A revolutionary trend has emerged and revolutionised the banking sector. Neobanking has changed market demand and become a consumer favourite.

Neobanks, or digital banks, offer banking services without physical presence. Unlike traditional banks, which require customers to access services on-site, neobanks can process all services online.

These solutions address the challenges of extensive physical infrastructure and aim to offer more user-centric services. Neobanking offers 24/7 operational access, lower fees, higher interest rates, enhanced customer service, innovative features, and more.

Current Trends in Neobanking

One of the many advantages is seamless digital wallet experiences. Customers can use international payments with competitive exchange rates and lower fees than traditional banks. Another advantage of neobank services is instant loans. This feature makes credit more accessible, including to those traditionally underserved.

Cryptocurrencies and blockchain adoption are growing in neobanking. Digital banks integrate blockchain for secure transactions and smart contracts. Cryptocurrencies like Bitcoin and Ethereum enable global transactions without intermediaries. As regulators adapt, neobanking harnesses blockchain’s potential for decentralised finance (DeFi) and offers access to lending, staking, and yield farming.

Technological Advancements

Neobanks apply the latest technological developments to enhance their services, utilising advancements like Artificial Intelligence (AI) to create personalised systems. Through machine learning, neobanks leverage algorithms for credit scoring, risk assessment, and fraud detection, improving their decision-making processes.

These technologies also strengthen customer service through chatbots, enhance risk assessment and credit scoring, and provide personalised financial advice. Furthermore, AI-driven insights enable neobanks to offer more relevant products and services, boosting customer satisfaction and loyalty.

Market Dynamics

The neobanking market is expected to grow at a CAGR of 35.8 percent during 2023-2030 due to increasing financial digitalisation, as predicted by UnivDatos. The neobanking market is expected to grow at a CAGR of 35.8 percent during 2023-2030 due to increasing financial digitalisation, as predicted by UnivDatos.

The growth can be attributed to the convenience neo-banks offer, such as 24/7 access to services through mobile apps, allowing customers to manage their finances anytime, anywhere. Neobanks have lower operating costs, due to the lack of physical branches, also contribute to their appeal.

Furthermore, supportive government regulations and investor confidence are crucial to this growth. Governments have introduced regulatory sandboxes to foster fintech innovation, encouraging entrepreneurs and investors to enter the market. The success of companies like Stripe, Chime, and Revolut highlights the potential of neobanks to meet the demand for efficient and cost-effective financial solutions.

The market is characterised by dynamic and rapidly evolving trends driven by technological advancements. For instance, some neobanks are exploring blockchain technology for secure transactions and offering cryptocurrency services. This technology caters to the growing interest in digital assets.

Future Directions

The future of neobanking is poised for transformative growth. Neobanks will increasingly target international markets, adapting services to local regulations and consumer preferences. Moreover, this expansion is set to broaden financial inclusion and capture diverse customer bases.

Machine learning algorithms optimise product recommendations and credit assessments. This technology will also grow the adoption of advanced security measures such as biometric authentication, multi-factor authentication (MFA), and real-time fraud detection systems.

Partnerships and ecosystem expansion will become key to sustained neobanking. Collaborations with fintechs, e-commerce platforms, and traditional banks will broaden offerings. Additionally, this ecosystem integration will offer customers access to various financial and non-financial services.

Conclusion

Neobanking is a disruptive force in the financial industry. It enhances financial management by providing a seamless system. Customers can quickly meet their various needs within reach, from transactions in diverse payments to cryptocurrencies and blockchain. These banks utilise the latest technology to provide data-driven services and products to ensure customer satisfaction.

The market is rapidly evolving, driven by technological advancements and changing consumer preferences. Therefore, as neobanks continue to innovate and adapt, they make financial services more inclusive and accessible.

The financial services industry is experiencing a seismic organisational shift. Increasingly, growth is moving away from traditional brick and mortar banking and towards digital-first banking experiences. Neobanks, financial institutions that operate entirely online and forego physical branches, are at the forefront of this shift.

