhile, SMEs are set to reap the benefits of being able to offer better user and payment experiences to their own customers further up chain. They too, will benefit from better cash flow management, improved financial visibility and increased flexibility via different working capital tools. Just like consumers are able to – all of which will be facilitated by better digital tools.  

However, it is worth acknowledging that as the B2B space grows, heightened concerns around fraud risk associated with financial transactions are also likely to emerge. Going forwards, we’ll see more analytics and artificial intelligence built into Embedded Finance. This will feed into underwriting models and support fraud checks. With more complex transactions and shared financial data via Embedded Finance partnerships, the risks of non-compliance could become more perilous. Therefore, there are certainly challenges ahead.   

A competition for innovation in the B2B space 

For SMEs to thrive, sustained and reliable access to cash flow is essential. Collaborative efforts between the government and the financial services industry are critical. Establishing robust regulatory frameworks and fostering innovation in Working Capital solutions will be vital. 

The Embedded Finance market in over the next year and beyond can expect to see significant emphasis on B2B players, such as banks and corporate lenders. They are looking to catch up with the consumer market and serve SME customers with the most secure – and flexible – lending options.   

Consumers have realised the benefits of seamless, digital financial services for themselves. We’ll now see demand growing as SMEs expect the same innovation and experience when it comes to their B2B financing. Lenders and banks that want to satisfy this growing pool of customers hungry for flexibility and sustainable lending support, will need to be willing to evolve and digitise, or risk missing out on the competition.   

Satago is a leading fintech that enables lenders and corporates to streamline operations, boost revenue, and enhance their business customer experiences. This is achieved through cloud-native Working Capital and Cash Flow solutions, powered by real-time data, Open Banking, and API technology. 

  • Embedded Finance

Author

Dan Brightmore

Published

9 September 2024

Estimated Read time

5Mins

Nada Ali Redha, Founder of PLIM Finance, on flexibility, consolidation, and the evolution of digital payments

Embedded finance, the integration of financial services into non-financial platforms, is no longer a niche trend. It has become a defining characteristic of modern commerce. Consumers are increasingly drawn to the convenience and flexibility it offers, leading businesses across industries to adopt embedded finance solutions. The rise of these platforms, combined with shifting consumer expectations, presents both opportunities and challenges for traditional banks and fintech players.

Customer-centricity with Embedded Finance

At the heart of this transformation is a desire for simplicity. Consumers are opting for solutions that allow them to bypass the inconvenient processes associated with traditional banking. They are avoiding excessive paperwork, account opening delays, or hidden charges. Instead, they are drawn to platforms that offer seamless integration of services. Enabling them to make purchases, manage their finances, and access credit without ever leaving the ecosystem of their preferred brands.

E-commerce giants like Amazon have been quick to recognise this trend, embedding financial services directly into their platforms. This allows them to offer a one-stop solution that caters to all their customers’ needs, from browsing products to making payments or accessing credit options. The appeal is clear: customers stay within the same digital environment, enjoying a frictionless experience that saves them time and effort. This development, however, raises the stakes for standalone payment providers like PayPal and Klarna, as they are increasingly excluded from these in-house ecosystems.

Shifting financial services

For legacy banking providers, this shift presents a major challenge. Traditionally, these institutions have relied on their extensive networks, trusted brands, and regulatory backing to maintain a dominant position in the financial landscape. But as businesses integrate financial services directly into their offerings, banks are no longer the first point of contact for many consumers. A growing number of businesses are bypassing traditional banks altogether, embedding payment and lending options at the point of purchase or within their own apps. This trend highlights a fundamental shift in how consumers interact with financial services, often without even realising it.

In response, payment providers and fintechs must find innovative ways to remain competitive. One potential strategy is for these companies to develop their own marketplaces. By creating an ecosystem of services that includes not only payments, providers can capture more customer loyalty and engagement. This would enable fintechs and payment solution companies to offer a holistic, embedded finance solution. Rather than relying on external platforms or partnerships.

PLIM Finance

A case study for this would be PLIM Finance’s marketplace, which offers a highly customised experience. PLIM connects consumers with their desired services in a way that prioritises personalisation and convenience. As a platform built with user-centric design at its core, it allows consumers to search for treatments based on location, type, and specific clinics, giving them the ability to make informed decisions effortlessly. This is achieved through a search engine that filters results to suit each individual’s exact needs. Enhancing the user experience by eliminating irrelevant options for a streamlined experience. PLIM’s marketplace also encourages partners to create detailed profiles, showcasing their services, reviews, and credentials, which enhances visibility and attracts new clients. By fostering a direct connection between consumers and clinics, PLIM’s marketplace stands out in the embedded finance space. Ensuring a seamless, personalised customer experience​ that is simple and easy-to-use.

Strategic partnerships

Another potential strategy is deeper collaboration with external partners. By integrating their services into a wide range of businesses, payment providers can continue to capture market share. Without needing to create their own consumer-facing platforms. Strategic partnerships can expand the reach of these payment solutions, allowing them to tap into user bases they might otherwise miss. For example, smaller or mid-sized businesses may benefit from embedding a well-established payment solution into their website or app rather than developing their own in-house system.

However, not every provider will be able to meet the demands of this rapidly changing landscape on their own. As the embedded finance space continues to mature, industry consolidation becomes a very real possibility. Larger players may acquire smaller fintech companies. Integrating their innovative solutions into existing platforms can offer a more comprehensive suite of services. This would mirror the broader trend in the tech sector, where big players often absorb disruptive startups to maintain their competitive edge. Consolidation offers both challenges and opportunities. While smaller companies risk losing their independence, they also gain access to the resources and customer base of their new parent companies.

Evolving financial landscape

This evolving landscape is also occurring at a time of significant economic uncertainty. Financial stress often pushes consumers to reevaluate their spending and financial habits, with many looking for greater control over their cash flows. This is where embedded finance stands out. The flexibility it offers allows consumers to manage their money more efficiently, whether through payment deferrals, buy-now-pay-later (BNPL) options, or quick access to credit. These features are particularly valuable when budgets are tight or income is uncertain.

Moreover, embedded finance solutions empower consumers by giving them more control over how they manage their transactions. For example, BNPL options give individuals the freedom to split payments over time, making larger purchases easier to manage without the immediate financial burden. This level of control resonates with modern consumers, who increasingly seek transparent, flexible financial solutions that can be tailored to their personal circumstances.

For businesses, this presents an opportunity to strengthen customer loyalty by offering embedded finance services that align with consumer needs. By removing barriers to purchasing, businesses can enhance the customer experience, which, in turn, can drive increased sales and long-term engagement. As a result, companies that adopt embedded finance solutions can gain a competitive edge, particularly in sectors like e-commerce, where convenience is king.

Conclusion

In conclusion, embedded finance represents a fundamental shift in how consumers interact with financial services. As more businesses adopt these solutions, traditional banking institutions and standalone payment providers will need to adapt or risk being left behind. Whether through developing their own marketplaces, forging deeper collaborations, or pursuing mergers and acquisitions, the financial services landscape is poised for continued transformation. Embedded finance, with its focus on flexibility and convenience, is likely to become an integral part of the future of commerce—benefiting both consumers and businesses alike.

  • Embedded Finance

Author

Dan Brightmore

Published

30 August 2024

Estimated Read time

5Mins

The automotive industry is transforming vehicles into mobile banking centres with the introduction of embedded finance. This allows drivers to…

The automotive industry is transforming vehicles into mobile banking centres with the introduction of embedded finance. This allows drivers to seamlessly pay for fuel, tolls, parking, and electric car charges without leaving their cars.

Embedded banking or embedded finance is a technology that is used on many websites for easy transactions. It integrates financial services like payments, accounts, or lending into non-financial products or services. That technology can also be brought into your car.

It turns banking into a part of driving, creating an efficient experience for drivers. With this new system, drivers can easily manage all of these payments automatically making for seamless transactions.

Benefits of Using Embedded Banking

Built-in banking does more than just make payments easier. It can also help drivers choose the right car based on how they drive. For example, if someone often drives long distances, the system might suggest a fuel-efficient car. If another driver drives mostly around town, a smaller car might be recommended. This intelligent system can make buying a new car easier and more personal.

