Joe Jordan, co-founder at Adclear, on why FinTechs and other financial organisations need to find equilibrium between content and compliance
SHARE THIS STORY
FinProm. It might sound innocent enough. But in reality, these two small syllables represent a mountain of risk for FinTechs, banks, trading platforms and other financial institutions. FinProm, short for financial promotions, is the catch-all term for how finance brands market their products to customers. That means everything from YouTube ads and TfL posters, to in-app nudges and influencer collaborations. Like most things in finance, it’s an area that’s heavily regulated. And, in today’s fast-moving marketing world, it’s something that’s starting to trip companies up.
Navigating FinProm
Just this year, we’ve seen Robinhood fined $26M for regulatory breaches which included failure to properly oversee the influencers plugging their platform. And three UK “finfluencers” recently landed in court for falling foul of FCA FinProm rules. As the fly-wheel of content creation speeds up, fuelled by AI tooling, FinTech brands are facing a high-stakes conundrum: how can they keep pace with modern marketing strategies without running the risk of breaching the litany of rules set by bodies stretching from the FCA to the ASA?
Currently, fintechs and banks try to stay on the right side of the regulations by running all of their marketing content and promotions through their compliance teams. These experts review each image, video and piece of copy and suggest revisions. In the quest for compliance, this back and forth causes all sorts of friction. It slows down pace, waters down creativity, and burdens both teams with an admin-burden they’d rather do without.
The results? A slow marketing process which can’t capitalise on trends, nor tap into the rapid content personalisation and iteration made possible by the AI era. This means less growth and customer acquisition in a highly competitive market. The alternative? Playing fast and loose with compliance procedures in order to maximise marketing output. This might drive sales, but it could also drive firms right into the arms of some unhappy regulators.
Decision Time for FinTechs
This clash of priorities is creating the ultimate stress test for FinTechs and other financial organisations as they seek to find equilibrium between content and compliance in a world which demands more marketing output, delivered faster than ever before.
And it’s a stress test they cannot afford to fail. Regulators like the FCA are cracking down and the consequences of enforcement action can be devastating. And, as brands expand to new markets, the risk will only grow as they find themselves having to contend with an expanded set of regulators and rulebooks across the globe.
FinTechs can’t bury their heads in the sand on this issue. They must heed the cautionary tales we’ve seen in recent months and reset their FinProm blueprint. The AI-powered age of marketing can’t be capitalised on if it’s supported by old-school compliance processes. Nor can it afford to ignore the very real threat of a regulatory mis-step. To create a truly modern brand that is free to embrace the latest marketing strategies, compliance strategies need to be stepped up and modernised in tandem. Innovation on one side of the FinProm coin must be counter-weighted by innovation on the other.
FinTechs and finance platforms are used to pushing boundaries and disrupting the status quo. But to enable this to continue safely, effectively and on the right side of the law, the same energy and innovative zeal should now be applied to compliance. Without it, brands will be exposing themselves to risks and costs they likely cannot afford.
FinTech Strategy hears from the experts at DeepL, PagerDuty, Bitpace and Pleo who assess the impact of AI, crypto, stablecoins, tokenised payments and more on financial services in 2026
SHARE THIS STORY
Looking back at 2025, it was a pivotal year for financial services. The past 12 months have been marked by growing regulatory pressure, publicised outages, and a renewed focus on decentralised finance. In January, the Digital Operational Resilience Act (DORA) officially came into force across the EU, imposing new obligations on banks, insurers, investment firms and their technology providers to better manage ICT risks, report incidents and ensure continuity of operations.
That regulatory shift has come at a time when real-world failures are under intense scrutiny. A report from the Treasury Committee, prompted by a wave of IT glitches, revealed that nine of the UK’s largest banks and building societies suffered at least 803 hours of unplanned outages between January 2023 and February 2025, equivalent to more than 33 days of downtime. Alongside revision of traditional finance strategy, pro-crypto policy emerging from the US with the new administration has also buoyed investor confidence in newer assets like stablecoins, with the global market slated to hit $500 to $750 billion in coming years.
These events have reinforced a hard truth across the sector: digital infrastructure is no longer just a supporting pillar, it is mission-critical. Against this backdrop, many firms are now rethinking how they build, monitor and respond to technology risk. In this transformational moment, the voices below outline why 2026 may well become the year financial services firms turn lessons into lasting change, providing predictions about FS in 2026.
Eduardo Crespo, VP EMEA, PagerDuty:
“By 2026, financial services firms have turned hard-won lessons from the Treasury’s 2025 outage reports into action. Years of costly downtime and lost trust pushed the industry to rebuild around resilience. Always-on access is non-negotiable. Customers leave if they can’t transact in real time, and regulators are watching. In response, banks are overhauling legacy stacks and embedding AI at the core of incident management.
“AI isn’t a pilot project anymore, it’s become part of frontline defence. Systems now detect and diagnose disruption before it happens, enabling predictive maintenance and softening the blow of unplanned events. In 2026, resilience is a competitive edge.”
Anil Oncu, CEO, Bitpace:
“By 2026, digital assets will no longer be considered emerging. They will be fully embedded in mainstream finance. The shift is accelerating, driven by clearer regulation and stronger institutional participation across the US, UK and Europe. Pro-crypto policy is now the backbone of a global effort to build stablecoin-powered commerce at scale.
“In the UK, the Bank of England’s decision to allow stablecoin reserves to be held in short-term government debt is a significant signal of confidence. In the US, the GENIUS Act provides long-overdue oversight for dollar-backed tokens and replaces years of ambiguity with a clear path to legitimacy and widespread adoption.
“As global stablecoin supply moves beyond $300 billion, these digital dollars will support a rapidly increasing share of cross-border transactions. They reduce fees, eliminate settlement friction, and outperform traditional rails in both speed and transparency. At the same time, regulators are finally moving in the right direction. Stablecoins are moving from a speculative tool into a trusted infrastructure layer for modern payments.
“By 2026, digital assets will no longer sit alongside traditional finance. They will power its next phase of development. Stablecoins, crypto ETFs, and tokenised payments will be used directly within the financial stack and will be part of everyday business and consumer activity worldwide. This is not hype. It is execution, and the market is already moving.”
Ed Crook, VP Strategy & Operations, DeepL:
“2026 will be make-or-break for many financial services providers. In a competitive market, the edge goes to providers who adopt useful AI to cut through inefficient workflows. In this sector, where every interaction is highly regulated and reputational risk is acute, businesses need the right tools for the job. This includes data protection, account security, compliance, IT ops and customer service – keeping fundamental lines of communication open and effective. These are all areas where AI is already solving critical problems.
“AI is fast becoming the connective tissue of international finance, and this trend will continue in 2026, particularly in customer engagement and operational support. Our FS research found that over a third (37%) of client interactions in UK finance already involve AI. Over half (52%) use AI for multilingual translation, the top use case, directly addressing linguistic fragmentation. Moving into the new year, Language AI will be a key practical tool for financial services firms. But these companies first need to iron out their strategy around AI integration. Staff will inevitably look for workarounds if the tools provided don’t meet their needs. This is why companies need to get ahead by providing secure, fit-for-purpose solutions. By building a collaborative approach between IT and frontline teams, and avoiding pitfalls around shadow AI, financial service firms can maintain a unified, strategy approach to AI deployment, protecting against cybersecurity threats, while still realising the full benefits of trusted AI.”
Jeppe Rindom, CEO and Co-Founder, Pleo:
“Automation and “agentification” will redefine the fintech landscape. Most of what’s considered operational today will be handled by intelligent systems, from finance ops to customer support. That playing field will level and expectations will rise.
“To stand out, companies will need to inject identity – the one thing only humans can create. That could be through exceptional product design and user experience, considered use of human touchpoints where emotion and trust matter most, or the depth in which problems are solved for customers, not just how fast they can be solved.
“As the average becomes automated, greatness will come from creativity, clarity and crafting products and experiences that still feel unmistakably human.”
The Next 12 Months
The start of 2026 marks a massive turning point for financial services. After a year defined by renewed pressure on service uptime and improvement, around outages, regulatory pressure and rapid technological acceleration, the industry is now moving from reaction to reinvention.
In the coming year, we’ll see that firms embedding resilience, embracing intelligent automation and identifying new trends in service provision will lead the pack. The future of finance will hinge on trust, modernisation and operational strength, backed by technology.
Gareth Richardson, CEO at Finova, on tackling the challenges that persist in creating a truly inclusive financial system
SHARE THIS STORY
Financial inclusion has felt out of reach for too many people. According to the FCA, nearly a million people in the UK remain unbanked, and for those who do have access to financial services, that access isn’t always affordable or designed with their everyday needs in mind.
The UK is taking steps to address this, including the government’s latest financial inclusion strategy, which puts a welcome spotlight on digital inclusion. As more of life moves online – from paying bills to applying for credit – being digitally connected and being financially included are all packaged together. But despite huge advances in digital banking, many consumers still find themselves priced out, left behind or navigating services that weren’t built with them in mind.
So, in a world of instant payments and AI-powered apps, why are so many people still excluded from products that should be available to everyone? With the right technology, these rigid, outdated models can be replaced with services that adapt to customers rather than shutting them out.
The Hidden Problem with Traditional Pricing Models
The issue comes down to legacy thinking. Traditional pricing models didn’t grow out of customer needs. They grew out of the way banks organised themselves internally. Products are designed by departments, and those departments are managed according to systems, processes, risk models, and profit lines. The result? Customers were viewed as isolated cases. Our sector missed the bigger picture. We do not see a whole person with a rich and complicated financial life.
So what’s the solution? It starts with innovation. Cross-product, cloud-based core systems, open banking and AI-driven decisioning tools allow lenders to build a more complete picture of someone’s financial life, including their saving habits, spending patterns and long-term behaviour.
For example, a seasonal worker whose income rises and falls throughout the year could be penalised if a lender focused on their income profile in the quieter months. A more advanced decisioning tool could make an assessment based on a seasonal worker’s whole annual pattern, providing a fairer and fuller picture of their finances.
Another solution is a product that automatically adjusts its rates depending on the customer’s day-to-day financial decisions. Here’s how it works: the rates would dynamically evolve in line with the product holder’s behaviour and their changes in liabilities. As a result, people with low credit history learn good financial behaviour and can improve their access to banking services.
The message is simple. Financial products can be more flexible. They can be truly aligned with the realities of people’s everyday lives. But we must invest in the right technology to make it happen.
How Can Smarter Pricing Reach the People Who’ve Been missed?
The fact is that most pricing decisions today still rely on a limited view of a customer’s data. We end up with a situation where lenders are making decisions whether or not to do business with a customer based on information held by a single institution or even a product line.
But anyone could tell you that such a narrow view isn’t enough to really understand what a person does with their money. We all manage money across several banks, financial apps and credit providers. Some of us save in one place, borrow in another and budget somewhere else entirely.
Smarter pricing technologies can bring these pieces together in a way that feels more rounded and fair. By using open banking data, behavioural insights, and, soon, digital identity frameworks, lenders can build a richer, fairer view of a customer.
There’s a longer term benefit, too. Digital identity and federated data models will allow people to securely share verified data across institutions. This gives customers more control over how they’re understood and ensures their financial story doesn’t reset every time they switch providers. It shifts the emphasis from exclusion to inclusion.
Why Moving Faster Helps People Feel More Included
Speed might not be the first thing that comes to mind when thinking about financial inclusion, but it matters more than you might expect. When products take months to design, approve and launch, lenders struggle to respond to changing customer needs – particularly for people in vulnerable situations.
Cloud technology changes everything. Lenders can bring new ideas to market more quickly, test them with real customers and adapt the product spec based on what’s working. We can move beyond static and one-size-fits-all offerings. We can push for cloud-native systems, for a market where products can grow with a customer, rewarding positive behaviour and opening doors to better terms over time.
The Technologies Shaping A More Inclusive Future
Of course, a range of new technologies is coming to the market. All could make financial services more inclusive for the average everyday customer. The UK government has recently acknowledged that financial education is very poor, and it is worse in the areas of society that are typically unbanked. Our industry, of course, has known this for some time. UK Finance members have built inroads, with over 145,000 educators across 25,000 schools.