Catering to a tech-savvy generation, these institutions prioritise convenience and user-friendliness. They focus on providing innovative features, often powered by the latest technological advancements. 

How Neobanks work

Neobanks are financial technology companies that provide banking services entirely through mobile apps and websites. 

They prioritise a user-friendly experience with features like real-time transaction alerts, budgeting and investment tools, and faster account opening.  Neobanks may also offer access to a wider range of trading markets, including cryptocurrencies and stock exchanges.

Their cost-effective model is a key driver of their growth. Consumers benefit from lower or nonexistent monthly fees on core banking services and potentially faster loan approvals with lower interest rates, all managed through user-friendly mobile apps. These factors are fueling the significant growth of neobanks within the financial market.

Current State of Neobanks

Over the past decade, neobanks have carved a significant niche in the financial services industry. Their growth shows no signs of slowing down.

Statista predicts a user base of 376.9 million globally by 2027. This represents a remarkable twenty-fold increase from the 18.95 million users reported in 2017. While the full impact on traditional banking remains to be seen, these trends highlight a shift in the financial services sector.

Successful neobanks typically offer low or no fees on essential banking services like account maintenance, deposits, and withdrawals. They often stand out with faster loan approvals and funding compared to traditional banks, along with competitive interest rates. Additionally, these digital banking features are conveniently accessible through user-friendly mobile apps.

Future Trends

The outlook for neobanking is promising, driven largely by its core strengths – a fully digital experience and streamlined services. Neobanks empower customers to manage their finances entirely online and eliminate the need for physical branches. 

While traditional banks have embraced digitalisation to an extent, neobanks offer a more comprehensive online-only solution that attracts a growing customer base.

Several factors are fueling this growth. The massive adoption of smartphones has created a mobile-first generation comfortable with managing finances through apps. Moreover, collaborations between traditional banks and fintech companies are blurring the lines between the two sectors, potentially leading to a more dynamic and competitive banking environment.

Opportunities for Growth

Neobanks are poised to disrupt the financial services industry with their innovative technology and focus on customer-centricity.  These new financial institutions offer an attractive alternative to traditional banks. However, success in this competitive environment requires a smart strategy.

For neobanks to gain traction, it’s important for them to maintain strong customer acquisition and retention plans. Offering appealing account opening incentives and rewarding loyalty programs can encourage customers to switch or make neobanks their main financial partner.

Ultimately, neobanks that prioritise security, transparency, and excellent customer service while providing innovative digital banking features are best positioned for long-term success in the neobanking industry.

Challenges Ahead

Despite their emergence, neobanks face several challenges that could hinder their future growth. Cybersecurity remains a top concern, as the financial sector is a prime target for cyberattacks due to the sensitive information it handles. Data breaches can have severe consequences for both neobanks and their customers.

Building brand recognition is also a hurdle for new neobanks. Many consumers are unfamiliar with these digital banking options, therefore it’s hard for new players to establish themselves in a crowded market.

Additionally, relying too heavily on third-party partnerships can introduce risks. Conflicts of interest and less control over the customer experience can arise. This lack of control further hinders brand recognition efforts. 

Conclusion

Neobanks are no longer a futuristic concept, but a defining feature of the present financial landscape. This is evident in two key trends. First, mobile apps are becoming increasingly sophisticated. Second, traditional banks are witnessing a global decline in branch networks as they shift focus to online services.

Looking forward, the future of neobanks appears promising. Grand View Research predicts a compound annual growth rate (CAGR) of 47.7 percent for the neobanking industry between 2021 and 2028. 

However, a key obstacle to wider adoption lies in the varying levels of technological comfort among different age groups. While younger demographics readily embrace mobile applications, older generations may require more time to adapt.

The financial services industry is witnessing a shift towards digital-first solutions. Advancements in technology and infrastructure have fuelled the rise of neobanking. It offers convenient, cashless transactions through digital banking features.