Insurance companies can also benefit from this technology. They can see how people drive and adjust their premiums accordingly. For example, a cheaper insurance premium may be given to a driver with a clean driving record. On the other hand, a driver who has a history of speeding or traffic accidents may get a more expensive premium. This makes insurance fairer and more personalised to each driver.

Car companies that are the first to add built-in banking will have a big advantage. Buyers will want to buy cars with this new and convenient feature, giving these companies an edge. In addition, this technology allows car companies and banks to increase revenue. They could offer special deals or services to drivers who make frequent use of the in-car payment system.

Enhanced Financing Options

Embedded finance simplifies vehicle financing by integrating financial services into the car-buying process. Furthermore, customers can apply for and manage loans directly through their vehicle’s interface, with loan options personalised to their financial profile and driving habits. This innovation improves user experience by making payments, financing, and insurance easier and more secure.

Embedded banking turns cars into mobile banking hubs, leveraging data from modern vehicles to customise financial products. Moreover, insurance premiums can adjust based on driving behaviour, financing can match vehicle usage, and payments for charging or tolls can be automated, enhancing efficiency and customer satisfaction.

Seamless Transactions

Embedded finance simplifies transactions by allowing drivers to pay for services like fuel, tolls, and parking directly through their vehicle’s system. This integration eliminates the need for physical payment methods, making the driving experience smoother and more convenient.

In the automotive industry, embedded finance also transforms how customers handle car purchases and financing. By integrating banking, lending, and insurance services into the vehicle’s interface, automotive companies can offer a more seamless and convenient experience. Using APIs from specialised providers, this approach opens new revenue streams and enhances overall customer satisfaction.

Increased Sales

Automotive companies that adopt embedded finance technologies can experience a significant boost in sales and revenue. By offering integrated financial services, car manufacturers can attract customers looking for modern, convenient solutions.

According to McKinsey, embedded finance can boost sales by increasing conversions, average purchase amounts, and customer loyalty. Research by RBC Capital Markets shows that buy now, pay later (BNPL) options can raise checkout conversion rates by 20-30 percent and lead to higher spending per transaction.

A major global retailer has found that customers using their embedded lending services spend 20 percent more. However, the solution must be easy to use; otherwise, abandonment rates can be high.

The Collaboration of Industries for Embedded Banking

This new technology also encourages teamwork between different industries. For it to work well, car companies, technology companies, and banks need to work closely together. They need to create strong security measures to protect users from potential online threats. This collaboration is important to ensure that the system is secure and reliable.

By connecting cars and financial services, embedded banking will accelerate innovation. It will help create a future where driving and banking are connected. This will lead to a more efficient and customer-friendly world.

New Technology Leaders

Mercedes-Benz is already leading the way with this technology through its partnership with Mastercard. In Germany, Mercedes-Benz customers can start the fueling process from their car and pay with their fingerprints. This is the first time in-car payments have been used at gas stations.

When a driver arrives at a connected service station, the Mercedes Me Fuel & Pay service starts automatically. The driver selects the gas pump, and the system calculates the cost. Payment is made with a fingerprint. After refuelling, the invoice appears on the screen and is emailed to the driver, allowing them to leave without visiting the checkout.

Future Prospects

This new technology will help both the automotive and banking industries. It makes life easier for drivers and promises to change the way we drive by enabling easy payments on the go.

Once all car companies start using built-in banking, the current system of driving will change forever. This technology will turn cars into more than just vehicles to get from one place to another; they will become smart, connected hubs that make life easier for drivers. The future of driving begins with the implementation of embedded finance.

  • Embedded Finance

Author

Dan Brightmore

Published

21 August 2024

Estimated Read time

3Mins

Alloy, the identity risk management company trusted by over 600 leading banks, credit unions and fintech companies, has released its…

Alloy, the identity risk management company trusted by over 600 leading banks, credit unions and fintech companies, has released its 2024 State of Embedded Finance Report.

The Report examines the year’s top trends in embedded finance risk management and compliance. Alloy surveyed more than 50 professionals at financial institutions operating bank sponsorship programs in the United States to learn how their businesses are responding to compliance challenges.

The Report is being published at a time when sponsor banks in the US are facing  increased regulatory scrutiny. A reported 25.6% of the FDIC’s formal enforcement actions have been directed at sponsor banks since the beginning of 2024.

Alloy’s report found that while embedded finance programs drive significant revenue (over 50%) for sponsor banks, a majority (80%) of respondents reported that meeting embedded finance compliance requirements as a sponsor bank is challenging in the current environment.

“Running a sponsor bank program is inherently complex because you have banks who are highly regulated working with companies that are often new, fast-growing, and creating entirely new ways for consumers to interact with money,” said Tommy Nicholas, CEO and co-founder of Alloy.

“Despite the challenge, we’re already seeing sponsor banks respond to regulatory developments by investing in better controls, training, and adding to their compliance tech stack.”

State of Embedded Finance Report 2024

Here are five of the key findings from Alloy’s State of Embedded Finance Report:

1. Over half of sponsor banks’ deposits and revenue come from embedded finance partnerships.

Partnerships between banks and fintechs are a cost-efficient approach to catalyze growth through increased deposits, seamless UI, and accelerated innovation.

2. As regulatory scrutiny grows, embedded finance partnerships are becoming harder to maintain.

The embedded finance boom resulted in many banks testing the waters of bank sponsorship programs. As the complexity of managing these programs grows, we may see sponsor banks with less sophisticated embedded finance programs and tech stacks leave the space entirely.

3. Respondents cite reputational damage as the top consequence of compliance violations.

Reputational damage often results in increased regulatory scrutiny, including more frequent examinations and document requests. This heightened oversight can strain resources and pose ongoing operational challenges.

4. 90% of financial institutions face challenges when meeting compliance requirements as a sponsor bank.

Lack of control and audibility over fintech partners’ policy controls were cited as top challenges to meeting compliance requirements. Managing compliance across multiple jurisdictions and adapting to evolving regulatory changes were also top concerns.

5. 94% of respondents say they plan to invest in new compliance technology to help them manage their embedded finance partnerships.

As attention surrounding compliance missteps has grown over the past few years, there are new tech solutions available to help bridge the gap between sponsor banks and fintechs.

Download the Report

Respondents included 51 decision-makers from financial institutions operating bank sponsorship programs in the United States.

Surveys were conducted by The Harris Poll, a leading survey platform for over 60 years.

For further insights you can download the full report here

  • Embedded Finance

Author

Dan Brightmore

Published

13 August 2024

Estimated Read time

4Mins

Embedded finance is transforming e-commerce for the better. It enables online businesses to offer payment processing, lending, insurance, and other…

Embedded finance is transforming e-commerce for the better. It enables online businesses to offer payment processing, lending, insurance, and other financial services within their own platforms as a non-finance platform. The convenience and efficient shopping experience offered is changing the way people shop and how e-commerce businesses operate.

The companies that implemented embedded finance have seen significant growth in conversion rates of up to 12 percent, the average order value of up to 30 percent, and as much as a 7 percent incremental revenue. Brain & Company’s 2022 report also projected the embedded finance market value to grow to $7 trillion by 2030, indicating an increasing demand for this service. 

Embedded Finance benefits

Embedded finance offers integrated payment solutions for e-commerce businesses. Customers can access financing options at the point of sale without switching to other platforms. This seamless experience makes it easier for buyers to complete their purchases, ensuring revenues for the businesses.

This integration provides better access for financial products, especially digital banking. Commonly, digital bank accounts are easier to set up than their traditional counterparts. It allows non-banking populations can easily make their purchase in e-commerce platforms.

Embedded finance opens new sales and revenue stream opportunities for e-commerce businesses. They provide sellers with working capital loans based on sales data, enabling them to earn additional revenue through interest and fees. The integration also increases customer retention as they are less likely to switch to competitors. This leverage offers long-term success in a competitive market.

Personalisation is another embedded finance’s strong suit. E-commerce businesses can use the customer’s data from their platforms to offer financial products tailored to their needs, creating a better customer experience.