But the work isn’t quite over. The simple fact is that financial products are hard for people to understand and scary. AI can help people navigate decisions that once felt overwhelming or confusing. A person applying for credit for the first time, for instance, could use an AI assistant to compare options in plain language. By providing guidance that is both clear and tailored, AI helps people make informed choices without feeling intimidated.
Next comes digital identity and data portability, which tackle one of the most persistent obstacles to inclusion: lack of verifiable financial history. For people with irregular incomes or those new to the UK, these technologies can make a huge difference. Being able to carry verified financial information securely reduces the need to repeatedly prove financial standing and ensures continuity as customers move between services.
Finally, modern core banking architectures are laying the foundation for financial services that are flexible and human-centric. By moving away from predefined products, banks can design experiences that truly reflect a customer’s circumstances. This could mean flexible repayment plans that adapt to seasonal income or savings tools that respond to a customer’s habits over time.
Towards A More Accessible Financial System
Technology will play a central role in closing the financial inclusion gap in the UK. It can help create services that are easier to access and easier to understand. It’s about products that adapt to people’s lives rather than the other way around. And tools that give individuals the confidence and control they need to manage their money in a digital world.
The goal is a financial system that works for everyone and where no one is excluded because of outdated systems, incomplete data, or products that simply don’t reflect real life. And it’s in our reach. On the battlefront for financial inclusion, AI and technology can be a force for good. It’s up to our sector to embrace it without overlooking safety or structure.
FinTech Connect was a crossroads for strategy and execution. Global banks, FinTech challengers, regulators and investors gathered to define 2026 priorities, debate operational challenges and benchmark technology roadmaps.
SHARE THIS STORY
A Decade of Fintech Innovation
FinTech Connect marked its 10th anniversary at ExCeL London. Drawing 5,000+ industry professionals, 140+ speakers and 100+ exhibitors to explore banking, payments, compliance, digital transformation and blockchain innovation. The co-location with Tokenize: LDN brought deeper coverage of tokenisation and digital-asset infrastructure alongside core FinTech topics.
AI in Fintech: From Vision to Practice
A theme threaded through almost every theatre was AI adoption in financial services. But unlike earlier years’ speculative hype, this edition focused on practical deployment and risk management.
One standout panel, “GenAI That Customers Can Trust: The One Zero Digital Banker Story,” shared how One Zero built responsible generative AI features tailored for banking workflows, emphasising transparency and user trust. Industry leaders underscored that explainability, governance and compliance are no longer optional in enterprise AI.
A direct follow-on session, “How Do We Make AI Responsible in Practice?”, featured Rajeev Chakraborty from the Home Office discussing model governance and ethical safeguards for operational AI—an area rapidly becoming central to CIO and risk officer agendas.
Across both days, panels also explored how AI can reduce backlog in financial institutions, with Santander UK’s Head of AI demonstrating measurable impact on operational efficiency, and tackling tech debt at scale—a perennial challenge heightened by the influx of automation projects.
Key takeaway: AI’s role has shifted from emerging trend to core enterprise infrastructure, but success now hinges on responsible implementation, observable outcomes, and regulatory alignment.
Digital Transformation & Core Banking Strategies
Transforming legacy systems was another anchor topic. The Digital Transformation stage hosted robust discussions around neobanks and challenger strategies, with executives from TSB Bank and HSBC highlighting how incumbents are adopting agile ways of working while balancing risk and customer expectations.
The session “All In on Legacy? Driving Time to Market Without Big-Bang Migrations” resonated with many practitioners: incremental modernisation beats wholesale lift-outs when prioritising stability and customer continuity.
Another practical highlight, “Engineering Productivity Measurement: Traditional Bank to UK’s Largest Fintech,” narrated the journey of building measurable engineering benchmarks to align business goals and product delivery.
Key takeaway: Attendees left with a reinforced understanding that successful transformation blends cultural shift, incremental modernization, and strategic tech investment—not hurried replacement of core systems.
RegTech & Ethical Compliance: Balancing Innovation with Governance
RegTech, Compliance & Security sessions tackled the tension between rapid innovation and tightening regulatory guardrails—a debate central to fintech scaling.
A standout session titled “Ethical AI in Regulatory Technology: Balancing Innovation & Compliance” featured voices from governance, compliance and data-ethics functions. Panelists discussed strategies for embedding fairness, bias mitigation and traceability into machine-assisted workflows—a crucial step for institutions deploying automated decisioning.
Another forward-looking talk, “How Quantum Innovation Will Redefine Regulatory Operations,” examined how future computing paradigms could reshape compliance tooling and data verification—but also stressed the need to prepare today’s infrastructure for tomorrow’s disruptions.
Key takeaway: Compliance isn’t just a cost centre; speakers argued that robust RegTech can be a competitive advantage, reducing risk while enabling faster scaling.
PayTech & eCommerce: Securing the Digital Commerce Era
The PayTech & eCommerce stage delivered insights on securing payment flows and shaping the next wave of commerce innovation.
In “Emerging Global Tech Trends in Payments & Cash Management,” HSBC’s payment leaders unpacked how real-time rails and open APIs are influencing cross-border flows. Fintech Connect 2025
The panel “Transforming Payment Security with AI” brought together payment experts and academics to examine fraud detection innovations—AI-enabled risk scoring, adaptive authentication and cooperative intelligence sharing—as a defence against evolving threats. Fintech Connect 2025
A later session on “Tackling Cyber Threats in a New Era of Digital Payments,” addressed real-time threat detection, third-party risk and securing complex ecosystems, underscoring cybersecurity’s front-and-centre role for digital commerce. Fintech Connect 2025
Key takeaway: Payments remain fertile ground for innovation, but trust and security are foundational determinants of user adoption and ecosystem resilience.
The Tokenize: LDN co-located stage brought in robust debate around real-world asset (RWA) tokenization and Web3 infrastructure—not as fringe buzzwords, but as emerging institutional tools.
Panels like “Bridging the RWA Infrastructure Gap” unpacked regulatory friction points and scaling challenges, highlighting custody risk, compliance complexity and standardisation needs—critical prerequisites to institutional adoption.
Another session on “Expanding Investment Opportunities With Fractional Ownership” featured cross-sector thought leaders, including Dr Lisa Cameron (MP & Crypto APPG Chair), exploring how tokenised assets can democratise access to traditionally illiquid markets.
Web3 panels examined trust, privacy and compliance in blockchain ecosystems and navigated the practicalities of smart contracts and decentralised identities—topics that are rapidly gaining traction with enterprise adopters.
A key session, titled Blockchain and CBDCs: At the Heart of Public Transformation? featured NatWest’s Head of Group Payment Strategy Lee McNabb, EY’s Emerging Tech & Innovation Leader Igor Mikhalev and Joy Adams, COO for Digital Assets at Deutsche Bank. A lively debate chaired by CommerzBank’s Poonam Ahuja examined the pros and cons of digital currencies and the rise of stablecoins.
Key takeaway: Tokenisation is still nascent, but panels stressed it’s transitioning into a practical institutional infrastructure conversation, with regulatory clarity and integration tooling cited as catalysts for broader uptake.
Startup Innovation & Demo Highlights
The Innovation & Start Up stage and Start-Up LaunchPad provided rapid-fire exposure to emerging companies pushing the frontier.
These sessions were among the most interactive parts of the show, with founders directly answering questions on integration, compliance and product-market fit.
Key takeaway: Startups revealed solutions that dovetail with enterprise needs—especially around AML automation, customer engagement and data orchestration—making them compelling partners for larger financial services buyers.
Networking, Community & Celebration
FinTech Connect didn’t just deliver talks; it facilitated dense networking across peer groups, investors, regulators and tech leads. The AI-powered networking app helped attendees pre-book conversations and tailor agendas, turning serendipity into structured discovery.
The 10th anniversary celebration—complete with drinks, a Christmas Market theme and live entertainment—reinforced the community aspect and capped the event on a high note.
Conclusion: A Hard-Working Fintech Forum
FinTech Connect 2025 proved to be more than a conference—it was a strategic inflection point. While technology and vendor showcases were abundant, it was the panel debates and operational talks that delivered the most actionable insight. Attendees departed with:
A clearer view of AI adoption roadmaps;
Practical frameworks for RegTech and compliance transformation;
Nuanced understanding of payments security and real-time rails;
Emerging tokenisation playbooks suitable for institutional pilots.
As FinTech leaders prepare 2026 budgets and technology plans, FinTech Connect has reaffirmed itself as a must-attend forum where strategy, innovation and regulation intersect—and where the next decade of financial services will continue to take shape.
Our cover star Scott Gunther, General Partner at IAG Firemark Ventures, reveals how the company is bringing powerful investments to…
SHARE THIS STORY
Our cover star Scott Gunther, General Partner at IAG Firemark Ventures, reveals how the company is bringing powerful investments to life to transform the ways insurance is delivered.
Scott Gunther, General Partner at IAG Firemark Ventures, tells FinTech Strategy how the company is championing key InsurTech investments to transform how insurance is delivered.
“We realised that if we were going to bring the best of the outside world in, we needed to be a truly global CVC.”
Publicis Sapient
Financial Services Director Arunkumar Gopalakrishnan tells us how Publicis Sapient is developing the playbook for delivering successful AI-led digital transformations across the financial services landscape.
“Working with Generative AI today feels like standing on a new frontier. It keeps us on our toes, but it’s also what drives us – to stay relevant, deliver outcomes and connect both worlds of business and technology.”
Techcombank
Chief Strategy & Transformation Officer, PC Chakravarti reveals the operating model, Data & AI foundations, culture and talent playbook, and the partnerships turning ambition into market leading outcomes at Techcombank in Asia.
“Tech is not the limiting factor – it’s about supporting people and talent to leverage capabilities to enhance business models.”
CIBC Caribbean
Deputy CIO Trevor Wood explains how CIBC Caribbean is blending technology, culture, and customer-centricity to deliver seamless digital experiences across the region with a ‘Future Faster’ strategy.
“We want to lead in every market we operate, build maturity across our practices and be architects of a smarter financial future for all.”
Nationwide
Dan Wilson, Head of Customer Journey at the trusted mutual, reveals the strategic ambition driving payments innovation to modernise Nationwide’s platform delivering a resilient and secure financial future for customers across the UK.
“We’re seeking to modernise the Society’s core infrastructure but also build the tools and features our customers need to help them manage their money and payments.”
Chief Information Officer, Jan Bouwer, explores the work Alexforbes has undertaken to modernise and expand its financial services for its 1.2 million members and retail customers alike. “Alexforbes can now engage its 1.2 million members more directly, offering a wider range of services.”
Johannes Kolbeinsson, CEO and Co-Founder of PAYSTRAX, on how retailers can protect themselves and their customers from fraud
SHARE THIS STORY
According to Bloomberg, if cybercrime were a country, it would rank as the world’s third-largest economy. Behind only the United States and China. And it’s growing. By 2027, global scams are projected to cost the world $23 trillion annually, with one in three people likely to fall victim. Already in the UK, a financial scam occurs once every fifteen seconds on average.
It is within this backdrop that Black Friday and Cyber Monday have become an increasing focus point for both retailers and scammers. Every year, the digital shopping frenzy grows bigger, faster, and more sophisticated. And so do the criminals who exploit it.
Black Fraud-day
Behind the flashing banners of ‘limited-time offers’ and ‘doorbuster deals’ a quieter threat lurks in the shadows of the checkout page: digital payment fraud.
As customers rush to click ‘buy now’ fraudsters blend into the chaos, exploiting high transaction volumes and confusing customers with highly sophisticated fraud techniques. What was once a celebration of online convenience has, for many businesses, become a test of their cybersecurity resilience.
This year, the true cost of Cyber Monday and Black Friday may not be measured in discounts, but in data breaches, chargebacks, and lost trust.
The Warning Signs
While many expect issues like stolen cards or hacked accounts, one of the most easily overlooked threats actually comes from genuine customers who know how to game the system.
Friendly fraud, often called chargeback fraud, is when a customer makes a legitimate purchase but later disputes the transaction to claim a refund. High-volume periods like Black Friday create the perfect cover for this, as retailers process thousands of orders at speed and struggle to keep track of every proof of delivery. Because it is hard to prove intent, merchants often lose both the product and the refunded payment.