From just 12 neobanks operating globally in 2015, the number has skyrocketed to 300 as of 2023. Juniper Research expects neobank users to reach 850 million by 2030.

Introduction to Neobanking

Neobanks are digital-only banks. They rely on mobile apps and web interfaces to deliver their services. Customers access and manage their accounts, conduct transactions, and receive support from their devices. This approach allows neobanks to offer lower fees and greater convenience compared to traditional banks. There are ten key features differentiating successful neobanks.

Feature 1: User-Friendly Interface

Neobanks prioritise user-friendly and intuitive interfaces within their core platform—the mobile app. The app lets customers conduct all essential banking functions directly from their smartphones.

Neobanks eliminate traditionally time-consuming processes. Account openings are conducted entirely digitally. They also offer near-instant identity verification, funding, and activation of debit cards and accounts.

Feature 2: Personalised Services

Neobanks leverage artificial intelligence (AI) and machine learning (ML). This data-driven approach helps them understand their customers better. They analyse spending habits and financial behaviours to provide personalised financial advice. This empowers customers to make informed decisions about their money.

Neobanks also use customer data to create targeted marketing campaigns. These campaigns align with individual interests and financial goals. Neobanks’ real-time, personalised approach enhances customer satisfaction and strengthens customer retention and loyalty.

Feature 3: Robust Security Measures

Security is essential for neobanks, as they handle sensitive customer data and countless transactions. Neobanks embrace advanced technologies like AI-powered fraud detection and blockchain encryption. Multi-factor authentication (MFA), encryption protocols, and biometric identification form the first line of defence against cyberattacks.

By prioritising robust security, neobanks can offer the innovative digital banking features customers expect from financial technology. This also ensures they stay ahead of constantly evolving threats and vulnerabilities in the digital banking sector.

Feature 4: Innovative Products

Traditionally, launching new banking features took years. Now, with ML models analysing large amounts of customer data, neobank teams can develop and launch new digital banking features in just weeks. Moreover, this allows them to stay ahead of market trends and meet customer demands quickly.

Feature 5: Seamless integration with other services

According to PYMNTS, consumers are increasingly interested in super apps, with nearly 70 percent wanting a one-stop platform for managing digital finances. This demand pushes banks to embrace open banking.

Neobanks can collaborate more effectively by sharing their APIs with financial technology companies, digital payment providers, and other platforms. Open APIs grant access to a wider customer base, fostering partnerships between banks and e-commerce firms. This integration allows them to meet consumer demand for a more comprehensive digital banking experience.

Feature 6: Low Fees

One key advantage of neobanks over traditional institutions is their cost structure. Without the burden of physical branches, neobanks benefit from lower overhead expenses. This translates to a competitive edge in terms of fees and rates.

Neobanks can charge zero fees for services that typically incur charges at traditional banks. Additionally, they can also provide more attractive interest rates on savings accounts. These factors can be appealing to cost-conscious consumers.

Feature 7: 24/7 Customer Service

The use of AI and chatbots helps neobanks deliver 24/7 customer support. Customers do not have to wait on hold or schedule branch appointments. Instead, they can receive prompt answers to inquiries or resolve issues at any time.

Feature 8: Hassle-Free Account Onboarding

Neobanks are known for their swift account opening experiences. This is achieved through leveraging advanced technology. Intuitive mobile apps and web platforms let customers open accounts remotely within minutes. Also, technologies like AI-powered identity verification and digital document submission expedite the onboarding process.

Feature 9: Automated Saving Feature

One of the unique features offered by many neobanks is automated savings functionality. This functionality allows customers to set up automatic transfers from their checking accounts to their savings accounts. Additionally, these transfers can be triggered by various events, such as on payday or when a certain balance is reached in the checking account.

Feature 10: Cryptocurrency Services Integration

To expand their offerings and cater to a growing interest in digital assets, some neobanks are integrating cryptocurrency services into their platforms. Also, customers can manage their cryptocurrency holdings directly within their neobanking app and simplify the process of buying, selling, and sending these digital assets.