Accenture found that 63 percent of consumers are more likely to buy a financial product from non-financial platforms that they trust. This report emphasises the importance of personalised embedded finance in generating more financial product sales.

Case Study: Amazon

One of the e-commerce platforms that successfully uses embedded finance is Amazon. In 2007, it launched Amazon Pay, allowing users to make purchases on external sites using their Amazon account details. This move not only expanded Amazon’s revenue opportunities but also strengthened customer loyalty.

Over the years, Amazon has continued evolving its embedded finance offerings, including one-click payments, buy now pay later, and lending services. Their latest venture involves a cash advance program in partnership with fintech company Parafin, which provides select sellers easy access to capital without interest or collaterals.

Case Study: Shopify

Shopify also creates a good embedded finance ecosystem with its various financial products. The Canadian e-commerce platform launched Shopify Payments in 2013 to simplify payment. This was followed by Shopify Capital in 2016, a lending product now available in four countries. The latest addition is Shopify Balance, a financial product offering a bank account and a debit card for managing financial activities.

Shopify earns most of its revenue from “merchant solutions” rather than just e-commerce software. This segment, which includes financial and fulfilment services, is growing much faster than its SaaS offerings — 29 percent compared to 8 percent as of Q4 2022, according to the company’s financial report.

Future Outlook for Embedded Finance

The future of embedded finance seems promising, with experts projecting an increase in demand and market share. As customers expect better integrated financial solutions, many companies will continue to adopt this system.

Embedded finance will also continue evolving with new technological advancements like artificial intelligence (AI) and machine learning (ML). Both AI and ML are projected to play a significant role in increasing efficiency, security, and sales for embedded finance in the future.

To maximise the benefits of embedded finance, financial institutions and e-commerce businesses should collaborate to anticipate possible hurdles. Regulatory and compliance challenges are one of the complex issues that may hamper its development.

E-commerce platforms should also ensure their new sophisticated solutions are scalable. As new financial technology is adopted, the platforms should be capable of managing increasing transaction volumes without sacrificing performance or security.

  • Embedded Finance

Author

Dan Brightmore

Published

31 July 2024

Estimated Read time

3Mins

Drawn by increased flexibility and convenience, retailers are embracing embedded finance solutions in the hope of opening up new revenue streams.

Embedded finance is gaining significant traction among retailers. The term refers to the integration of financial services into non-financial applications and platforms. For example, an app that offers cashback on large purchases, or pay later features with zero interest. This new crop of digital tools is enabling retailers to strengthen customer relationships. 

Retailers can create a more convenient shopping experience by providing features like flexible payment options and personalised financial advice directly within their platforms. This approach not only builds customer loyalty but also opens doors to new revenue streams from integrated financial services. 

Enhancing Customer Shopping Experience

Embedded finance can keep customers engaged in the retail environment and enhance the customer shopping experience. By embedding payment options directly into their platforms, retailers can offer a faster and more convenient payment process. Customers do not need to leave the retail environment to complete a transaction.

One of the most significant benefits of embedded finance is the ability to offer point-of-sale financing. Customers can apply for funding at the time of purchase, rather than having to apply for credit separately. 

Referred to as BNPL (buy now and pay later), this feature makes purchasing decisions easier and more flexible. This flexibility is driving customer loyalty. A study by Vodeno found that 40% of respondents would only choose brands offering BNPL and similar financial technology features like cashback. This number jumps to 50% for young adults.

Increasing Sales

Research by Natwest and BCG shows promising results for businesses that adopt embedded finance. Retailers saw conversion rates jump by 12%, average order value increase by 30%, and revenue rise by 7%.

Embedded finance can be a strategic tool for maximising revenue. Instead of just processing transactions, retailers can offer additional financial services for a fee. For example, a procurement platform could charge for automated reconciliation. This will save businesses time and generate new income.

Successful Implementation and Future Innovations

Several retail companies have successfully implemented embedded finance. These include Amazon with its Amazon Pay. The feature allows customers to use their payment information stored on various platforms. Another example is Walmart‘s mobile app. This platform provides customers with a variety of financial services, from paying for their groceries to managing their Walmart MoneyCard.

John Lewis has also integrated its financial services, offering customers credit cards, insurance, and personal loans directly through their retail platform. There’s also Tesco Bank, which provides a range of financial products, including savings accounts, loans, credit cards, and insurance products.

According to KBV research, the global embedded finance market is expected to reach $384.8 billion by 2029, reflecting a compound annual growth rate (CAGR) of 30%. Parallel to the growth, retailers will continue to innovate, offering more integrated financial services. These can include more sophisticated loyalty programmes, personalised financial advice, new payment options, and enhanced data analytics to better understand and serve customers.

Retailers must embrace these innovations to remain competitive and meet the ever-increasing expectations of modern shoppers. By integrating financial services into non-financial products or services, retailers not only create added value for customers but also increase customer loyalty. In addition, embedded finance also presents opportunities for retailers to increase profits.

  • Embedded Finance

Author

Dan Brightmore

Published

23 July 2024

Estimated Read time

3Mins

Small businesses are the backbone of the global economy. The World Trade Organisation reports that small and medium-sized enterprises (SMEs)…

Small businesses are the backbone of the global economy. The World Trade Organisation reports that small and medium-sized enterprises (SMEs) make up over 90 percent of all businesses, employ 60 to 70 percent of the workforce, and contribute 55 percent of GDP in developed economies. Despite their significance, they may face barriers to accessing financial services. Embedded finance services offer small businesses innovative solutions to traditional financial hurdles.

Embedded finance combines financial services with non-financial experiences. Technology companies partner with banking institutions to offer these services directly within their platforms. This means customers can access financial tools, like making payments or managing accounts, without leaving the platform.

Analysts at Global Market Insights predict the embedded finance market will reach a compound annual growth rate (CAGR) of over 29 percent between 2023 and 2032. A key driver of this growth is the increasing demand for faster and easier transactions.

Embedded finance allows businesses to offer sophisticated payment and banking services directly to their customers and suppliers. This removes many of the frictions associated with business-to-business (B2B) payments, especially as these transactions are typically made in real-time.

By embedding financial services into their offerings, businesses can increase customer loyalty, increase revenue opportunities, and become more competitive in the market. This integration allows customers to access various financial services without hassle, creating a seamless customer experience.

It also offers small businesses innovative solutions to traditional financial hurdles, such as cross-border commerce and evolving security and privacy requirements. Embedded finance also helps businesses provide services such as loans, insurance, debit cards, and investments through their platforms.

Access to credit

Getting credit remains a major challenge for many small and medium-sized businesses. A Goldman Sachs report found that 70% of small businesses struggle to access funding for daily operations, inventory management, and growth. According to the same report, this lack of financing hinders 76% of SMBs.

Embedded finance offers a potential solution. Businesses can integrate financing options, like credit cards, directly into their services. This provides much-needed financial flexibility for their small business customers. Improved cash flow for small businesses strengthens the partnership between both parties. The larger company becomes a key player in the small business’s growth journey.

Improved cash flow with Embedded Finance

Cash flow is a significant challenge for small businesses as many operate on thin margins. Embedded finance can help small businesses overcome that by integrating payment processes and real-time financial data into business operations.

For example, point-of-sale (POS) systems with embedded payment options allow businesses to receive funds instantly. Meanwhile, automated invoicing and payment reminders can reduce the time and effort required to chase down payment payments.

Enhanced Customer Experience

By integrating payment solutions directly into their platforms, businesses can offer features like one-click payments, installments, and digital wallets. This streamlines the checkout process and boosts customer satisfaction.

Loyalty programmes also become more attractive with embedded finance. Businesses can reward returning customers with discounts, cashback, or exclusive offers, strengthening brand loyalty and driving repeat business.

For example, Deliveroo’s ‘Deliver Money’ feature streamlines food delivery by enabling real-time payments. This eliminates the need for cash and waiting for change, speeding up transactions and creating a smooth checkout experience. Faster access to earnings empowers small businesses to fulfil orders quicker and potentially offer special promotions.