Another issue that rises sharply during major sales events is card-not-present (CNP) fraud, where stolen card details are used to make online purchases. With such a large jump in transactions during Black Friday and Cyber Monday, fraudulent activity becomes harder to identify because it blends into the surge of genuine spending. Without a physical card involved, it is easier for fraudsters to bypass standard security checks, especially if retailers remove friction to create a faster checkout experience.
Retailers also need to look out for account takeover (ATO) fraud, which has been increasing as more people shop through accounts and apps. Criminals use stolen login details to access customer profiles, change passwords, redeem loyalty points or use stored card information to make purchases. Beyond the financial loss, ATO attacks can seriously erode customer trust. Which is even harder to recover than the lost revenue.
How Retailers Can Protect Themselves Against Fraud
Protecting customers and safeguarding revenue does not have to come at the expense of a smooth shopping experience. The key is to strike the right balance between security and convenience, especially when order volumes surge over Black Friday and Cyber Monday.
A good starting point is tightening defences around online payments. Simple measures can go a long way. Strong Customer Authentication and Address Verification Services can help spot suspicious activity early, without placing unnecessary friction on genuine shoppers. For higher value orders or anything that feels ‘off’, a quick email or phone check with the customer can prevent a costly chargeback later.
Strengthening account security is equally important. Criminals often rely on weak passwords or reused login details to break into customer accounts and make purchases with stored cards or loyalty points. Encouraging customers to use strong, unique passwords and offering multi-factor authentication can dramatically reduce the chances of an account takeover. Retailers can also set up alerts for unusual behaviour, such as repeated failed logins or access from unfamiliar locations, so genuine customers can be protected before damage is done.
Friendly fraud is harder to prevent because it often comes from legitimate customers rather than malicious actors. That makes clear communication your best defence. Transparent returns and refunds policies, visible during checkout and in order confirmations, help avoid confusion that later turns into a dispute. Keeping thorough records of fulfilment, including delivery tracking and proof of receipt, gives retailers the evidence they need to challenge any questionable chargeback claims. Small touches, such as using a clear and recognisable store name on bank statements, can also reduce “I don’t remember this transaction” disputes.
Ultimately, the most effective approach is ongoing, not seasonal. Setting up a simple chargeback management process helps retailers learn from disputes, identify patterns, and ultimately reduce risk.
Where Now?
As the Cyber Five weekend continues to redefine global retail, it’s also redefining the tactics of digital criminals.
The same tools that make online shopping faster and more convenient, saved payment methods, one-click checkout, loyalty programs, have become new frontiers for exploitation.
For merchants, staying ahead means more than offering the best deals; it means securing every step of the digital customer journey. By investing in layered security measures, promoting account vigilance, and maintaining transparent communication with customers, businesses can turn the tide against fraudsters.
The goal isn’t just to survive Cyber Monday and Black Friday, it’s to build the kind of trust that lasts long after the sales are over. Because in the evolving world of e-commerce, security isn’t a seasonal strategy – it’s a year-round commitment.
This year marks the 10th anniversary of FinTech Connect. The UK’s largest FinTech conference and exhibition, bringing together over 5,000 global attendees from across the financial services and technology landscape.
FinTech Connect
For a decade, FinTech Connect has been the launchpad for the ideas, partnerships and technologies driving the evolution of digital finance. It’s where banks meet breakthrough platforms. Where startups connect with major buyers. And where leaders across digital transformation payments, regtech, financial security and blockchain converge to shape what’s next.
In 2025, we’re scaling up. With 100+ exhibitors, seven world-class conference tracks, live demos and the return of the Start-Up LaunchPad. This year’s event will deliver more connections, more innovation and more opportunity than ever before.
Join us to celebrate a decade of FinTech excellence. And experience the future of finance, powered by cutting-edge tech, real-world insights. And the partnerships that will define the next 10 years.
“FinTech connect is a great place to learn about the latest trends, concerns and enhancements in the FinTech space. Furthermore it is a fantastic opportunity to meet with up and coming companies; or names that you are already in contact with, in one convenient location.”
Nicholas Nicolaides, Associate Director, Barclays
Tokenize: LDN at FinTech Connect
In 2025, FinTech Connect is growing in scale and ambition. For the first time, it will be co-located with Tokenize: LDN, the UK’s leading event for blockchain, web3 and real-world asset tokenisation. Creating a powerful convergence of FinTech and digital asset innovation under one roof.
At Tokenize: LDN, you’ll dive into the latest developments in decentralised finance, custody solutions, tokenised infrastructure and emerging use cases across capital markets. The co-location opens the door to unparalleled cross-industry networking. Connecting FinTech professionals, institutional players and blockchain pioneers in one dynamic space.
Tokenize: LDN is the UK’s leading showcase of the technologies, projects and investment strategies shaping the future of tokenized real-world assets (RWAs). From tokenised treasuries and real estate to on-chain credit, funds, financial infrastructure and more.
Whether you’re navigating tokenisation for the first time or scaling existing strategies, Tokenize: LDN is where serious conversations turn into real-world innovation.
Join asset managers, banks, institutional investors, regulators, custodians, blockchain developers and fintech innovators shaping the future of global capital markets.
Held in London and co-located with FinTech Connect, Tokenize: LDN is where the global conversation on liquidity, regulation, interoperability and institutional adoption comes to life.
Together, these two events offer a unique opportunity to explore the future of finance from every angle. Technological, Regulatory, Decentralised and Institutional.
Register now for free tickets for general access. Join 5,000+ industry professionals for two days of talks, exhibitors and networking.
The Financial Transformation Summit (FTS), presented by MoneyNext, took place June 18-19 2025 at London’s ExCeL Centre, Royal Victoria Dock. With over 2,000 attendees, 300+ speakers, and 400 roundtables, it stood out as one of the most immersive and interactive events in the financial services calendar.
SHARE THIS STORY
FinTech Strategy hit the conference floor at the heart of the action delivering insights from experts across Banking, Insurance, Wealth, and Lending at Financial Transformation Summit (FTS).
Financial Transformation Summit attendees from banking, insurance, wealth, lending, fintech, consultancy, and regulatory sectors convened for two days packed with keynotes, panel talks, immersive demos, and networking among 60+ exhibitors and startups.
Co-located streams – Banking, Insurance, Wealth, and Lending part of themed zones– meant that ticket-holders could explore adjacent sectors fluidly across a guiding theme: culture, collaboration, and customer centricity driving tech adoption and transformation.
Programme Highlights
Keynotes & Panels
1. Data Silos & Cross‑Institutional Collaboration
A panel featuring senior leaders from EVLO, Aon, Schroders, and Brit Insurance tackled how institutions – despite collectively spending over $33 billion annually on data – still struggle to collaborate due to privacy concerns and regulation. Innovative solutions included federated learning, anonymised client IDs and consent-backed APIs.
2. Digital Insurance via Wallets
Anna Bojic (Miss Moneypenny Technologies) unveiled a fresh take on insurance – embedding policy and claim data into Apple/Google Wallets. The idea: dynamic customer interaction directly from smartphone wallets, enhancing real‑time engagement and retention.
3. ESG Economics & Market Reality
Marc Kahn (Investec) challenged ESG orthodoxy, urging firms to emphasise human and planetary wellbeing – beyond purely financial returns – to capture stakeholder trust and sustainable growth.
4. People & Psychological Safety
Kirsty Watson (Aberdeen Group) and Vikki Allgood (Fidelity International) underlined that technological investments are futile without organisational design and psychological safety. Allgood cited a McKinsey study revealing only 26% of leaders build teams with a sense of safety – a critical step toward innovation.
5. Human‑Centred AI
Monica Kalia (Planda AI) championed AI that models individual financial contexts – recognising diversity within demographic cohorts and personalizing services accordingly.
Roundtable Experiences at FTS
At the event’s heart were the TableTalk roundtables – 400+ small-group sessions, each led by a subject-matter expert. These were limited to six participants each, enabling deep, peer-led discussions on themes like:
AI in risk and compliance
Open banking integration
ESG data standards
Cyber resilience
Change management and culture adaptation
Attendees consistently praised their interactive nature – far removed from the stage‑focused “listening” format often critiqued at other conferences.
Demonstrations & Exhibitor Showcase
Over 60 exhibitors presented tech-driven innovations: Generative AI, open‑banking APIs, ESG reporting tools, embedded finance solutions, and more. A few standouts were:
CRIF highlighted AI-powered credit scoring with ESG overlays – promising dynamic risk assessments backed by sustainability data
Emerging FinTechs demoing AI compliance engines, digital wallet insurance packaging, and data-sharing platforms
Hylanddemonstrated the intuitive end-user experience of its Hyland Content Innovation Cloud™ and showed how easy it is to configure, tailor and deploy solutions that can empower key stakeholders across any business
The demo zone allowed engaging, hands-on exploration and real-time Q&As; it complemented the content with practical insights.
Standout Themes & Strategic Insights
1. Tech is Not Enough Without Culture
Recurrent messaging emphasised that culture, trust, governance, and psychological safety are foundational – not secondary – to digital initiatives. Technology alone won’t deliver transformation without a people-first mindset.
2. Cross‑Sector Data Collaboration
Despite heavy investment, institutions still operate in silos. Shared, secure infrastructure and regulatory-aligned frameworks are being prototyped, but broad adoption remains a work in progress.
3. AI-as-a-Personalisation Backbone
AI is shifting from automation to empathy. Organisations showcased tools to hyper-personalise offers yet maintain privacy and inclusion – moving beyond outdated demographic frameworks into genuine behavioural understanding.
4. Embedded Finance & Digital Wallets
Insurance via wallet applications and embedded finance models point to seamless customer journeys – less app hopping, more value delivered at the point of need.
5. Rebalancing ESG & Profit Metrics
Speakers emphasised integrating ESG factors into performance metrics – not just for compliance, but as an operative advantage anchored in long-term stability and stakeholder trust.
Who Should Attend FTS Next Year?
Ideal for:
Transformation and change leaders
CTOs, CIOs, and Heads of Innovation
Data and AI strategists
Operational and HR leaders focused on culture
FinTech innovators and solution providers
If you’re crafting digital transformation strategies, an attuned leader in financial services, or a consultant embedding tech in legacy environments, this summit provides rich, actionable content.
Expect next year’s event to build on this foundation:
More AI-specific tracks, possibly Generative AI streams
ESG deep-dives with case studies on implementation
Expanded regulator involvement around data governance and cross-border compliance
FTS: Final Verdict
Overall, the FTS 2025 delivered on its brand promise:
Interactive and inclusive: 400 roundtables empowered voices across levels.
Cross‑sector learning: Banking, Insurance, Wealth, and Lending streams offered both breadth and depth.
Insightful keynotes: Big ideas on AI, ESG, data-sharing, and culture were well-explored.
Real-world relevance: Exhibitor demos connected theory with practice.
Networking with purpose: Opportunities to engage, learn, and collaborate were abundant.
The Financial Transformation Summit struck a compelling balance between big-picture vision and granular, execution-level insight. It emphasised that while technology enables; culture, customer centricity and collaboration drive real progress. The format – with its roundtables, demos, and keynotes – offered a dynamic platform for knowledge exchange.
If you attended, chances are you left with practical next steps. If you didn’t, you missed one of the most interactive, future-focused events shaping financial services transformation today.
FinTech Strategy meets Vikki Allgood, Director of Technology Strategy at Fidelity, to discuss the fundamental importance of culture in driving a successful business transformation
SHARE THIS STORY
Financial Transformation Summit 2025 EXCLUSIVE
At Financial Transformation Summit, Vikki Allgood, Director of Technology Strategy at Fidelity International, gave a keynote speech entitled ‘Psychological Safety – The Hidden Key to Transforming Your Business’. Following her appearance, we spoke to Vikki to learn more…
Hi Vikki, tell us about your role at Fidelity?
“I am Director of Technology Strategy for Fidelity. We’re looking at how we can ensure we can adapt our response to our business’ needs through our technology to meet whatever demand is coming over the horizons tomorrow. And in the years to come.”