Case Studies

A successful example of neobanks is Revolut. The bank that allows users to buy, sell, and transfer cryptocurrency directly within their app. Revolut also removes any hidden fees associated with traditional cryptocurrency exchanges.

Conclusion

Neobanks’ core strength lies in its focus on flexibility and user convenience. Furthermore, designed specifically for the digital age, they prioritise a seamless user experience. Their focus on mobile-first design and intuitive interfaces makes banking easier and more convenient. This approach allows neobanks to offer a wider range of digital banking features compared to traditional banks’ online platforms.

Neobanks, the digital-first financial institutions operating without physical branches, have emerged as a potent force in the financial services industry. Leveraging cutting-edge banking technology and a laser focus on customer experience, they are challenging traditional banks’ dominance.

Neobanks operate entirely online, offering a suite of financial services—from current accounts and debit cards to money transfers and budgeting tools—all seamlessly integrated through user-friendly mobile apps. Their core value proposition lies in:

• Convenience: With their 24/7 access to banking services, they eliminate the need for physical branch visits.
• Lower Fees: Decreased overhead charges for maintaining accounts and conducting transactions.
• Seamless User Experience: Intuitive mobile apps prioritise user experience with streamlined account management and personalised financial tools.
• Financial Inclusion: Neobanks can foster financial inclusion by offering services to those with limited access to traditional banking.

Neobanking benefits

Compared to traditional banks, neobanks excel in user experience and fees. Neobanks offers quick and paperless online applications and a mobile-first approach, allowing customers to access services quickly anytime, anywhere. Their services incur lower fees, with transparent pricing structures.

Consumers, particularly the tech-savvy generation, are increasingly drawn to neobanks due to the accessibility and convenience they bring to the table. The ability to manage finances anytime, anywhere resonates with nowadays on-the-go lifestyles. They are also cost-efficient, offering lower charges that result in direct savings for consumers.

Neobanking in numbers

In 2020, the global neobank market was valued at US$ 18.6 billion, according to a report by Mordor Intelligence. It is expected to record US$ 333.4 billion in 2026. This figure represents a CAGR of 50.6 percent. With a user penetration of 3.89 percent in 2024, the average transaction value per user is US$21,110 in 2024, according to Statista. In 2028, it is predicted that there will be 386.30 million neobank users worldwide.

Some of the biggest neobanking names include Chime. Serving 14.5 million users in 2022, around nine million relied on Chime as their primary bank., as reported by Forbes. In 2024, the number of users grew to 22 million, more than that of SoFi, Dave, MoneyLion, Varo Bank, and Current combined, also as reported by Forbes.

The aforementioned names are not small players either. Varo, for example, managed over 7 million accounts in 2023. Likewise, SoFi recorded 8.1 million users using its services in the first quarter of 2024, a 2.5 million, or 44 percent, increase from 2023’s last quarter.

Another big player is Revolut. The neobank had 40 million users per March 2024, a massive increase from 1.5 million customers in February 2018. It ticked the 30 million mark in 2023.

Impact on Traditional Banks

The rise of neobanks has forced traditional banks to re-evaluate their strategies. Many banks have undergone a digital transformation, investing in mobile banking platforms and improving user experience to compete with neobanks’ digital agility. Traditional banks are also securing partnerships and acquiring neobanks to absorb expertise and expand service offerings.

Future Outlook

The future of financial services may see a more collaborative landscape between neobanks and traditional banks. Neobanks may find value in partnering with established institutions for broader reach and access to a wider range of financial products. Conversely, traditional banks may leverage neobanks’ technological expertise and customer focus to enhance their offerings.

Neobanking emerged around 2017 as a new model in banking, offering fully online services without physical offices and branches. It has rapidly evolved, attracting a growing customer base with its convenience and accessibility. As we enter a new banking era, several predictions will shape the future of neobanking.