  • Embedded Finance

Author

Dan Brightmore

Published

18 July 2024

Estimated Read time

7Mins

As digital convenience continues to shape consumer expectations, embedded finance is a key factor in transforming how consumers manage their finances.

Embedded finance is the integration of financial services into non-financial platforms. It allows businesses to offer financial products and services within their existing apps and websites. Integrating well improves customer experience and opens up new business opportunities.

Embedded finance evolves incredibly fast as a segment within Fintech – a sector guiding how our digital future will work. Financial services are rarely so exposed to the real-time digital user experience of consumers as they are with things like embedded banking.

The emerging embedded finance trends for 2024 are driven by changes in consumer needs, a maturing sector, and advances in tech and regulation.

Understanding these trends as they unfold is critical for analysts, executives, and any industry actor.

1. Integration with E-commerce Platforms

Possibly the most notable embedded finance trend for 2024 is its increasing integration with e-commerce platforms.

Consumers now expect more than just a variety of payment methods at checkout. They want features like one-click buy buttons, pre-approved financing options, and loyalty programs with instant rewards. By embedding these financial services directly into their platforms, e-commerce businesses can provide a smoother, more personalised shopping experience. This can also drive higher sales and customer retention.

Complacency here is a risk. What was cutting-edge for the past few years will quickly look dated as e-commerce integrations improve. That presents a real danger at the point of transactions because digital consumers do not hang around long if the experience is better elsewhere.

2. Rise of Buy Now, Pay Later (BNPL) Services

Buy Now, Pay Later (BNPL) services revolutionised the experience of financial services for younger consumers when they developed a few years ago. In 2024 this embedded finance trend will keep growing.

We have seen the rise of brands like Clearpay and Klarna to household-name status. Their progression to embedded banking options on checkout pages across a slew of major websites and apps was a watershed moment.

BNPL providers allow customers to make purchases and pay for them in instalments, often with little to no interest. It has seen rapid growth, especially with younger consumers.

This embedded finance trend is commonplace and established. There is room to bring even more flexibility to transaction payments. As BNPL’s success is driven by the most tech-savvy age cohorts, expanding its reach in new and innovative ways is both a necessary and profitable enterprise.

Integrating BNPL options directly into the checkout process made it easier for customers to make purchases. This year, more BNPL options will emerge. Providers will partner with a wider range of businesses as they keep adapting to consumer spending habits.

3. Expansion into new sectors

Embedded finance is no longer limited to e-commerce and retail, where it first made its name by making the inaccessible accessible (through BNPL), improving customer experience with embedded banking, and cultivating loyalty programs by packaging financial services into consumers’ purchasing journeys.

Those opportunities in online and offline retail were relatively low-hanging fruit, but major sectors are ripe for harvesting in 2024. Embedded finance trends are appearing in enormous sectors where the opportunities are enormous.These include:

  • Healthcare: Patients can access financing options for medical procedures or subscriptions to wellness programs directly at point of care.
  • Automotive: Car dealerships and ride-hailing platforms can offer car loans, insurance products, and instant financing for rentals and maintenance services within their apps.
  • Travel and Hospitality: Travel booking platforms and airlines can provide travellers with instant financing for flights and hotels, travel insurance, and currency exchange within their booking processes.

4. FinTech partnerships flourish

The success of the embedded finance ecosystem depends on collaboration. Unsurprisingly, this means Fintech partnerships are an embedded finance trend, but 2024 predictive indicators suggest that the sector is now mature enough for these partnerships to become more complex. This is opens up new fields of opportunity,

Traditional financial institutions are recognising that maturity and are responding by increasingly partnering with Fintech companies.

Fintechs bring agility and tech, while banks offer regulatory compliance, a broad customer base, and the benefits of trust and reputation.

These partnerships are the indicator of a maturing sector that is now able to integrate with the traditional industry it originally spun off from. These Fintechs bring in the innovations and practices that matured outside traditional financial services, and a primary benefit of that will be giving access to embedded finance trends, embedded banking solutions, and a customer experience suited to the modern digital consumer.

5. Cybersecurity centre stage

Cyber threats have been a major issue for years and mass fraud campaigns that attempted to hijack checkouts were a big feature of the spike in fraud that hit at the start of the Covid-19 lockdowns.

Cybersecurity will always be necessary, but the 2024 predictions for embedded finance will have been noted by criminal groups, too.

These major embedded finance trends also mean the attack surface for cyber threats is expanded in this transitory phase. Criminals will inevitably target traditional institutions now partnering with fintechs and embracing embedded banking – the opportunity to find a vulnerability to exploit during the period of transition is too good for them to pass up. The same is true across industries, all of which present opportunities for fraud, theft, and ransomware attacks.

Protecting sensitive data from hacking will be as crucial as protecting the embedded financial services themselves. This is the case for finance providers, Fintechs, and the big firms in industries like insurance or healthcare that have sensitive patient and consumer data to protect.

Advanced security measures like strong authentication protocols, data encryption, and continuous monitoring for suspicious activities will be necessary. Collaborating with cybersecurity experts and conducting regular security audits will be crucial for building and maintaining trust with consumers and businesses.

The cost for implementing increased measure may be high but the risks come with consequences – monetary, reputational, or regulatory – will be severe,

6. Evolving regulatory landscape

The regulatory environment for embedded finance changes all the time. Predicting what will happen is as important as adapting to the new reality when it actually happens.

As the industry grows, regulators are coming to grips with a fast-changing environment, but 2024 predictions suggest a slew of new guidelines to ensure consumer protection, data privacy, and fair competition is coming the industry’s way.

Embedded finance providers need to stay informed about these changes and adapt \ to remain compliant. Collaboration between industry players and regulators will be key to creating a sustainable and healthy embedded finance ecosystem. So will planning for where legislation and regulation is likely to come and ensuring strategies manage the risk appropriately – maximising opportunities without compromising long-term prospects.

7. Open Banking fuels data-driven solutions

Open banking regulations are paving the way for a data-driven approach to financial services.

Embedded finance providers can use open banking APIs (Application Programming Interfaces) to access consumer financial data with their consent. Open banking APIs have been on the market for a while, but their analysis and use look like they are becoming more sophisticated.

This will lead to the creation of more personalised financial products and services, such as tailored insurance quotes, automated savings plans, and pre-approved credit options. It also means more financial services will reach more consumers and businesses that occupy the vast market gaps in financing that traditional services have failed to adequately serve.

As open banking adoption increases, embedded finance solutions leveraging the analyses they provide will also become more sophisticated: the better the data they get from open banking APIs, the more data-driven and far-reaching they can become.

The risk of misreading data has kept open banking from surging ahead, but ultimately the consequences of what it enables will be huge and transformative for economies and populations. Any progression brings huge opportunity.

2024 predictions make a febrile atmosphere

Among these 2024 predictions is a common theme – once-transformative embedded finance solutions could transform into vulnerabilities through the year, but only because of the massive opportunities that are opening up as embedded banking proliferates and financial services adapt.

The sector’s future is filled with possibilities, but dangers still lurk and they are very real. And so are the threats of missing out. 2024 will reward those who focus on continually improving the reach of financial services through things like embedded banking – it will also punish those slow off the mark. This is a dynamic sector poised for significant growth and innovation.

  • Embedded Finance

Author

Dan Brightmore

Published

17 July 2024

Estimated Read time

7Mins

FinTech Strategy spoke with Craig Ramsay, MD for Business Development at Episode Six, to learn about its approach to partnering to create payment products customers will love

Episode Six (E6) have a deep understanding of the industry pain points and a vision of the enormous opportunity in the paytech arena. The three co-founders of E6 came together in 2015 to build and launch TRITIUM® – a platform that helps banks and fintechs leave legacy behind and build payments products their customers love.

From there, they attracted several visionary allies within key payments industry players to support E6, as they built a global team to bring their vision to market. They currently have employees in 35+ countries and support clients across five continents.

During Money20/20 Europe we spoke with Chris Ramsay, MD for Business Development at Episode Six, to learn more…

Tell us about the genesis of Episode Six?