You spoke at this Summit about psychological safety driving business transformation. Tell us more…
“At Fidelity, our strategy for our technology has culture as our foundational pillar. Talking with our leaders over the last 18 months, we looked to understand how we can create a brilliant culture, recognising that psychological safety is a fundamental element in that.
“Transformations often stumble because the business plan forgets its most volatile, and most valuable component, the people asked to deliver it. Without psychological safety, even well‑funded and organised programmes stall. Teams focus more on protecting themselves instead of challenging ideas. That’s when the risks remain hidden until it’s costly, and the collective new ideas to solve the biggest challenges are never formed. That’s why we ask leaders to invest time and energy in building a culture where it’s safe to question, experiment, challenge the status quo and admit what’s not working. In that environment the behaviours every transformation depends on (curiosity, creativity, problem‑solving, healthy challenge) all naturally emerge.
Psychological safety isn’t some new trendy HR slogan, it’s a timeless basic human need wired into our biology through millennia of evolution. When people sense social threat, the amygdala floods the body with cortisol and the prefrontal cortex (the part of our brain we rely on for reasoning, innovation, etc.) literally dims. Remove the threat, and the brain’s chemistry flips, dopamine and oxytocin rise, and teams move from cautious compliance to bold collaboration. Leaders must ask themselves if their teams can lean in and challenge effectively or if they are staying quiet to protect themselves. The hidden key is simple, but non‑negotiable, leaders must consciously, relentlessly and courageously build psychological safety through everything they do and say. If they do that, then your technology and transformation plans will have the human engine they need to succeed.”
Why is this an exciting time for Fidelity?
“I think that within the industry, all the opportunities that are coming along, and our ability to adapt to our customers’ needs, is what makes it exciting. We are all on an exponential curve of change. Technical possibilities, customer expectations, regulatory demand, industry landscapes, are all going to keep moving, with new challenges and opportunities presenting themselves. We are ensuring that we can meet those needs of our customers both today and tomorrow. Finding new ways to do that is pretty exciting.”
What trends are you seeing across the Financial Services landscape? What will be important for you and your customers?
“So, from a technology perspective, I would say that we are making sure that all our foundational elements are there so that we can respond and adapt. One of Fidelity’s differentiators is that we have historic long running relationships with our customers. We are reintegrating our data strategy to allow us to better leverage this, in addition to market data, allowing us to provide personalised solutions to our customers.
“AI is absolutely generating a buzz for us right now as well, and not just Generative AI. We’re seeing a push towards Agentic AI and how we can look to provide faster, quicker, more cost-effective services for our business partners who can then provide better outcomes for our customers. This in combination with our long-standing history gives us a unique opportunity.”
What pain points are your customers experiencing that you need to address? What are they asking you for help with? How are you meeting the challenge?
“We need to understand the new generations entering the wealth space and what their expectations are and how they engage with us. We’re looking to ensure we can keep pace with their demands. For example, we’ve just launched Pay by Bank allowing our customers to pay money into their accounts in a faster more secure way. This feature leverages the Open Banking Technology that is now available to financial institutions.”
Tell us about a recent success story for Fidelity…
“Across the technology landscape, we have been amplifying our existing cloud strategy by removing complexity in our hybrid setup, reducing the number of dependencies back to on-premises. This is a well-known challenge for financial institutions who have regulatory reasons to have highly confidential systems in house. This will allow us to respond at pace to what customers need. Looking a couple of years down the line nobody can be sure what the next big opportunities are going to be, so ensuring we’re building that foundation to respond to what comes over the horizon is fundamental.”
What’s next for Fidelity? What future launches and initiatives are you particularly excited about?
“Security is incredibly important to us. With that in mind, we are exploring Quantum to understand both the opportunities and risks that it could present in the future and how we can stay at the forefront of it. Ensuring a secure and reliable service for our customers is an absolute non-negotiable part of our strategy.”
Why do you think the evolution of collaboration between banks and FinTechs is set to continue? What are you excited about?
“I think the reality is that we need the collective mindsets to come together to create the best outcomes. We’re never going to have all the answers all by ourselves. So, starting to engage and work with people and collaborate means that we get to have a better, wider perspective. Coming to events like this, we get to learn, understand what other industries are doing, what other areas are looking at, and it helps to widen our perspectives and have more opportunities to find those out of the box ideas that are going to then help our customers.”
Why Financial Transformation Summit? What is it about this particular event that makes it the perfect place to embrace innovation? What’s the response been like for Fidelity?
“I was particularly keen to attend this conference because I think transformation and how we can do this successfully is so important at the moment. The reality is, sadly, and I covered this in my talk, a staggeringly large number of transformations miss the mark or fall short. And so, learning and embracing how you can ensure that you go after it and you get the value that you’re aiming for, that is for me what’s important. As I said, getting that learning, talking to each other, understanding what’s worked, what hasn’t worked and sharing tips and techniques is actually incredibly powerful and something you can then take back and use at your organisation.”
It has been more than 50 years since we were founded. We’ve seen many market cycles – bull and bear, boom and bust. We have stayed the course through different investment environments regardless of market performance.
The needs of our customers have always steered our decisions, which is why we’ve stuck to our core activity of investing. We believe this is what allows us to excel – and, even more importantly, to repay the trust placed in us by our customers.
Whether you’re investing for the first time, or have a wealth of experience, it’s essential to be informed and to be comfortable with your decisions. Through Trustpilot, you can read up-to-the-minute, real-world reviews and see for yourself how Fidelity aims to put the customer first and make investing a bit easier.
Our do-it-yourself online services give you 24/7 access to our investment guidance, handy tools, and range of accounts from your computer, tablet or phone. Transfer your existing investments to us, or open a new account online and begin investing in just a few steps.
Our cover star Rebecca Fitzgerald, Director of Data & AI at Yorkshire Building Society, reveals a digital transformation journey meeting…
SHARE THIS STORY
Our cover star Rebecca Fitzgerald, Director of Data & AI at Yorkshire Building Society, reveals a digital transformation journey meeting customers, wherever they are.
Yorkshire Building Society: Data, AI & Inclusive Leadership
Our cover story focuses on the data revolution taking place at Yorkshire Building Society (YBS)… Navigating this journey of change is Director of Data and AI, Rebecca Fitzgerald. Her ambitious vision is to transform the 160-year-old mutual through ethical, human-centred data strategies and AI innovation. In a rapidly evolving digital landscape, she aims to ensure YBS does not just keep up but leads from the front.
“I’m accountable for developing and implementing strategies to enhance data-centricity and drive value from data and AI for our customers and colleagues,” Rebecca states. This directive is grounded in strong governance, positive data culture, and the empowerment of people through data literacy and technological upskilling.”
Tyme Group: Scalable Global Digital Banking
Dietmar Bohmer, Chief Analytics Officer at Tyme Group, on operationalising innovation, cultivating a culture of empowerment and driving transformation from the inside out…
“It’s been wild ride from a technology point of view,” admits Dietmar… Today, that foresight is paying off. The cloud-native architecture has provided Tyme with the elasticity, resilience, and speed it needs to support its rapid growth across emerging markets. “With each new deployment, the organisation has evolved and refined its technological foundation,” notes Dietmar. “When the time came to launch GoTyme Bank in the Philippines, lessons learned from the rollout of TymeBank in South Africa enabled the team to rethink and redesign their stack, optimising for scale, performance, and localised feature delivery.”
ČSOB: A Digital Transformation Journey
ČSOB Slovakia is undergoing a major transformation aimed at future-proofing its technology, enhancing customer experience, and reinforcing its leadership in digital banking. Under the stewardship of its CIO Ludek Slegr, the bank’s IT team is navigating a major upgrade of its responsibility, overhauling core IT systems and implementing agile methodologies to meet its strategic goals. At the heart of this transformation is a focus on delivering value through technology, supporting people development, and fostering sustainable innovation.
“The next step for digital-first is continuous improvement of straight-through processing ratio, i.e. reducing involvement of manual work in our processes.”
Money20/20 Europe
FinTech Strategy also reports from the conference floor at Money20/20 Europe in Amsterdam. Bringing together the world’s leading innovators, institutions, investors, and influencers from across the FinTech and financial services spectrum, more than 8,000 delegates from over 2,300 companies were in attendance… We sat down with Standard Chartered’s Head of Digital Assets – Financing & Securities Services, Waqar Chaudry, to discuss how the bank is connecting traditional with digital, collaborating with FinTechs and taking a measured approach to entering the crypto market. And we spoke with Veritran’s CMO, Jorge Sanchez Barcelo, to find out more about the tech firm’s partnership with Manchester City which is reimagining CX to create a frictionless digital experience for fans.
Financial Transformation Summit
The Financial Transformation Summit at London’s ExCel is one of the most immersive and interactive events in the financial services calendar. As a media partner, FinTech Strategy took the temperature of industry innovation at our stand with on camera hot takes from the tech leaders pushing the boundaries at Hyland, Fidelity, HSBC, Citigroup and more…
Also in this issue, we keep you up to date with the key FinTech events across the globe; and read on for more insights from InsurTech disruptors Qover, lending innovators iwoca and investment experts Eastern Horizon…
Our cover story explores the digital transformation journey of RAKBANK in the UAE. Head of Digital Transformation, Antony Burrows, reveals the agile practices, enterprise-wide enablement and people-first culture delivering digital banking with a human touch.
“Culture is the cornerstone,” Antony stresses. RAKBANK codifies this into its Four Cs Framework – Connect, Communicate, Collaborate and Celebrate. “Here in the UAE, banks are pivoting from a model of ‘we know everything’ to recognising that one of the best ways to deliver continuous change and value to customers is through partnerships with startups and FinTechs. It’s no longer banks versus startups – it’s banks and startups, working together for the customer. This shift is especially meaningful as banks expand beyond traditional services to focus on customers’ broader financial lives.”
MTN MoMo: Empowering Africa Through FinTech
Hermann Tischendorf, Chief Information & Technology Officer at MTN MoMo (the telco’s mobile money division) reveals a bold roadmap for leveraging FinTech to drive financial inclusion across the African continent.
“MoMo is comparable in monthly active users to some of the top ten FinTechs globally. We’re playing in the same league as Revolut or Nubank – but in much more complex markets,” notes Hermann. “Access to financial services is fundamental. Without it, people are excluded from the global economy. Our services are the equaliser allowing individuals in frontier markets to participate in trade, store value, and ultimately improve their quality of life.”
Republic Bank: Building a Digital Bank
Republic Bank has been serving customers via its branches for over 185 yearsand now serves 16 different countries across the Caribbean and beyond. It’s “a regional bank with a growing global reach,” explains Group Chief Information & Digital Transformation Officer, Houston Ross.
His team is building a digital bank during a Year of Delivery and Accountability (YODA). “When we talk about digitalisation it’s a journey that never ends. And product is the vehicle to make sure we’re continuously improving.This is our digital pathway and we have to change minds in terms of going beyond the challenges to achieve what’s possible with the right frameworks, tools and processes for our people to serve our customers.”
Liselotte Munk, CEO at core insurance solution provider Fadata, on the benefits of InsurTech digitalisation
SHARE THIS STORY
Unpredictable market shifts, weather crises, and increasingly digital-only policy holders are all putting demands on the insurance industry and their ability to deliver a modern, efficient service. Insurers recognise that they need to become more agile and digital. Time-to- market is crucial. What better way to tackle these challenges, than revitalising internal IT departments and empowering them to manage digital transformation?
Insurance Going Digital
Insurance digitalisation has been ongoing longer than we have seen in other industries. Thanks to a shift in mindsets, new tech talent, and a wealth of emerging technologies, digital transformation is ramping up. Insurers reclaiming control of their IT strategy, infrastructure, and execution is fuelling the InsurTech surge. The decisive step to nurture and utilise internal IT skills to enhance digital capabilities is solving many pain points. The challenges associated with traditional external implementation are being overcome. Insurers are becoming empowered with agility, reduced infrastructure expenses, and future proofing. All of which is essential to ensuring competitiveness amid the fast-paced evolution of the insurance market.