1. AI-powered Services

Artificial intelligence (AI) is set to transform neobanking. Financial institutions are increasingly using AI to enhance their services. AI-driven features, such as personalised financial advice, automated customer support, and advanced fraud detection, will become standard offerings. These technologies will enable neobanks to provide more accurate risk assessments and deeper insights, allowing human operators to focus on strategic improvements.

2. Integration with Existing Tech

Integrating emerging technologies such as blockchain, Internet of Things (IoT), and 5G also opens new possibilities for neobanks. These technologies can enhance transaction security, provide real-time data insights, and enable more efficient banking operations, further driving the evolution of neobanking.

3. Expansion of Neobanking Services

Neobanks should diversify their service offerings to meet the evolving needs of their customers. Beyond traditional banking services, we can expect innovations in areas such as personal finance management, investment advisory, and integrated payment solutions. These expanded services will position neobanks as comprehensive financial hubs that fulfil various financial needs.

4. Focus on Cybersecurity in Neobanking

As neobanks operate entirely online, cybersecurity becomes increasingly important. Protecting customer data from cyber threats is critical to maintaining trust. They should anticipate a significant investment in advanced cybersecurity measures, including encryption, multi-factor authentication, and continuous monitoring. They must ensure strong security protocols to prevent data breaches and protect their reputation.

5. Strategic Partnerships

To remain competitive, neobanks will likely form strategic partnerships with traditional banks. These collaborations are a win-win: neobanks gain access to established infrastructure and a broader customer base, while traditional banks benefit from cutting-edge technology. Ultimately, such partnerships will enhance customer experiences by combining the strengths of both banking models.

6. Regulatory Adaptation

The shift in the landscape requires regulatory frameworks to adapt. Governments and regulatory bodies will be crucial in ensuring fair competition and consumer protection in this evolving environment. We can expect new regulations that address the unique challenges posed by digital banking, promoting innovation while safeguarding financial stability.

7. Enhanced Customer Experience

The future of neobanks hinges on their ability to deliver a seamless digital experience and bridge the gap in customer service. Building trust and replicating the human touch, strengths often associated with traditional banks, will be crucial in converting users into primary customers. The shift in focus will be vital for driving long-term profitability.

8. Banking-as-a-Service (Baas)

Beyond their core offerings, neobanks may disrupt the financial landscape further through Banking-as-a-Service (BaaS). Using their expertise and technology, they can empower other businesses to offer embedded financial services, creating a win-win situation for both parties.

9. Green Banking Initiatives

Sustainability will become a priority for neobanks. We expect to see an increase in green banking initiatives, such as offering eco-friendly financial products and investing in sustainable projects. They can leverage their digital platforms to promote environmentally responsible banking practices.

10. Global Expansion

Neobanks will expand their reach globally, entering new markets and catering to an international customer base. The expansion will be driven by the increasing demand for digital banking services and the universal appeal of innovative financial solutions.

A neobanking future

The future of neobanking is bright, with a dynamic and evolving landscape supported by AI, advanced security, and broader financial product offerings. As the model matures, the most successful players will likely be those who can adapt to changing economic conditions, solidifying their position as the industry leader.

The constant evolution of neobanking is exciting for both consumers and businesses. It promises a continuous wave of innovative financial products and services.

Introduction to Neobanking Trends

Neobanking refers to financial institutions that operate completely online. A neobank works digitally and has no physical branch offices. The entire transaction process — from registration to the final transfer — is completed within an app or online platform.

At first, neobanks were considered a threat to the banking industry. The term ‘challenger banks’ was used broadly to suggest they were there to subvert the status quo.

In reality, it is hard for traditional businesses and institutions to innovate. Meanwhile, neobanks created laboratories for banking innovations. The basic services provided through neobanking do not greatly differ from those offered by normal banks. They include: the ability to create savings and deposit accounts; money transfer and payment services; and financial planning services.