“We are a mature business not a startup. We’ve been going nine years. Furthermore, we’re series C and have raised over £97 million across three rounds. The last round was in March 2023. We’re actually a secure reliable FinTech. We work with the likes of HSBC and can meet that reliability change for banks who might be wondering whether a solution provider will still be around in two years. E6 has 180 employees globally. We operate in Asia, the US and we’re growing fast in Europe.

Additionally, we see huge growth in this space and we’re really excited – it’s one of the reasons I joined from HSBC nine months ago. At E6, we love to solve customer problems, and a customer problem has payment as a component. We want to make that customer journey a better experience in a safe and secure way. Banks want to do that. Companies want to do that. People just need the technology to be able to do it well. And we think we’re able to support that now and in the future.”

Tell us about your role at Episode Six?

“I joined from HSBC where I was the innovation head on the corporate side for the bank speaking to a lot of the verticals. And every time I spoke to hospitality, healthcare, or telcos, they were asking about how can you actually do intake as a bank… And the bank’s response is that they would love to do that, but they’re not fintechs. I got a bit frustrated by trying to always push for change. Yet there is a different way. And that way is for banks to actually think about E6 as a partner. We provide technology. We’re a technology company. We have a ledger that allows you to actually take lots of different products to sit alongside your core business, and then we can do the issuing and processing.

What are some of the key challenges financial institutions are facing that you can help them with? What problems are they asking you to solve? In doing so, what are the challenges for Episode Six?

“We are now deploying into the Middle East and recently launched within Saudi Arabia. Our technology can pretty much be used in every country. And what’s interesting, I’m a banker and I know that everybody likes to make things complicated. The payments process does not have to be complicated. You can simplify it. People who are buying into our services start from addressing their customer problems. They’re keen to solve them and don’t want, or need, to understand all the ins and outs of payments. They just want to be able to get things done. And that’s where again, we try and focus a lot of our effort. So, it’s the people aspect of our company we’re proud of because we are bringing cross industry knowledge combined with technology to actually have a bit of fun.

Tell us about some of the successful partnerships Episode Six has been involved in…

Japan Airlines

“Japan Airlines is one of the companies that we power. You download the Japanese Airlines app when you’re booking your flights. And if you’re a regular customer you get points like you do with BA. And they also have a multicurrency wallet within their app that’s linked to a card. That card is powered by a bank and has 15 currencies on it, along with the loyalty points. So, the card can be used outside of Japan as a normal debit card and handles the currency conversion. We have Revolut in Europe and they have an inbuilt multicurrency app in Japan airlines and link to loyalty points.

So, for the Japanese Airlines customer, they don’t have to worry about being embarrassed about not having the right currency abroad and plan how they will actually be able to spend their money. Our platform also enables FX rates to be changed. For example, Platinum Japanese Airlines customers get better FX rates. All of this creates a great customer experience, but it’s the flexible technology that’s making things happen.”

A-Tono

“We have also just launched with A-Tono in Italy. Italians love real Cash, but even so digital payments grew 12% last year compared to 2022, totalling €444bn, up from €397bn. It represents a huge opportunity for payment solutions providers and retailers.  A-Tono wants to deliver prepaid card offerings across many verticals: transit, gift cards, post offices and more. They needed the right technology to be able to make these offerings. You take a card and load money onto it – we power that for A-Tono. We’ve actually migrated all of their existing customers onto our platform. They want to stand out as the innovator in digital payments in Italy where Italians don’t have many choices.

By integrating E6’s powerful enterprise-grade payment processing and ledger technology, A-Tono can now offer its clients, which span a number of sectors in Italy, access to the latest global payment capabilities. Switching to E6 has broadened the services A-Tono is able to offer clients when it comes to payments processing and solutions, giving them more flexibility, choice and revenue streams.

Together, E6 and A-Tono will offer clients easy access to the most innovative payment solutions, integrated seamlessly into their existing infrastructure to provide secure, scalable and best in class customer-centric experiences. 

Whatever the size of the company, whatever the region, we want to be involved in solving customer problems.”

“Everybody says cheques are going to go, they’ve been saying that for years but it’s actually happening. Not in the US, but digital payments are on the rise and it’s not just card payments. You’ve got wallet payments and the likes of PayPal, people don’t want physical cash. I don’t think the large retail brands have found a real solution. When you see what’s on offer at events like Money20/20 there are lots of people who can actually solve problems and it’s the collaboration I get excited about. What I’ve seen change over the last three or four years is that the Visas, the Mastercards and the big banks are looking to find small organisations like us to figure out how to solve their problems.”

And what’s next for Episode Six? What future launches and initiatives are you particularly excited about?

“The great thing is that we can go fast. We’re able to take a customer opportunity today and be delivering it and in market by the end of the year. That growth is consolidating our position that we are a technology company that can be trusted. We’re here to stay, but it’s the people that are employed by E6 that are really going to be the difference about why we are chosen versus some of our competitors. It’s not just about technology, it’s about trust and it’s about partnership because everybody wants their money to be transferred safely. And we can be trusted because we’re already trusted by the big banks.

Why Money20/20? What is it about this particular event that makes it the perfect place to showcase what you do? How has the response been to Episode Six?

“Networking is really important for us as a small company. I wander around the stands here and there are lots of people who can actually solve problems and it’s the collaboration I get quite excited about. What I’ve seen change over the last three or four years is that the big banks are looking to find small organisations like us to figure out how to solve their payments problems. And that’s different to when I was working for a bank only a few years ago. You just have to be here at Money20/20… What I’m seeing, since we returned after Covid, is how many people from different parts of the world are coming here to actually talk to each other in person. If you’re not here at Money20/20, then it’s actually hard to be relevant in this industry.”

  • Digital Payments
  • Together in Events

Author

Dan Brightmore

Published

11 July 2024

Estimated Read time

3Mins

Embedded finance refers to the integration of financial services into non-financial apps.

Embedded finance offers convenience, allowing users flexibility and greater accessibility.

It enhances flexibility by merging multiple services in one platform, allowing users to make purchases, pay bills, and perform peer-to-peer fund transfers in one place.

Despite the convenience it offers, adoption still faces challenges. This article discusses the main opportunities it brings and the challenges it faces.

Opportunities

The advent of embedded finance has brought about new opportunities; they are, among others, as follows:

Supporting growth of financial technology

Embedded finance is a significant booster for the growth of the financial technology sector. Traditional finance has struggled to reach traditionally unbanked communities. By making finances integrated into non-financial apps, these communities can now access financial services.

Promoting peer-to-peer transactions

While the integration of financial services into non-financial apps is important, one of embedded finance’s most important functions is facilitating seamless peer-to-peer transactions.

Increasing payment channels

Embedded finance allows companies and services to accept payment from more channels, allowing them to expand their reach.

Focus on customer experience

Embedded finance has an emphasised focus on customer experience. By integrating multiple financial services into one platform, customers can now access them with ease.

Challenges

As embedded financial services are still in their early stages of development, they face several challenges.

Complexity in integrating multiple services

Integrating multiple services entails some technical complexity.

Regulatory challenges

A platform integrating multiple financial services into one platform might have to navigate diverse regulatory challenges that bind to each service, not to mention the challenges that come from the partnerships with the service providers.

Risk management

By integrating multiple services into one platform users are at an increased risk of having their accounts and data compromised.

Notable Embedded Finance Platforms

Multiple successful embedded finance platforms have emerged in various countries. For example, there is Alipay in China, GoJek in Indonesia, Plaid in the U.S., and Adyen in the Netherlands.

These platforms all owe their success to the same factors. These are user trust, widespread adoption, security, innovation, and an extensive network of partners.

User trust stems from data security. Embedded finance platforms employ tools such as encryption and secure API designs and ensure security compliance to secure user data. Then, they also have extensive networks of partners, ensuring the comprehensiveness of their service offerings.

Due to the convenience they offer, embedded finance enjoys public support. It provides opportunities for companies and services to reach more users. That said, embedded financial services also face challenges such as cybersecurity.