Redefining IT’s Role in the Insurance Value Chain
The move to strategic internalisation for digital transformation is as much a strategic and cultural decision as a technical one. Working closely with underwriting, claims, marketing, and distribution to embed digital capabilities across the entire value chain, internal IT departments foster cross-functional collaboration, turning the IT function from a support function into a business enabler. No longer operational backwaters, internal IT departments are central to business strategy. This is why insurers are recognising the need to continually enhance their IT skills to secure future-proofed technology.
Insurance Chief Digital Officers (CDOs) are making strong business cases for high level in-house IT capabilities. They argue internalisation of digital transformation is essential for long term success. It ensures critical knowledge is kept within the business, processes are significantly more efficient, and that the cost savings are unquestionable. On top of that, it should be much easier for insurers to attract, recruit and maintain top tech talent when more engaging and strategic career paths are on offer. Ultimately, this also improves retention.
IT transformation is also changing the nature of vendor partnerships. Instead of traditional “implementation projects,” insurers are now “onboarding” platforms, and internal teams are taking charge of leading configuration and long-term evolution. Shifting focus from one-off rollouts to continuous collaboration, insurers are teaming up with external partners that provide scalable platforms and expert guidance.
IT and Vendor Marriage
Insurers are adept at building substantial internal IT organisations. The complexity and regulation-intensive nature of insurance demands deep integration between technology and business processes. The appointment of high-level roles like CDOs underscores just how imperatively strategic IT is to the industry.
At its core, the decision to internalise control of digital transformation stems from a need for greater influence over platforms that support local regulatory requirements, customer behaviour, and product innovation. The long-term partnership between insurer and core vendor flourishes when it fully incorporates an internal IT team. Insurers are turning to the core platform vendors such as Fadata, that come hand-in-hand with dedicated expert teams, promise collaboration, share KPIs, and deliver the granular understanding required to reflect insurance market-specific nuances. Outsourced executors are being phased out so that insurers can avoid inefficiencies and slow rollouts. These are among the intrinsic problems developed from reliance on a third party with a culture of locking out IT departments or building overly generic solutions that require excessive, often complicated and costly customisation.
Maximise Scalability, Minimise Customisation
Insurers increasingly realise that all important scalability and agility come from adhering closely to out-of-the-box solutions. The trend toward minimal customisation not only simplifies future upgrades but also accelerates implementation timelines. This positions internal teams to rapidly launch new products and respond to market changes without the delays of extensive code rewrites or vendor negotiations. In times of shifting regulatory compliance – DORA being a great example – a standardised system providing the ability to upgrade swiftly is a high priority. And a major driver for internal IT. Insurers need to feel confident that any updates in order to comply can be made fuss-free.
Fadata has already responded to this shift by supporting clients in regaining control of their technology environments. Rather than acting solely as an external implementation partner, Fadata is supporting its clients to create ‘centres of excellence’. These bolster an IT department’s understanding of its core solution, INSIS, to promote independence. The IT departments we work with are already able to seamlessly replicate product in new geographies, and up to 85% of out-of-the-box INSIS features are being copied with the click of a button.
SaaS Pizzazz – The Digital Future of Insurance IT
The industry-wide shift to SaaS models shines a spotlight on the pivotal role IT plays in digitalisation and business strategy. With infrastructure responsibilities managed externally, internal IT resources can focus on strategic application of technology and drive insurance innovation from within. Inherently upgrade-friendly cloud-based solutions make this much simpler and more viable. These deliver ongoing automatic platform enhancements and maintenance without disruptive overhauls. Which also eliminates scope creep or unexpected integration issues, and helps to avoid IT resource bottlenecks.
Next Generation Digital Mindset
With focus being put on fulfilling the modern expectations of policy holders, which undoubtedly is driven first and foremost by speed and simplicity, insurers are shifting their mindset to a more customer-centric insurance business. Insurers are ready to embrace agile methodologies. These create the seamless digital journeys across mobile, web, and emerging channels that modern customers expect. To be digitally successful, insurers understand that a more hands-on strategy is key. And is why a natural understanding of modern technology is becoming increasingly relevant. IT departments are 100 percent best positioned to manage long-term digital strategy. This highlights the importance of nurturing a skilled IT team that can secure future-proofed technology.
The fast-paced, changeable insurance market calls for faster iteration and product launches with continuous deployment. Insurers are becoming much more open to SaaS platforms, APIs and ecosystems. They recognise that the partnerships which have typically been seen as a threat to internal teams, are conducive with accelerating transformation. These digital trends, which lead to the faster decision making and improved responsiveness that can define success, are challenging legacy processes and partnerships that slow innovation. Insurers looking for competitive advantage are also increasingly turning to data. Greater emphasis is being put on real-time data and analytics. Prioritising the creation of customer data platforms, automated insights, and AI-driven decision-making, all of which require digital backing. Ultimately, internalising IT offers insurers the flexibility, security, and agility they need to thrive in a competitive landscape. With trusted platforms and collaborative partners, insurance companies are becoming better positioned to shape their digital futures – on their own terms.
Join 2,500+ attendees at Excel, London June 18-19 for the Financial Transformation Summit
SHARE THIS STORY
Financial Transformation Summit is the industry’s most influential event, connecting banking, insurance, wealth and lending professionals with the companies transforming the industry. Book your place here.
Financial Transformation Summit
Join over 2,500 attendees to gain insights from 300 inspiring expert speakers from the likes of Lloyds Banking Group, Deutsche Bank, Santander, Aviva, Monzo, Accenture and more. Connect with an unparalleled programme of interactive sessions and share perspectives on the topics defining the future of financial services.
At the heart of the summit are 400 roundtables, ensuring every attendee has a voice in shaping the industry’s future. This is the Financial Services industry’s biggest roundtable event, designed to facilitate real conversations, meaningful connections and actionable insights.
Engage with industry peers in dynamic discussions that spark innovation and drive change. Dive deep into critical topics, share insights, and debate strategies that shape the future of banking, insurance, wealth management and lending.
One Ticket, Four Summits
MoneyNext Summit brings together the brightest minds in financial services to explore the future of banking, wealth management, lending, and insurance.
Benefit from the combined power and synergies of four transformative events… The Financial Transformation Summit comprises four summits across Banking, Insurance, Wealth and Lending.
Explore the topics transforming financial services across an interactive agenda with 14 key themes. Gain practical knowledge: Benefit from interactive demos, case studies, and best practices. Expand your horizons: Experience an inspiring and thought-provoking learning journey.
Scott Zoldi, Chief Analytics Officer at FICO, explains why there should be no AI alone in decision making processes
SHARE THIS STORY
Many AI models are black boxes and developed without proper consideration for interpretability, ethics, or safety of outputs. To establish trust, organisations should leverage Responsible AI. This defines standards of robust AI, explainable AI, ethical AI, and auditable AI. Under Responsible AI, developers define the conditions that lead to some transactions having less human oversight and others having more. But can we take people out of the decision-making loop entirely? To answer that question, let’s look at some developments in Responsible AI.
Trust in Developing AI Models
One best practice that organisations can adopt is maintaining a corporate AI model development standard. This dictates appropriate AI algorithms and processes to enable roles that keep people in the loop. This will often include the use of interpretable AI, allowing humans to review and understand what AI has learned for palatability, bias, ethical use and safety. Auditable AI will then codify the human-in-the-loop decisions and monitoring guidelines for operational use of the AI.
Responsible AI codifies all the essential human decisions that guide how AI will be built, used and progressed. This includes approving or declining the use of data, removing unethical relationships in data (i.e., illegal or unethical data proxies), and ensuring governance and regulation standards are met. Responsible AI leverages an immutable blockchain that dictates how to monitor the AI in operation. And the decision authority of human operators, which can include conditions where AI decisions are overruled, and operations move to a ‘humble AI model.’ AI Practitioners are keenly aware that even the highest performing AI models generate large number of false positives. So, every output needs to be treated with care and strategies defined to validate, counter, and support the AI.
A Responsible AI framework
There should be a well-defined process to overrule or reverse AI-driven decisions. If built in a Responsible AI framework, these decisions are codified into a crystal-clear set of operating AI blockchain frameworks well before the AI is in production. When there is a crisis you need clear preset guidance, not panicked decision making. This blockchain will define when humans can overrule the AI through alternate models, supporting data, or investigative processes. This AI operating framework is defined in coordination with the model developers, who understand the strengths and weaknesses of the AI. And when it may be operating in ways it wasn’t designed, ensuring there is no gap between development and operation. When auditable AI is employed, there are no nail-biting decisions in times of crisis. You can rely on a framework that pre-defines steps to make these human-driven decisions.
Companies that utilise Responsible AI frameworks enforce usage adherence by auditable AI, which is the operating manual and monitoring system. Embracing Responsible AI standards can help business units attain huge value. At the same time they can appropriately define the criteria where the businesses balance business risks and regulation. Domain experts/analysts will be given a defined span of control on how to use their domain knowledge and the auditable AI will monitor the system to alert and circumvent AI as appropriate.
Drawback prevention begins with transparency
To prevent major pull-back in AI today, we must go beyond aspirational and boastful claims to honest discussions of the risks of this technology. We must define how involved humans need to be. Companies need to empower their data science leadership to define what is high-risk AI, and how they are prepared or not to meet responsible/trustworthy AI. This comes back to governance and AI regulation. Companies must focus on developing a Responsible AI programme, and boost practices that may have atrophied during the GenAI hype cycle.
They should start with a review of how AI regulation is developing, and whether they have the tools to appropriately address and pressure-test their AI applications. If they’re not prepared, they need to understand the business impacts of potentially having AI pulled from their repository of tools. And get prepared by defining AI development/operational corporate standards.
Companies should then determine and classify business problems best suited for traditional AI vs. generative AI. Traditional AI can be constructed and constrained to meet regulation using the right algorithms to meet business objectives. Finally, companies will want to adopt a humble AI approach to have hot backups for their AI deployments. And to tier down to safer tech when auditable AI indicates AI decisioning is not trustworthy.
The vital role of the Data Scientist
Too many organisations are driving AI strategy through business owners or software engineers who often have limited to no knowledge of the specifics of AI algorithms’ mathematics and risks. Stringing together AI is easy. Building AI that is responsible and safe and properly operationalised with controls is a much harder exercise requiring standards, maturity and commitment to responsible AI. Data scientists can help businesses find the right paths to adopt the right types of AI for different business applications, regulatory compliances, and optimal consumer outcomes. In a nutshell: AI + human is the strongest solution. There should be no AI alone in decision-making.
Our maiden cover story follows the irresistible global rise of Revolut and the customer-focused growth agenda for the leading global…
SHARE THIS STORY
Our maiden cover story follows the irresistible global rise of Revolut and the customer-focused growth agenda for the leading global financial technology company.
Our cover story follows the irresistible global rise of Revolut. We hear from its Australia & NZ CEO Matt Baxby about the customer-focused growth agenda for the leading global financial technology company. “Traditional banks are great at putting their head in the clouds around strategy and what the vision for the future looks like. Where they really fail is translating that to what needs to happen in the next quarter to begin to realise that vision. And that’s where Revolut’s strengths lie, with a real orientation to action.”
ClearBank: A new era in Financial Services
We speak with ClearBank’s UK CEO, Emma Hagan, about how the digital bank is disrupting the market to deliver regulated banking infrastructure – at speed. “We are not encumbered by legacy platforms, systems or technology and don’t have to battle outdated processes. Everything was built new based on what our clients need from an infrastructure-type bank in the market.”
NatWest: Banking open for all
Head of Group Payment Strategy, Lee McNabb, explains how a customer-centric vision, allied with a culture of innovation, is positioning NatWest at the heart of UK plc’s Open Banking revolution: “The market we live in is largely digital, but we have to be where customers are and meet their needs where they want them to be met. That could be in physical locations, through our app, or that could be leveraging the data we have to give them better bespoke insights. The important thing is balance… At NatWest, we’ll keep pushing the envelope on payments for a clear view of the bigger picture with banking that’s open for everyone.”
EBRD: People, Purpose & Technology
We speak with the European Bank for Reconstruction & Development’s Managing Director for Information Technology, Subhash Chandra Jose. With the help of Hexaware’s innovation, his team are delivering a transformation programme to support the bank’s global investment efforts: “The sweet spot for EBRD is a triangular union of purpose, people, and technology all coming together. This gives me energy to do something innovative every day to positively impact my team and our work for the organisation across our countries of operation. Ultimately, if we don’t get the technology basics right, we can’t best utilise the funds we have to make a real difference across the bank’s global efforts.”