Neobanking Trends in 2024

Neobanking is about providing a fully digital and maximally convenient customer experience of banking. Its greatest innovations all do that and 2024 predictions for neobanking trends all push further into that field of convenience:

1. Enhanced Mobile Banking Features

Mobile banking features are increasing in 2024 and will continue to do so – growing in number as more features launch, and growing in presence as successful features proliferate.

Neobanking services are very practical, allowing consumers to make transactions using only their mobile phones, anytime, anywhere. It is digital banking as an incubator of financial technology.

New neobanking features also offer a more personalised digital banking experience. Consumers can choose the colour of their digital debit card, choose the material and design of a physical card (if they want one), and create and add custom spending categories, which they can sort transactions into manually and set up to file them automatically according to their preferences.

Customers can also add their images to their savings accounts, which is a feature that does not necessarily have a financial service tied to it, but deepens the consumer relationship with the neobank. That helps with customer retention and business continuity and is a marked departure from traditional banking, which struggles to make those personal ties with their customers.

If you build the service around the customer, it makes sense to give them more than just the service. Especially in a mobile-first world where they will have hundreds of interactions with the neobank in just a day.

2. AI Integration

Artificial Intelligence has a growing role in neobanking as it does acrossl financial services and industries generally,

AI and machine learning technology will be integrated into neobanking personalisation features to provide more customised banking insights for customers. AI models can also analyse consumer spending patterns, allowing for the production of more personalised and efficient budgeting tools – all in the platform.

Ultimately, this helps power offerings of embedded financial services and opportunities for new revenue streams and happier customers.

3. Expansion into New Markets

Neobanking found its feet in markets where it was able to grow and mature into the exportable product it is today – especially in the UK.

The UK’s status as a finance hub and a large developed economy with high levels of digital maturity and global integration made it an ideal base for neobanking. It is not the only one, though, and there have been innovations all over the world, from Nigeria to the Netherlands and Indonesia, with neobanks finding ways to meet consumers where they are digitally native.

Neobanks are starting to leave their original territories and enter new markets. This means a more diverse customer base for these neobanks, and a more diverse range of neobanking services, serving a great range of niches, for consumers to choose from.

They are mostly entering via partnerships and collaborating with local regulators – both indicators of the sector’s maturity.

4. Crypto Integration

Cryptocurrencies are not a fad, and will be an integral part of neobanking trends in 2024.

Financial technology that supports crypto payment methods and investment portfolios will open up a new field to the benefits of neobanking. This is a consumer choice decision, but bringing cryptocurrencies into a new arena holds unknown possibilities in its own right.

This aligns with the digital banking principle that offers more diverse financial choices. This development does not mean that real money will be gone, just that consumers will have more financial portfolio and payment options. It also brings crypto to new consumers.

5. Environmental Sustainability

Neobanks lead the trend towards more environmentally sustainable banking practices.

Their ability to reach their customers so intimately means they get great traction with sustainable messaging in-app, and can activate customers with environmental and social initiatives – like donating a round-up from a transaction – by embedding those features in the existing consumer journey.

This shift is driven in part by consumer preferences. Younger generations prefer brands that focus on social responsibility and sustainability is now recognised as a major factor in purchasing decisions for many age groups.

Younger consumers want the businesses they use to align with their own values. For the environmentally-conscious crowd, digital banking is an important platform on which to cultivate trust.

6. Enhanced Biometric Security

Cybersecurity is ever-present and biometric authentication makes neobanks very secure.

Biometric security measures have made digital banking much more secure. Logging into an account by simply typing a password is already considered outdated.

Multi-layered security protocols for authentication are now proactive fraud prevention measures: so they include using fingerprint scanning, facial recognition, or recording videos to authenticate a user. The use of fingerprints and facial recognition tech lends itself to the seamless customer experience and customers easily authenticate every time they open their apps, however often they do it. 

7. Increased Cooperation and Competition

Increasing competition with conventional banks is now offering more chances to collaborate.