  • Embedded Finance

Author

Dan Brightmore

Published

8 July 2024

Estimated Read time

5Mins

Throughout history, finance and banking have seamlessly adapted to integrate with evolving consumer lifestyles. Embedded Finance exemplifies this ongoing integration,…

Throughout history, finance and banking have seamlessly adapted to integrate with evolving consumer lifestyles. Embedded Finance exemplifies this ongoing integration, strategically placing financial services directly within customer interactions at the moments they’re needed.

Industry experts have pinpointed embedded finance trends as a major development area, not only for financial institutions but also for non-financial companies seeking to participate in this burgeoning market. The embedded finance market is projected to experience explosive growth, surging from $63.2 billion in 2023 to a staggering $291.3 billion by 2033.

To capitalise on this opportunity and gain a competitive edge, businesses need to stay informed about the latest 2024 predictions and emerging trends within embedded banking. This is a space that evolves rapidly; and so must they.

Embedded Finance primer

Embedded finance refers to integrating financial services, such as checking accounts, loans, insurance, and investment tools, directly into the platforms of non-financial companies. This integration often occurs through partnerships between technology providers, traditional financial institutions, and the non-financial company itself.

While the concept of integrating financial products into non-financial transactions isn’t entirely new, embedded finance has gained significant momentum in recent years.

The term itself rose to prominence in the mid-to-late 2010s, coinciding with a confluence of trends in the fintech and retail app space. Additionally, the widespread adoption of application programming interfaces (APIs) and Software-as-a-Service (SaaS) models has facilitated the integration of financial services into non-financial platforms.

Trend 1: Integration with E-commerce Platforms

One of the key embedded finance trends in 2024 centres around its integration with e-commerce platforms. As online marketplaces become the future of retail, embedded banking offers a strategic weapon to fuel growth in this space.

Embedded finance lets marketplaces offer personalised financing at checkout, such as flexible payments or credit options. This can boost sales and customer satisfaction by giving them more buying power.

But the real game-changer might be loyalty programs. While traditional stores use loyalty programs, online marketplaces haven’t fully tapped this potential. By seamlessly combining finance and rewards, marketplaces can create a powerful tool to keep customers coming back for more.

Trend 2: Rise of Buy Now, Pay Later services

Another prominent embedded finance trend is the rise of Buy Now, Pay Later (BNPL) services. These services have become a familiar sight for online shoppers, appearing at checkout precisely when consumers are considering their budget.

BNPL solutions offer an alternative to traditional upfront payments by splitting the purchase amount into smaller instalments, typically spread over weeks or months, often with no interest charges.

Trend 3: Expansion into new sectors

The expansion of embedded finance beyond traditional sectors presents exciting possibilities. In the automotive industry, for example, connected and autonomous vehicles hold immense potential for integrating financial services.

This innovation has the potential to significantly enhance the user experience by offering on-the-go payments, streamlined vehicle financing, and convenient insurance options directly within the car itself. 

Moreover, embedded banking can transform cars into mobile banking hubs, blurring the lines between financial services and automotive operations. This convergence creates opportunities for entirely new business models and revenue streams for both automotive manufacturers and financial institutions.

Trend 4: Partnerships with FinTech firms

The rise of embedded finance necessitates a strategic shift towards collaboration. This trend is particularly evident in partnerships between traditional financial institutions and fintech firms.

This strategic teamwork allows each party to leverage its strengths. Fintech companies bring innovative solutions and a focus on user experience, while established institutions provide robust financial infrastructure and regulatory expertise.

Trend 5: Prioritising Cybersecurity for Embedded Finance

As embedded banking continues to gain traction, ensuring the security of these transactions becomes paramount. This trend reflects the growing recognition that data security is not just a technical hurdle, but a strategic imperative. Financial institutions, fintech companies, and non-financial participants will all need to prioritise collaboration and information sharing to address emerging threats and vulnerabilities within the complex embedded banking ecosystem.

Trend 6: Regulatory Changes

Financial models like BNPL underscores the ongoing debate surrounding regulatory frameworks. While BNPL offers convenience, it has sparked discussions on the need for enhanced safeguards to protect consumer interests and promote responsible lending practices. Some call for stricter rules to prevent debt spirals and clear terms. However, fintechs find existing regulations hard to adapt to their evolving products.

Trend 7: Improved Analytics for Embedded Finance

Data is the lifeblood of informed decision-making, and B2B marketplaces, portals, and apps are no exception. By integrating financial services within the user experience, these platforms gain access to a rich data stream related to transactions, users, and the sales cycle.

Embedded finance solutions can further improve user experience by streamlining the consumer feedback process. This facilitates a deeper understanding of user pain points, paving the way for experience improvements. Ultimately, these data-driven insights inform future development efforts, ensuring a platform that caters effectively to user needs.

Outlook on embedded finance

Embedding financial services can create new revenue streams for businesses. For non-financial institutions, integrating financial services unlocks new revenue streams through partnerships with financial providers. This collaboration fosters the creation of additional services and strengthens relationships with both businesses and consumers.

It is not just new revenue streams that are at stake. Embedded finance trends are reaching a point where 2024 predictions suggest an environment ready to reward businesses with greater customer loyalty, growing existing revenue, and a sustainable flow of data to compound the business benefits of consumer behaviour with a better understanding of it.

  • Embedded Finance

Author

Dan Brightmore

Published

5 July 2024

Estimated Read time

5Mins

Finance is going through a period of sustained growth while it digitalises and starts to offer more convenience to consumers.

Embedded Finance, integrates financial and banking services into apps and services outside finance. It is at the forefront of this change.

Embedded Finance is a term that might sound foreign to many people but every digitally connected consumer would have experienced some aspect of it. It is designed to be practical and accessible. You “embed finance” to take or experience some financial action somewhere you would actually want to. Paying for an item or service through the vendor’s app, is a classic example.

User experiences on apps and websites are crucial to business growth. Overcoming issues that interrupt, for instance, a buying experience, can have a direct and major effect on business growth. So can the insertion and creation of business opportunities for financial services.

Increased revenue streams

Bringing embedded banking or other embedded finance benefits into non-financial contexts reduces the points where a consumer might abandon a transaction. It also creates new opportunities for additional transactions and the use or purchase of additional (embedded) financial services.

If they don’t have to leave the app or website, they are more likely to make a purchase; and if you can offer and convert the sale of a financial service tied to a purchase that they made, at the point where they made it – you have both increased and added new revenue from embedded finance solutions.

This creates new opportunities and brings financial services to a wider audience that are not especially familiar with them or with banking technology as a whole.

The more customers can use a service by finding it conveniently embedded outside that finance app, the more touchpoints there are to build both revenue and that customer relationship.

Enhance customer loyalty

Bank or financial services can cultivate greater customer loyalty by embedding finance options in the non-financial contexts that they would most likely want them.

Customers positively associate that convenience with the financial or banking service provider, and with the non-financial context itself. It is easy to incentivise the use of embedded finance options and the purchase of embedded financial services with discounts that latch onto the customer journey the consumer is already on.

A classic example of this (and the above) is buying a plane ticket, and having the option to add insurance, a hotel, or car rental, at a discounted rate, while completing a single transaction in a single, non-financial setting.

Tying those purchases together into loyalty rewards programmes is a simple and effective way to grow customer loyalty. This is also well evidenced by airlines rewarding air miles for packaging flight purchases with hotel, rental, insurance, and other partners.

Improved Customer Experience

The positive associations that go towards growing customer loyalty start with their experience of the non-finance app or site. Customer experience (CX) cultivates those positive associations and emotional ties that will keep them customers for a long time.

Embedded financial services that solve problems for customers and make their lives easier will always improve their experience. Packaging that in an experience that is enjoyable, through design elements, haptic feedback, sounds, or just customisation is all part of it.

Most of all, you can improve CX by offering a wide variety of embedded finance options. If customers feel an app or platform can be used for every transaction, and they like it there and trust it – they will stay there when faced with the option to move elsewhere.

Personalised offerings, built-in protections to assure their security, and expanding their access to financial tools will all help.

Access to Valuable Data via Embedded Finance

Through analysis of financial data, businesses can monitor actual performance precisely and adapt how to handle different situations.

Successful embedded finance benefits help the bottom line, but they also always deliver valuable data on how to serve the customer better and what firms can do next to support business growth. 