Innovation Group: Enabling the future of Insurance
“What we’ve achieved at Innovation Group is truly disruptive,” reflects Group Chief Technology Officer James Coggin. “Our acquisition by one of the world’s largest insurance companies validated the strategy we pursued with our Gateway platform. We put the platform at the heart of an ecosystem of insurers, service providers and their customers. It has proved to be a powerful approach.”
OSB Group: Building the bank of the future
Group Chief Transformation Officer Matt Baillie talks to Interface about maintaining the soul of a FinTech with the gravitas of a FTSE business during a full stack tech transformation at OSB Group. “We’ve found the balance between making sure we maintain regulatory compliance and keeping up with customer expectations while making the required propositional changes to keep pace with markets on our existing savings and lending platforms.”
Begbies Traynor Group: A strategic approach to digital transformation
We learn how Begbies Traynor Group is taking a strategic approach to digital transformation… Group CIO Andy Harper talks to Interface about building cultural consensus, innovation, addressing tech debt and scaling with AI: “My approach to IT leadership involves creating enough headroom to handle transformation while keeping the lights on.”
Sejal Mehta, Karen Chiew, and Andrew Rodgers from Odgers Berndtson’s Global FinTech Centre of Excellence, look at five FinTech trends and how they will influence leadership hiring and assessment in 2025
SHARE THIS STORY
In 2024, the UK FinTech sector experienced a significant surge in hiring, reflecting the industry’s robust growth and investor confidence. From January to April 2024, FinTech job vacancies increased by 61% year-on-year, with technology roles, particularly in development and engineering, leading this expansion.
Alongside this growth, we’re seeing a gradual blurring of boundaries between traditional finance, decentralised finance (DeFi), and technology. Moreover, this convergence is most evident at the executive leadership level. Here, movement between these sectors is becoming increasingly common – propelled by regulatory shifts and evolving global politics.
In light of these trends, here’s a look at the types of leaders UK FinTech firms are likely to prioritise in 2025…
Bridge Builders between Digital and Traditional Finance
The UK is pressing ahead with development in digital payments, including blockchain applications and Central Bank Digital Currencies (CBDCs). This signals growth in investments in digital asset companies. This aligns with the broader global trend, notably the pro-crypto stance of the new Trump administration.
We’re already seeing an uptick in DeFi players asking for professionals from established finance and banking backgrounds who can bridge traditional and digital asset knowledge. In particular, we anticipate demand for leaders who are adept in risk management, compliance, and client services. Those who can demonstrate the ability to navigate the complexities of digital assets.
As digital currencies and CBDCs open new possibilities in financial products, demand is rising for leaders in product development. Those who can design, test, and implement digital payment solutions that appeal to both institutional and retail users. Leaders who are agile and can thrive in an environment of ambiguity will be especially valuable in serving the overlapping needs of these different customers.
Hyper-Personalised Financial Specialists driven by AI
FinTech is rapidly leveraging AI to pivot toward autonomous financial and predictive insights. In 2025, this will lead to the growth of hyper-personalised financial products and enhanced risk management.
To capitalise on the opportunities of this developing technology, FinTech companies will look for leaders with established capabilities in data analytics and AI. Particularly those who can drive data-informed strategies, emphasising efficiency and scalability.
Crucially, the growth of autonomous finance means FinTech firms will face significant demands on their data infrastructure and processing power. Furthermore, leadership expertise in cloud computing, AI architecture, and data scalability will be key as firms navigate these technical challenges.
Cybersecurity Leaders with Deep Specialisms
In 2025, cybersecurity leadership hiring in FinTech will emphasise specific skills beyond traditional cybersecurity. This is due to heightened regulatory scrutiny and evolving digital threats. With the rapid growth in digital payments, cryptoassets, and autonomous finance, we anticipate FinTech firms to prioritise leaders with expertise in digital identity verification to prevent unauthorised access and protect consumer data across platforms.
As transaction volumes rise, transaction security leaders who can oversee real-time monitoring, anomaly detection, and encryption protocols will become essential to safeguard against data breaches and financial losses. Likewise, fraud detection capabilities and leveraging AI and machine learning will be a key focus in cybersecurity leadership roles. These will proactively identify and mitigate fraud risks, especially with the increasing adoption of open finance and decentralised finance solutions.
Highly Adaptable Regulatory Leaders
Multiple regulatory developments affecting FinTech companies will come into effect in 2025. These include cryptoassets, cyber security, Buy Now Pay Later (BNPL) services, open finance, and enhanced safeguarding for payments and e-money firms. Moreover, these changes will introduce stricter compliance requirements, aiming to improve transparency, consumer protection, and resilience within the FinTech sector.
Additionally, we expect the recently published UK National Payments Vision, APP Fraud guidelines and Financial Promotions to drive payments and FinTech companies to seek leaders with expertise in compliance, cybersecurity, and risk management. As firms navigate stricter rules, demand will increase for executives who can build robust frameworks for regulatory compliance, safeguard digital assets, and ensure consumer protection. Leaders with experience in adapting to regulatory shifts, particularly in highly regulated sectors, will be essential to manage these new obligations efficiently.
This need for specialised knowledge will intensify competition for talent with both technical and strategic regulatory expertise. Making digital regulatory acumen a critical asset for leadership roles in FinTech.
Customer-Centric Innovators to Build Seamless Experiences
FinTech companies are prioritising leaders capable of harnessing Banking-as-a-Service (BaaS) to innovate in customer experience and streamline cross-sector collaborations. As BaaS becomes a cornerstone of FinTech innovation, firms will seek executives who are adept at using this model to create seamless, customer-centric solutions that simplify interactions and integrate financial services more deeply into everyday life.
This shift reflects a clear message from the industry: customer experience is no longer a single department’s responsibility; every leader is expected to bring a customer-first approach to the table.
Leaders who can foster strategic collaborations across sectors – such as retail, healthcare, and technology – will be valued, as these partnerships drive BaaS innovations that embed financial services within various digital ecosystems. Consequently, the demand for leaders with a balance of technical insight, strategic partnership skills, and a strong customer-focused ethos will shape hiring trends, with companies competing for leaders who can bridge the gap between FinTech capabilities and elevated, customer-centred experiences.
Shaping the Future: Agility and Insight in FinTech Leadership
As FinTech technologies and sectors continue to merge, FinTech leaders must demonstrate learning agility. Their ability to adapt past experience to new contexts will be crucial to their leadership effectiveness.
Equally important will be their curiosity in understanding the evolving landscape. And their interpersonal savvy in navigating relationships with diverse stakeholders – both of which will significantly influence their impact in the FinTech space.
The most effective way to identify leaders with these capabilities is through leadership team competency profiling. This approach offers data-driven insights into team composition and critical skill gaps, aligning leadership competencies with the specific strategic objectives of the FinTech firm. By tailoring this process to the firm’s current phase of growth, FinTech companies can ensure they have the right leaders to successfully navigate the challenges of a highly disruptive market.
Simon Ellis, Head of Operations, EMEA at the global payment platform Airwallex, with his key FinTech predictions for 2025
SHARE THIS STORY
This past year has truly solidified FinTech’s role as an indispensable part of the financial landscape. From the sleek banking apps that have become a daily staple for millions to the invisible financial infrastructure powering seamless payments… FinTech is no longer just a buzzword – it’s the new norm. It’s not just about innovative startups anymore. It’s about how traditional financial institutions are embracing and integrating these technologies to stay relevant and meet the evolving needs of their customers. In essence, FinTech has become synonymous with modern banking, driving continuous innovation and transformation across the entire industry.
But what’s next? 2025 promises to be transformational in many ways. Businesses are accepting AI as the reality of our future. Consumers are becoming more accustomed to flexibility and choice. And now more than ever, both seek agile and seamless solutions for their financial needs.
Here are the trends we at Airwallex expect to see play out over the next twelve months:
Coopetition with traditional banks and FinTechs
Coopetition will become a firm reality in 2025. Many of the conventional fears associated with FinTechs will no longer be a salient presence. Increased collaboration between FinTechs and banks will facilitate further innovation on a mass scale. These giants will insert themselves into new industries and access a new generation of customers. The prerequisite for this is the correct compliance and controls but firms are committed to getting this right to ensure they maintain the right to operate.
A path to Hyper-Personalisation
Over the past year, we’ve witnessed the emergence of an increasingly educated payments buyer, mindful of what they need today and into the future as they scale. In 2025, we’ll see payment providers take more direction from their customers. Payment providers will need to be more flexible as merchant customer preferences shift.
For ambitious and progressive businesses, particularly those looking to operationalise in new markets at pace, convenience remains king. Navigating multiple vendors can quickly create friction. However, this is where FinTechs bundling their solutions comes into play. Having a single point of contact that provides a range of services – whether that’s foreign exchange (FX), multi-currency digital accounts, expense management or payouts – isn’t just about convenience. Moreover, it saves on crucial costs that can be reinvested back into the business to spur growth.
The days of taking a one-size-fits-all product approach will no longer suffice. Hyper-Personalisation will reign supreme as businesses fight for customer attention and brand loyalty.
The continued rise of Embedded Finance
In seeking to accommodate the growing need for flexibility, the year ahead will see Embedded Finance become more commonplace across a range of industries. Consumers have most likely all experienced the seamless process of making an embedded payment, whether it’s ordering through a food delivery app or paying for a ride. Usually, it’s through digital-first services, but 2025 will be the year that we see more traditional industries embrace embedded payments to keep pace with the broader innovation taking place in their sectors. This will also help businesses stand out in an ever-changing and overcrowded market. Embedded Finance will help end users maintain their dominance while also driving product stickiness.
AI is here to stay
To accelerate this transformation, 2025 will see FinTechs and banks persist in the use of AI to improve decision-making and customer engagement. AI is already being used to automate and expedite previously long and complex processes. For example, Generative AI (GenAI) will continue to help financial institutions enhance the speed and efficacy of know-your-customer (KYC) and customer onboarding processes. Furthermore, at the same time, it will detect unusual activity and fraud. We’ll also continue to see a focus on AI’s use to improve the ongoing customer experience with personalised insights and advice.
As a result, modern financial services will become more accessible to businesses of all sizes and across sectors. Allowing for easier and more cost-effective management of global operations.
Industry thought leaders from Marqeta, the global modern card issuing platform, offer a detailed outlook of the fintech industry for 2025, with predictions around personalisation, digitalisation and the evolving regulatory landscape
SHARE THIS STORY
Payments will turn fully personal, with tailored credit, rewards, and BNPL at scale in 2025
In my opinion, a major global payment trend of 2024 has been hyper-personalisation. A new generation of customers is driving a shift toward personalisation at scale, expecting their FinTech services to be unique and tailored to individual needs. Modern consumers want a future where financial services integrate seamlessly into their digital lives and keep pace with their evolving needs.
As a result, we are seeing trends, such as personalised credit offerings and rewards booming. In an industry with increasingly low consumer loyalty, brands and financial institutions must go beyond traditional interactions with FinTech. For example, the recent Marqeta State of Credit report found that of UK consumers who use more than one credit card, 43% confirmed that they would use a credit card more frequently if better rewards were offered. By moving to a dynamic, rather than set rewards structure, consumers can earn benefits tailored to their spending habits and preferences in real time.
Increasingly with innovations like Buy Now Pay Later (BNPL), consumers are guided to credit options specifically suited to them and their needs. In 2025, we will increasingly see personalised BNPL payment plan options being offered in real time. Often within existing payment apps and products we already use daily. We are also seeing B2B payments emerging as a strong trend. Ensuring gig workers, sellers and partners get paid efficiently while offering robust expense management and financing. I anticipate we’ll see more demand for innovative B2B payment solutions that enable seamless money management across 2025.
2025 will be a year of rapid innovation in financial services
In today’s digital-first world, traditional payment infrastructure is no longer enough to keep up with the demands of consumers. The front door of a bank is now an app, digital wallet usage is increasing. New, flexible services have a growing prevalence on the market. In 2025 and beyond, customers will continue to drive a shift toward modern services which keep up with the rate of digital and mobile innovation.