Competition drives innovations, and as traditional institutions fought to keep pace they were able to see what they could do and where they just could not match the agility of neobanks.

Partnerships between neobanks and traditional financial institutions is itself becoming a trend, as they combine to offer the best of the new with the best of the old. That, in turn, will create many opportunities for consumers to win out.

The new frontier of a changed world with neobanking

The banking world has changed. So has how we manage our finances. User personalisation, the integration of AI, and biometrics have all become commonplace thanks to neobanking. However, these innovations have had a huge impact.

Financial technology changes our lives every day, and neobanking trends will . These feature enhancements are not just neobanking trends – they represent significant changes in digital banking and the ongoing relationship between bank and consumer.

Big neobanks such as Chime, SoFi, and N26 are now well-established players among the financial services industry.

The growth of neobanking is massive, driven by demand for digitalisation in the industry. For instance, Monzo has over 8 million customers in the UK, while Revolut boasts more than 35 million users across Europe and the US. Nubank, based in Brazil, has over 70 million customers, making it one of the largest neobanks globally.

The market size of neobanks is projected to reach $836.11 billion in 2028 at a compound annual growth rate (CAGR) of 47.5 percent. Experts believe that the growth is supported by open banking initiatives, embedded finance, and diversification of offerings.

Service offerings

While traditional banks offer common financial products, neobanks often focus on niche markets. For example, traditional banking takes care of customers’ loans, mortgages, and investment. Meanwhile, neobanks tackle the need for budgeting tools, cross-border transfers, foreign currency exchanges, and other traditionally overlooked services.

In terms of accessibility, the extensive reach of traditional banks allows for both digital and physical services. ATMs and branch offices are available in physical locations for easy access.

However, some of their digital services may not be on par with neobank’s seamless services. Traditional banks like Bank of America, for example, have numerous branches and ATMs, but their mobile app ratings often fall short compared to neobanks like Chime or Varo.

Designed for digital natives, neobanks’ user experiences are fully online. While the lack of physical branches may be a drawback for those requiring complex assistance, their platforms are rich in features that make for a user-friendly experience.

Another significant difference lies in the cost and operational fee. Most traditional banks enforce higher fees and interest, partly driven by the costs associated with maintaining infrastructure. They also require customers to deposit minimum balances to open an account.

Neobanking revolution

Neobanks are typically less fussy about fees and requirements. As part of their promotion strategies, they often offer no-fee accounts with no minimum balance. The absence of physical branches also allows them to reduce costs and lower interest rates, which is attractive for SMEs and gig economy workers.

Under the pressure of the competition, more traditional banks are experimenting with digital technologies. However, their innovation pace can be slower due to inherited systems and regulatory issues.

JPMorgan Chase, for instance, has been investing in its digital platform, Chase Mobile, but the process is slower compared to the agile development cycles of neobanks like Starling Bank.

Compared to that, neobanks have more freedom in formulating their offerings. These banks often dabble in integrating technologies such as artificial intelligence, machine learning, and blockchain networks into their services. Neobanks like Oxygen and Upgrade provide personalised financial advice and credit-building tools with their AI tools.

Conclusion

While it seems like neobanks are winning in some aspects, many are lagging when it comes to profitability. Older, more established institutions have the edge in winning the hearts of customers at large. Neobanks like Monzo have struggled to turn a profit, whereas traditional banks continue to generate stable revenues.

According to American business intelligence company Morning Consult, 66 percent of users remain reliant on traditional banks, while only 47 percent trust neobanks. For neobanks to gain a competitive edge, they will need to capture a larger share of the market.

Still, the future is promising for both neobanks and traditional banks. As the demographic shifts, so do customer preferences towards different kinds of banking services. Staying competitive means reading into evolving market demands, such as the need for green and ethical financial products, and answering them.

Going forward, it will be important for banks to leverage emerging technologies such as LLMs and AI. Those who successfully adapt to these technological advancements will be able to offer products and services that the market needs.