Embedded finance allows for the capture of valuable data on customer behaviour and on behaviour towards embedded financial services in the non-financial contexts they get embedded in. This data capture gives unprecedented insights that will in turn lead to improved financial services and new opportunities for revenue generation.

Competitive Advantage

Embedded Finance presents clear opportunities for businesses to find and establish competitive advantages.  The nature of embedded financial services also means that they can find advantages through initial deployments and long into the future.

Embedded finance benefits are so significant for business growth that they will become part of cross-industry business strategy for years to come. It offers quick wins for early adopters, and those who just deploy the best tech. It also brings growth to firms deploying embedded banking for the first time, as their customer base reacts to the deployment.

From that point forward, businesses can press that advantage home. They can use that advantage in consumer preferences to find better ways of serving them with the embedded applications they deploy.

Agile businesses can maintain those competitive advantages over sustained periods of time because of the availability of data to interpret.

How embedded finance transforms business growth

Embedded finance enables businesses to innovate quickly, adapting to market trends and customer demands more effectively.

The sooner platforms with embedded finance options are deployed, the sooner businesses can refine them. Familiarising consumers with their brand’s growing forays into consumer convenience supports growth.

Embedded Finance is one of the most beneficial inventions in banking that combines technology and finance fields. As people rely more on technology, they need a more practical and efficient platform to help them. They are part of the fabric of the digital future.

  • Embedded Finance

Author

Dan Brightmore

Published

4 July 2024

Estimated Read time

4Mins

Embedded finance is revolutionising the financial landscape by seamlessly integrating financial services into non-financial contexts.

What that means is empowering a moment in time with the ability to financially optimise how you handle it. Imagine buying a coffee and having the option to split the payment into instalments within the cafe’s app. Or booking a flight and receiving personalised travel insurance recommendations. All of this, based on your spending habits, preferences, and the flight you just booked.

In both scenarios, you never leave the one place you planned to visit – the cafe and the airline.

This is the power of embedded finance –  it helps consumers by making financial services more accessible, convenient, and personalised. It brings financial options to the point of consumer decision making.

Seamless Transactions

Embedded finance means bringing the behaviour tied to transactions directly into platforms consumers already use.

Whether it’s paying for groceries, booking a ride, or splitting a restaurant bill with friends, embedded finance allows for instant and secure transactions within the familiar environment of the non-financial app. This also works the other way around – some financial apps allow for those decisions to all take place in their own app.

This saves time and effort  – it just creates a more streamlined user experience and empowers consumers in the moment of their purchasing decision.

Enhanced Access to Credit

Embedded finance is opening doors for consumers who previously struggled with access to traditional credit options.

Buy Now, Pay Later (BNPL) services are the most prominent example of embedded finance.  These offer buyers the flexibility to break purchases up into instalments tied to their personal circumstances. This helps with budgeting and allows young consumers to build a credit history, as traditional methods of doing so are less accessible.  The rise of self-employment and the gig economy has meant consistent monthly payments are hard to predict for many consumers.

Embedded finance can facilitate real-time credit assessments based on a consumer’s spending behaviour within a given platform, enabling them to access microloans or other financial products they might not have otherwise qualified for.

Personalised Financial Services

The use of data analytics within embedded finance to personalise financial products and services for each consumer is having an impact beyond transactions.

By analysing a user’s spending habits, income streams, and financial goals within a platform, embedded finance providers can offer targeted recommendations. These can focus on saving accounts, investment opportunities, or even insurance products.

This level of personalisation empowers consumers to make informed financial decisions based on their unique circumstances.

Embedded Finance Case Studies

The impact of embedded finance is already being felt across various sectors:

SectorUse CaseBenefit for Consumers
RetailA retail app that allows customers to pay for their purchases and simultaneously apply for a store credit card with a pre-approved limit based on their past purchases.Streamlines the checkout process and provides access to personalised credit options.
TravelTravel booking platforms can leverage embedded finance to offer travellers real-time currency exchange. Travel insurance can be tailored to their itinerary with instant microloans for unexpected expenses.Creates a more holistic and convenient travel experience.
HealthcareEmbedded finance can be integrated into healthcare platforms to facilitate co-pay payments. Offer personalised health insurance plans based on a user’s medical history. Provide financing options for medical procedures.Empowers patients to manage their healthcare finances more effectively.

The future of embedded finance is full of possibility and it marks an era that is just beginning. We can expect to see:

Deeper integration: Financial services will become even more seamlessly integrated into everyday platforms, creating a truly frictionless financial experience.

AI-powered personalisation: Artificial intelligence will play a more prominent role in personalising financial products and services, offering hyper-targeted recommendations based on real-time data analysis.

Open banking: Open banking APis will further empower embedded finance by allowing secure access to a consumer’s financial data across different institutions, leading to a more holistic view of their financial health

Embedded finance is a game-changer for consumers. Seamless transactions, enhanced access to credit, and personalised financial services, are giving consumers the ability to take real-time control of their finances and make informed decisions.

As this technology continues to evolve, we can expect an even more convenient, personalised, and inclusive financial landscape. This consumer empowerment means more, new opportunities for financial services.

  • Embedded Finance

Author

Sean Galea-Pace

Published

30 October 2023

Estimated Read time

5Mins

Koray Köse, Chief Industry Officer at Everstream Analytics, speaks to us exclusively at DPW Amsterdam and discusses the importance of leading from the front in the supply chain

Everstream Analytics sets the global supply chain standard.

Through the application of AI and predictive analytics to its vast proprietary dataset, Everstream delivers the predictive insights and risk analytics businesses need for a smarter, more autonomous and sustainable supply chain. Everstream’s proven solution integrates with procurement, logistics and business continuity platforms generating the complete information, sharper analysis, and accurate predictions required to turn the supply chain into a business asset.

Koray Köse is a supply chain expert, futurist and multi-lingual thought leader, CPO, researcher, and published author. He specialises in working with CSCOs, CPOs, CIOs and other c-level executives while possessing more than 20 years of success in developing global supply chain and sourcing strategies, re-engineering and transforming business processes, and maximising financial resources. Köse is experienced in designing new business frameworks, risk and governance processes and deploying full-scale ERP and procure-to-pay systems to drive efficiencies through digital transformation. He is an expert in industries such as automotive, pharma, life sciences, IT, electronics and FMCG and has served as Chief Industry Officer at Everstream Analytics since June 2023.

Koray Köse, Chief Industry Officer, Everstream Analytics

World’s first Slave-Free Alliance

Recently, Everstream became the world’s first Slave-Free Alliance (SFA) validated modern slavery and forced labour technology provider. Everstream’s collaboration combines the firm’s multi-tier supplier discovery and AI-powered risk monitoring and analytics with SFA’s proprietary forced labour intelligence to expose unknown risks and protect global supply chains from modern slavery and exploitation.

“We’ve had issues in supply chain before, like conflict minerals for instance was a big topic,” Köse tells us. “Legislation came that was rather weak, where companies can say we can’t confirm nor deny that we have conflict minerals in our products. Modern slavery takes it to a whole different level. In essence, you may get import issues the moment that you might be suspicious, or the government import controls may say, ‘this comes from a specific region that has general exposure’. You basically have a disruption in your supply chain.

“If you forget about the business side, your business is actually promoting ethics that your own company in its statement and the way you live don’t align with and you didn’t know about it. So unknowingly you have actually incremented the issue that you are tackling on your own and within your environment. For us it was important to live up to the promise and look for an NGO that is impactful, has a mindset that is all about partnership and not blaming or shaming, it’s about changing the environment.”

Breaking down barriers

Around 50 million people worldwide are living in modern slavery. It remains a serious problem in nearly every region, with over 40% occurring in upper-middle to high-income countries. Due to the opacity and complexity of today’s global supply networks, companies are increasingly vulnerable to the risk of forced labour. According to a study cited by Slave-Free Alliance, 77% of companies expect to find modern slavery somewhere in their supply chain. Through this alliance, Everstream will actively contribute to enhancing capabilities and eradicating modern slavery and forced labour from global supply chains.