The ramifications of changing consumer trends could lead to the traditional roles of banks, such as ATMs and as physical branches, disappearing. To ensure continued customer loyalty, all financial service providers will be forced to innovate and offer consumers the embedded, seamless and instantaneous services that they desire.
Consequently, across 2025, we are likely to see new technology and solutions being offered to reduce unnecessary friction for consumers trying to pay and get paid. We are already seeing increased demand for Accelerated Wage Access (AWA). A Marqeta study shows that 74% of gig workers ages 18-34 would be interested in an employer who offered an option to get paid immediately. As businesses and workers grow tired of cash flow restrictions and having to wait for monthly pay slips in an otherwise instant, digital world. As new services evolve, competition in Fintech will be enhanced and the financial industry will be forced to grow and evolve.
Nicholas Holt, Head of Solutions and Delivery, Europe
Proactive compliance strategies will lay the foundation for fintech in 2025
With banking and FinTech partnerships under increasing regulatory scrutiny, the stakes around compliance have never been higher. In this environment, Fintechs can no longer afford a reactive approach to compliance. Instead, they should adopt proactive compliance strategies that go beyond simply seeking to avoid fines and that are embedded into the everyday makeup of their culture and product strategies, helping to build trust, ensure stability, and foster sustainable growth.
At Marqeta, we’re committed to embedding compliance into our company’s culture, helping to mitigate risks and create a foundation for long-term success for us and our customers. Proactive compliance strategies allow organisations to leverage advanced tools and position themselves to adapt to shifting regulatory demands while showcasing a genuine commitment to transparency.
Adam Zoucha, MD EMEA at FloQast, on how businesses will modernise financial processes in 2025
SHARE THIS STORY
With 45% of accountancy firms and in-house finance teams facing talent shortages, 2025 is going to be a critical year for many. Financial transformation is going to be the watchword. The conditions companies are facing will push them to speed up the transformation of their operations, modernising their financial processes while strengthening their company culture and vision.
The year ahead will likely see a continuation of the current period of instability, posing serious challenges for accounting teams looking to grow their business. The impact of global geopolitics is hard to predict which, twinned with the UK economy’s persistently slow growth rate, means companies will need to innovate to succeed – embracing automation, AI, and cutting-edge compliance processes.
It’s not all about the macro trends, though. On an individual level, our research this year has shown that employees are feeling the strain, and business leaders will need to take that seriously in 2025. The talent shortage is a vicious cycle – the harder it is for companies to find and retain talent, the more pressure remaining team members end up having to shoulder. The right technology can play a crucial role in reducing that stress and breaking the cycle.
Alongside those real challenges, there are real opportunities. The accounting business is changing fast, and it’s a great time to be in the industry. As we draw 2024 to a close, here are five key things accounting firms can expect to see in the new year.
Financial Transformation moving up the agenda
We’ve already looked at some of the reasons why financial transformation is going to be critical in 2025, but that doesn’t mean every CFO and accountant in the business is rushing to deliver. Based on our research 60% of accountants and CFOs still do not consider it a top priority – mainly because most don’t truly know what it means for their business, so education is key.
In essence, companies should aim to align their finance functions more closely with their organisational goals, enabling accountants to bring their expertise and insight to the decision-making process. As the finance function’s strategic role grows, there will be an urgent need for agile, digital tools that enhance collaboration and efficiency. For CFOs, embracing this transformation is essential to navigate new complexities with precision and effectiveness.
Accountancy teams will embrace new tools for the future
The talent gap present in the industry is unlikely to change any time soon. It takes time to train people, and accounting has a bit of a PR problem – its status as a secure, skilled job is battling with perceptions of stress and burnout.
As a result, in 2025, leaders will increasingly look to keep accountants motivated, engaged, and fulfilled as the declining population of new candidates continues to heap pressure on accounting teams—a trend that’s unlikely to reverse anytime soon.
It’s essential that business leaders retain their finance professionals by fostering a fulfilling work environment. They can help by upskilling accountants and adopting technologies to reduce mundane and repetitive tasks. CFOs can play a key role by equipping their teams with future-focused skills, blending technology with strategic insight to drive real value within their organisations.
AI will power Tansformation in 2025
Transformation in 2025 won’t be limited to removing internal silos and improving staff retention, crucial though those things are. We’re also going to see AI helping accountants become key players in driving business success. The real value of AI will become apparent this year. For finance teams, it will act as a copilot, automating routine tasks and giving time back to accountants to become strategic assets for their organisations.
This shift will help the industry tackle talent shortages with agility, turning challenges into opportunities for growth. Embracing AI isn’t just about keeping pace; it’s about unlocking accountants’ full potential as key players in driving business success.
Compliance will become a value-generating asset rather than a tick-box exercise
Compliance and risk, when managed properly, can drive real value for organisations. In 2025, the nuanced relationship between compliance, reputation, and risk means it’s likely to move up the corporate agenda.
Technology can be a real driver here, and compliance strategies are fundamental to the larger accounting transformation journey. By taking a more holistic approach to compliance, rather than treating it as a mere check-box exercise, compliance can become a valuable asset. Currently, only 16% of organisations take this strategic view, revealing a significant opportunity for those willing to innovate and elevate their compliance efforts.
Overall, accounting businesses may be facing rough seas, but with the right tools and investments in place, they can unlock new value in 2025: transforming financial processes, improving employee satisfaction, and stepping further into their growing role as strategic advisors.
FinTech Connect shapes the future of financial services with the UK’s only full FinTech ecosystem event at London’s Excel December 4-5
SHARE THIS STORY
Join us as FinTech Connect welcomes world leading Fintechs, Financial Institutions, Challenger Banks, Merchants, Scale-Ups and StartUps, Investors, Accelerators and Media to The ExceL, London.
FinTech Connect
Each year we welcome visionaries from the UK, Europe and beyond all looking to innovate within the market, expand their footprint and drive businesses forward. The event brings all this under one roof, over two insight-packed days, sparking ideas, forging partnerships and accelerating change.
Tackling the hottest topics and biggest challenges in the fintech market. Including: embedded finance, Web3, cross-border payments, investment, scaling, Gen AI, crypto, regulation, digital innovation and customer experience (CX).
Our mission is to connect the global thought leaders across the FinTech ecosystem in an event like no other. Set yourself up for a strong 2025 by signing up for the UK’s only full FinTech ecosystem event and join 2,000+ fintech leaders in London.
Insights from FinTech’s biggest names
We’ll be asking the big questions… What AI elements do financial institutions need to follow? Build, buy or partner? What opportunity works best in the modern ecosystem? How are banks advancing their digital transformations in 2024? Who owns the CX?
Gain insights on these topics and more from some of the biggest names in financial services. Speakers include Victoria Cleland, Executive Director – Payments, Bank of England; Rory Tanner, Head of UK Government Affairs at Revolut and Nick Kerrigan, Managing Director, Swift. Thought leaders will also be taking to the stage from HSBC, DZ Bank, Lloyds Banking Group, BT and a host of other leading institutions.
Keep up to date with the latest speakers, discussions and more. Download the full agenda here.
Money20/20, operates the world’s leading fintech events in Europe, Asia and USA and is “the place where money does business”….
SHARE THIS STORY
Money20/20, operates the world’s leading fintech events in Europe, Asia and USA and is “the place where money does business”. Money20/20 USA has unveiled seven startups poised to transform the financial sector. The selected startups are Brightwave, Casap, Eisen, Footprint, NALA, Ntropy, and Zumma. They were revealed during the Startup Media Session on October 29th in Las Vegas. The Startup Media Session was designed as part of the event’s goal to support startups at the intersection of finance and business.
“Money20/20 USA is focused on what drives the conversations most relevant to the FinTech industry. From economic and regulatory uncertainty to the future of payments and the impact AI will have on money moving forward. We are proud to highlight the work these startups are doing to move this industry forward.”
Scarlett Sieber, Chief Strategy and Growth Officer at Money20/20
Brightwave
Brightwave is the leading AI platform for financial services. It delivers accurate and insightful financial research enabling finance professionals to make better decisions faster. Its purpose-built AI systems synthesize insights across thousands of pages of primary sources. It can automate the most tedious parts of investing workflows and help users spot opportunities others have missed.
“Being named one of the Top 7 Startups at Money20/20 is a strong acknowledgment of the strides we’ve made in transforming how investment research is done. We’re also excited to announce our $15 million Series A funding at the world’s premier show for financial innovation. At Brightwave, we’re tackling one of the hardest problems in finance. We’re making sense of vast amounts of data to uncover deeper insights and relationships that others miss,” said Mike Conover, Founder and CEO at Brightwave.
Casap
Casap is an AI-powered disputes automation and fraud prevention platform. With built-in regulatory expertise and network integrations, Casap’s intelligent automation identifies fraudulent claims early. It delivers fast, frictionless dispute and chargeback resolution at a fraction of today’s cost.
“Money20/20 was the first conference I attended after starting Casap last year and it played a pivotal role in validating our vision. The connections, conversations, and insights I gained were invaluable. Exactly a year later, we’re back and launching out of stealth with live customers. We’re addressing some of the most pressing challenges in scaling payments. We’re starting with automating chargebacks and combating first-party fraud. We’re deeply grateful to Money20/20 for this opportunity to reach so many in the industry and help drive meaningful change in how payments are operated at scale,” said Saisi Peter, Co-founder of Casap.
Eisen
Eisen is the first escheatment automation solution that proactively manages the offboarding of dormant accounts, stale checks, wind-downs, and more. Financial institutions rely on Eisen to simplify the complex landscape of regulatory outreach, disbursement, and escheatment requirements. It ensures compliance while reducing operational risk.
“Money20/20 has been a cornerstone for Eisen since 2021, where the very idea for our company first sparked in the halls of the Venetian. It all started with conversations about the hardest challenges in FinTech. Each year, it’s helped us refine our vision and better serve our customers. For us, Money20/20 isn’t just about growth — it’s where Eisen began,” said Allen Osgood, CEO of Eisen.
Footprint
Footprint is a Series A identity company that has raised $20M from funds such as QED and Index Ventures. The company provides a single SDK that automates onboarding – KYC/KYB, fraud, security, and authentication – into an easy-to-integrate solution. Footprint works with leading companies across the Banking, Auto, and Real Estate sectors. Its technology portabalises identity, creating a centralised database of de-duplicated authentic identities.
“Money20/20 is at the vanguard of innovation. We’ve tried to be different at Footprint. Whether that be through our recent fraud indemnification program or our approach to labeling good actors. Some may think these are crazy ideas. But it is great to see Money20/20 continue to be where crazy can get a spotlight. That is how I would like to think true innovation happens,” said Eli Wachs, Co-founder and CEO of Footprint.
NALA
NALA is a global cross-border payments fintech company based in the US doing cross-border payments to emerging markets like Africa and Asia. It has two products, a consumer FinTech product enabling migrants to send money home and an infrastructure business called Rafiki, building payment rails for Africa. NALA recently became profitable and raised a $40m series A after achieving 10x revenue growth in 12 months.
“At NALA, we are on a mission to build payments for the next billion. Emerging markets are often overlooked but shouldn’t be underestimated as these regions have seen the fastest economic growth in the world. We have big ambitions for what we would like to achieve and have exciting plans in the pipeline in the coming years,“ said Benjamin Fernandes, Founder and CEO of NALA.
Ntropy
Ntropy is on a mission to organise the world’s financial data. 80% of the world’s financial data is unstructured and locked in transactions, documents, PDFs, and images. This means it is under-leveraged and cannot be used by models at scale. Ntropy was founded to solve this problem for any type of financial data, in any language, any geography, powering humans and more recently agents and agentic workflows in finance.
“Ntropy is processing hundreds of millions of transactions and documents weekly with over 98% accuracy, in under 100ms, 1000x faster, and cheaper than any other provider on the market. You can access Ntropy via our API-s directly, and more recently via NVIDIA NIM-s. This collaboration enables flexibility in deployment and allows our customers to scale immediately. This year’s Money20/20 has been about demonstrating the real value of GenAI and we have been very fortunate to have this exposure together with our partners at NVIDIA, Oracle, and AWS, who are accelerating Ntropy’s mission,” said Naré Vardanyan, Co-founder and CEO of Ntropy.
Zumma
Zumma is a financial copilot that automates and simplifies financial processes for Latin American businesses by leveraging existing tools they already use such as WhatsApp to save them time and money. The company is starting with automating expense management and expense invoicing processes, saving their customers more than $4,000 per employee per year in tax deductions.
“Being part of Money20/20’s Startup Media Session helps us spread the word about our product to the fintech community. The Money20/20 team has been key in our growth by connecting us to key players in the industry,” said Daniela Lascurain, COO and Co-founder of Zumma.
Launched by industry insiders in 2012, Money20/20 is the heartbeat of the global fintech ecosystem. Moreover, some of the most innovative, fast-moving ideas and companies have found their feet (and funding) on its show floor. From J.P. Morgan, Stripe, and Airwallex to HSBC, Deutsche Bank, and Checkout.com, Money20/20 is the place where money does business.
Sejal Mehta and Andrew Rodgers from Odgers Berndtson’s Global FinTech Centre of Excellence and Randy Bean, a Senior Advisor to Odgers Berndtson and industry author, explore the dynamics shaping leadership in the UK fintech sector
SHARE THIS STORY
The UK FinTech sector is undergoing a significant transformation, marked by maturation, consolidation, and a more selective investment landscape. Funding is increasingly funnelled towards profit-generating scale-ups, and away from newer entrants.
At the same time, the sector is shaped by a multi-generational workforce with varied perspectives. Meanwhile rapid advancements in AI foster apprehension and excitement. These converging factors make FinTech one of the most dynamic and competitive spaces to work in today. This presents both challenges and opportunities for its leaders.
From our perspective as global FinTech executive search and leadership advisors at Odgers Berndtson these shifts are reshaping the demands placed on leadership. They are also influencing what it takes to lead effectively in this fast-changing sector. Here, we explore the leadership trends that are emerging as a result.
Ethical FinTech leadership
Venture capital funding is now more selective and private equity investors are increasingly targeting fintechs with solid exposure. This is creating a difficult environment for new start-ups. Those attracting funding are typically cash-positive scale-ups.
Amidst these challenges, more FinTech firms are opting to list on the NASDAQ rather than the London Stock Exchange, as the UK navigates more stringent regulation. The need for payments licences, extensive reporting, and compliance demands weigh heavily on FinTech leaders.
In this landscape, we’re seeing leaders with experience in regulated financial services bring a valuable skillset. The ability to operate within defined regulatory frameworks while generating growth. FinTech boards are looking for leaders with high authenticity and who can make ethical decisions. And while balancing ambition and growth with the realities of working in a highly regulated space.
Founder replacements
We are in the midst of the FinTech sector’s maturation. Start-ups are transitioning into scale-ups, requiring different leadership competencies. For many, this requires the founder to step down or step into a board role and appoint a CEO who can take the business through its next stage of growth.
This requires leaders who are commercially driven, capable of shaping market strategies, and adept at understanding customer needs and product-market fit. Navigating risk and regulation becomes crucial, while the founder’s creative, opportunity-led approach typically no longer dominates the new operational and strategic demands.
Boards and investors are looking for CEOs with a broader skillset and deep regulatory expertise. These leaders must also be able to attract and retain the type of talent that can sustain growth and innovation, while maintaining the ‘DNA’ that made the business so attractive in the first place.
A multi-generational workforce
Intergenerational divides are becoming more pronounced for all businesses and noticeably in sectors like FinTech. Here, younger generations with fresh perspectives are working alongside older, more experienced professionals – often from traditional financial services backgrounds.
This diversity in age, experience, and approach can be a powerful asset, but only if integrated effectively. Typically, Gen Z and Millennials prioritise flexibility, technological integration and experimentation. Meanwhile, Boomers bring valuable expertise in regulatory environments and operational effectiveness, but may be more accustomed to traditional structures and leadership styles.
Increasingly, we see FinTech leaders attempt to bridge these divides by emphasising open communication, promoting mentorship opportunities, and encouraging cross-generational collaboration. With less funding and more regulation, FinTech leaders recognise the need to identify and capitalise on the strengths of a multigenerational workforce if they are to succeed.
Leadership team dynamics
As FinTech companies scale, leadership is no longer just about the capabilities of individual leaders but about the dynamics of the entire executive team. Successful scale-ups understand the importance of assembling a leadership team that brings a diverse mix of skills, and generational perspectives to the table.
We are starting to see FinTech companies think about leadership team dynamics as they scale up. Boards are looking for a blend of strategic, operational and ethical considerations. As well as how well team members work together. Do they solve problems cohesively? Are there any unresolved tensions or conflict? Are they aligned and equipped to collectively deliver on the leadership mandate?
Many leadership teams are not optimising their potential due to misalignment of strengths. For example, we recently worked with a FinTech creating an executive team profile to identify the leadership competencies needed to deliver their mandate. This exercise enabled the team to reallocate executive responsibilities for strategic initiatives based on the required strengths, regardless of traditional job roles.
Polarising views on Gen AI
Leading organisations are experiencing a transformational moment due to accelerated interest in AI and Generative AI. 89.6% are increasing their investments in AI, while 64.2% of companies have indicated that AI will be the most transformational technology in a generation. In response, organisations are hiring for the data and AI leadership roles required to prepare their companies for an AI future.
However, this integration of Gen AI has sparked both excitement and nervousness, particularly around issues of data protection and privacy. Generational differences are especially noticeable. Younger professionals are often less concerned about data privacy, while older generations remain cautious about the security implications.
This divergence in attitudes can create tension within the organisation, as leaders grapple with how best to leverage Gen AI while ensuring compliance with stringent data protection regulations. For some FinTechs, AI is seen as a specialised area requiring dedicated focus. Meanwhile, others believe AI represents a fundamental shift in how business can be conducted and AI strategy should be woven into the fabric of every leader’s responsibilities.
This divide in attitudes reflects the broader challenges we see FinTech companies face in incorporating AI. Leaders must now navigate the balance between embracing innovation and safeguarding sensitive information. They must also ensure AI is not seen as a siloed function. It must be an integral part of their commercial and strategic vision. Given the fundamental changes in the sector, the emphasis on leadership capabilities is changing for both the individual and executive team.
Finch Capital report shows UK FinTech sector dominant across Europe
SHARE THIS STORY
The latest annual State of European Fintech report by FinTech growth capital firm Finch Capital has been published. It shows the UK dominating Europe with 65% of deals in H1 2024. The UK is maintaining its dominance amid declining funding across the continent.
Highlights include:
Funding in UK FinTech increased 3% year-over-year to £2.3bn, highlighted by Monzo’s £500m deal.
UK sectors such as insurance set to gain from AI adoption, with 80% of actuaries using it for improved risk analysis.
FinTech sector beginning to see jobs market recover in Europe, up 10% YoY.
“The next wave of fintechs is shifting from unicorns to ‘half-a-corns,’ with £500m valuations becoming the new benchmark” Aman Ghei, Partner at Finch Capital
The UK has increased its dominant role in Europe’s FinTech sector. It now accounts for two thirds of the total volume of deals reached across the continent in the first half of this year. According to a new annual report analysing the sector, with investment and M&A anticipated to grow this year and into 2025.
The annual State of European Fintech 2024 report found the UK is strengthening its position at the forefront of the European FinTech sector, despite an overall decline in funding across the continent.
The report highlights the ongoing challenges faced by the sector. It notes that higher interest rates, a focus on cost efficiency and increased scrutiny on the sustainability of business models have driven the UK to account for around 65% of fintech deals in Europe.
Funding in the UK FinTech sector rose 3% YoY to £2.2bn compared with £1.9bn in H1 of last year. The largest deal done in Europe in H1 was UK’s Monzo, which raised £500m in equity.
The European FinTech Picture
Overall, the 9th edition of the annual report, authored and compiled by leading fintech growth capital firm Finch Capital, found that although it remains a challenging environment for European FinTechs, there are clear signs of brighter prospects ahead.
While the UK leads the way, the Netherlands showed resilience, with investment volumes holding steady. Meanwhile, Ireland, Germany, and France all saw major government-backed initiatives aimed at fostering growth through 2025. Signalling strong long-term commitment to the local technology ecosystems.
Despite a notable contraction in funding across Europe, some key sub-sectors helped by higher interest levels, such as challenger banks like Revolut and Monzo, are beginning to show profitable growth.
Higher Rates and Boosted Profits
The report revealed that total capital invested in European fintechs in the first half of 2024 fell by 25% YoY, from £3.2 billion in H1 2023 to £2.4 billion in H1 2024.
However, profitability in sub-sectors like banking is driving larger funding rounds. The top challenger banks are generating close to £600m in profit in 2024 compared to a £125m loss in 2023.
As these banks emerge as success stories, the UK has become a hub for profitable growth, while other European nations work to adapt, the report found.
Mid-Market Fintech M&A Thrives
The report also highlighted the increasing activity in the mid-market M&A space across Europe. Particularly in the UK, which is benefiting from consolidation in the sector.
Funding rounds for fintech unicorns have slowed, the findings show, with investors prioritising companies with solid financial fundamentals and avoiding overly ambitious valuations based on hyper growth and unproven profitability.
European exits under £500 million now account for 32% of global M&A activity, although the market remains 2-3x smaller than the US for larger deals, according to the report.
AI Creating Efficiency
The report also found that, as a leader in fintech innovation, the UK is expected to benefit significantly from the adoption of AI technologies in the coming years, particularly in the insurance sector.
According to research, 4 out of 5 actuaries are now using AI to improve risk analysis and pricing models and 65% of executives say they will invest more than $10 million in AI in the next 3 years, making the industry more efficient.
Commenting on the findings, Aman Ghei, Partner at Finch Capital, said:
“The challenges that fintech faced in 2023 were necessary for the sector to mature and become more sustainable. While funding may be down overall, and unicorn chasing has slowed, there is plenty of opportunity for companies that are capital efficient and have a clear path to profit. With AI transforming the industry and significant dry powder still available, the next 12-18 months will mark a turning point for fintech in Europe. The next wave of fintech success stories will likely be built on sound financials rather than rapid revenue growth alone.”
Fairmarkit has revealed a partnership with ServiceNow and unveiled an automated quoting integration in a bid to scale efficiency.
SHARE THIS STORY
Fairmarkit has announced a new partnership and integration with ServiceNow to boost productivity for customers.
The company, which is a leading autonomous sourcing solution set on transforming the procurement of goods and services, has unveiled an automated quoting integration with the ServiceNow platform to drive efficiency.
Scaling efficiency
It is anticipated that the move will help enterprise procurement increase spend under management, source goods and services efficiently as well as operationalise DEI and ESG initiatives through an automated quoting process.
With Fairmarkit’s automation, AI and GenAI capabilities embedded within ServiceNow’s Source-to-Pay Operations solution, end users can automatically create, send and award quotations from within the ServiceNow interface which streamlines processes and decreases turnaround time for competitive quoting.
Buyers maintain the same level of user experience and functionality they expect from Fairmarkit sourcing including reduced cycle time, greater visibility into spend, higher savings and improved compliance and diversity maintenance from within the ServiceNow interface.
Initiated via a ServiceNow sourcing request, requests for quotes (RFQs) are automatically sent to suppliers and bids are collected and presented to the user for an award decision within ServiceNow. Once an award is made, a purchase requisition is created and the customer’s desired ServiceNow workflow is continued.
Revolutionising the way forward
Kevin Frechette, CEO of Fairmarkit, commented: “Fairmarkit’s integration with ServiceNow furthers our commitment to revolutionising the way all organisations buy and sell. We are fired up to work collaboratively with joint customers to ensure the most user friendly and efficient purchasing process possible.”
Kirsten Loegering, VP, Product Management – Finance & Supply Chain Workflows at ServiceNow, added: “From enterprise end users to seasoned procurement professionals, automated quoting with Fairmarkit will simplify the intake-to-award process, while also increasing opportunities for costs savings and efficiency gains. Establishing this partnership with the market leading sourcing solution opens the door for enterprises to bring more spend under management, enables end users to competitively quote with little effort, and paves the way for more value and less manual work.”