“We started that partnership to transfer our knowledge and also get insights from their end and understand what the upcoming issues were in the arenas of modern-day slavery that we should keep an eye on and how to help our clients to be informed and avoid getting exposed,” says Köse. “That’s where I started to talk with Hope for Justice and have collaborated with them during my time at Gartner as well. Then legislation is pushing the matter to the forefront of supply chain issues.

“Now, there is also financial impact and disruption and there’s the ability to do good and live up to the promise of your own vision and the way you want to conduct your business. Then I wanted to put our product to test and make sure that it lives up to the promise and if it doesn’t then we fix it. We went through a validation process and we got 90% plus accuracy in the feedback, which is important as it’s another confidence boost that we’re doing the right thing and we should continue on that path. We are the first world’s first validated modern-day slavery solution to tackle the issue – we’re very proud of that.”

The value of due diligence

In today’s fast-paced world, due diligence has become more important than ever. Companies must ensure they are generating the best value for money and that the product that they’re purchasing actually meets their needs. Köse believes companies almost have no choice in 2023.

“It’s an element that is not only preserving value, but it also creates it too,” he explains. “In the past it was more like a checkbox exercise that you conducted because everyone thought it was the right thing to do. Meanwhile, you had spillovers that you didn’t know about. It’s almost like what I don’t know, I don’t care. Since transparency requirements have been augmented significantly and the realisation of transparency as a value driver has dropped through Covid almost instantaneously in the c-level boardroom, compliance has become a value driver.

“It’s not just a checkbox exercise where you say that you are compliant. It is an affirmation of your product quality, brand and innovation that speaks to the customers and the choice they make. If you are concatenating beliefs and values to your product in that moment, you just have created a customer and that customer will be retained throughout the lifetime that you actually care about what they care about.”

Author

Sean Galea-Pace

Published

28 September 2023

Estimated Read time

5Mins

HICX CEO Costas Xyloyiannis on why we should turn the spotlight toward the experience suppliers receive as they serve big manufacturing brands.

What’s clear from Deloitte’s Global Chief Procurement Officer Survey 2023 is that environmental and social governance (ESG) is now firmly on the corporate agenda. This year, it leapt right up the priority list, from seventh place to second.

Elevating ESG, however, is tough to deliver. In practice, it is hugely dependent upon good supplier data, which is notoriously hard to achieve and maintain. Exploring why turns the spotlight to its source: suppliers. So, do suppliers themselves cause brands to struggle with data? 

Supplier experience expert HICX’s CEO, Costas Xyloyiannis, says they do – but only reactively. Where we really should turn the spotlight, he believes, is toward the experience suppliers receive as they serve big manufacturing brands. 

Letting data live across teams will harm it

The way in which big brands work with suppliers creates too many entry points for their data. Each digital tool which employees use to engage suppliers is an opening. And by default, suppliers deposit their data in whichever tool they’re expected to use. 

For example, when working with a major brand, suppliers are expected to use different tools for placing orders, sending compliance surveys, assessing performance, and doing many other tasks. Furthermore, most employees across the business work with suppliers in some way. Each time the parties work together in one of these tools, it stores the supplier’s data. And when we step back and look at all the data across the brand, as a whole, it is very compromised.

When the master dataset is created this way, it gets peppered with duplicated, incomplete, and outdated entries. Regrettably, in this format, it misguides decisions – including those which shape ESG activity. 

The best team to own supplier data is overrun

Brands can reverse this weakness by addressing the data problem. But someone needs to do it. Despite so many teams contributing to and using supplier data, there is no one perfect owner for the job.

There is a function, however, which is closest. Procurement. As it already runs the relationship with suppliers, Chief Procurement Officers (CPOs) can probe adjacent issues – such as data. 

A consideration though, is that Procurement teams already have mandates, which they are stretched to deliver. Eating into the function’s bandwidth is the necessity to tackle inflation, demand surges, driver shortages, and other Covid-19-related issues. Also waiting for the function’s attention is digital transformation, an area in which it seriously lags. 

Put data at the heart of current strategies

Looking at Deloitte’s latest survey results, there is an opportunity for CPOs to work smart. There is a clear path for CPOs to fit the brand’s data goal at the heart of their two top strategies, “increasing supplier collaboration” and “investing in digital transformation.” Supporting this approach is in the interest – and arguably the responsibility – of all C-suite executives. 

How then can fellow executives get involved? First, we can help Procurement’s collaboration strategy by reforming how every employee sees suppliers. Too often, suppliers are just a means to save costs. And while saving costs is important, it’s not everything. Untypically, cost savings slipped off the podium in this year’s survey, into fourth place. This shift in focus – away from squeezing suppliers and towards collaborating with them – will bode well for brands that want to perform in ESG. But only if everyone in the organisation can adopt the mindset.

If they do, brands can offer suppliers a better experience which will encourage them to contribute to improving data. It is human nature to want to give back. Further, we learnt in a recent HICX survey that suppliers are 20% more likely to “go the extra mile” for brands they rate as customers of choice. Therefore, it’s likely that suppliers will want to participate.

But a willingness to hike data quality is not enough. In addition to company mindsets, brands must tackle a second obstacle: digital processes.

Redefine what it means to digitise

Next, we can help Procurement to revamp the tools through which everyone engages suppliers. We know that too many entry points pull down data quality. The opportunity, then, is to guide the way in which Procurement digitises so that the brand and function can gain control. Thinking about processes in this way is real digital transformation.

Today’s situation makes maintaining reliable data very hard. Any attempt to cleanse data is undermined by the inflow of new data from multiple sources. It’s like trying to clean the ocean. The rate at which new pollution enters the ocean outstrips most efforts to remove it. And in both cases, it makes sense to control the inflow. 

In a digital environment, this means fitting a solid data foundation. A data foundation, in practice, is a central repository with one front door that is monitored and through which all new data must come in. Master data can be sent to other tools. The rule however is that they can only borrow the data, and never alter it. Good data resides in this foundational repository, where it is looked after. 

A word of caution though: be aware of quick fixes. A deeper look at the “multiple entry points” situation reveals a deeper integration challenge. Established tools, such as source-to-pay suites through which Procurement and Finance work with suppliers, don’t always mix well with newer tools on the market. One remedy is to use established suites fitted with newer features. But this fails to address the data quality goal. It reminds me of the famous quote by Henry Ford: If I had asked people what they wanted, they would have said faster horses. Using old suites fitted with new features is like using a faster horse. It’s a stopgap. Rather, let’s stop good data’s tendency to evade ESG leaders when they need it most. Let’s tackle underlying issues once and for all. 

Building for the future

Truly digitising, of course, gives suppliers a better experience too, which drives the collaboration goal—and sets in motion a virtuous cycle. 

Now, suppliers who once fed the ESG data problem can contribute to its solution. Leaders who help their CPOs to collaborate with suppliers and digitally transform, for the greater enterprise, can steer supplier behaviour and keep good data. And this, as we know, is the fuel to ESG success.

By Costas Xyloyiannis, CEO, HICX

Author

Sean Galea-Pace

Published

18 August 2023

Estimated Read time

1Min

Pauline Potter, Director of Procurement at Evri, discusses her firm’s drive to delivering sustainability and offering best-in-class solutions.

Today, Evri stands as the UK’s biggest dedicated parcel delivery firm and is armed with more than 18,000 couriers.

It has over 8,500 local one-stop ParcelShops and lockers and a growing network of best-in-class hubs and depots. Founded in 1974, Evri has undergone significant transformation over the years, most recently a successful rebrand with Hermes UK in March 2022. And overseeing the company’s procurement function is Pauline Potter. A Cornell University graduate in the US, Potter trained as an engineer before moving into consulting at KPMG and Efficio.

Indeed, setting the standard in procurement isn’t easy. It takes hard work, dedication and a drive to consistently deliver and meet customer demands, particularly in today’s world. However, to companies like Evri, they take challenges in their stride.

In our recent CPOstrategy Podcast, Pauline Potter, Director of Procurement at Evri, discusses her firm’s driving sustainability while at the same time delivering best-in-class solutions while maintaining its position as the UK’s biggest dedicated parcel delivery company.