Author

Dan Brightmore

Published

4 December 2025

Estimated Read time

10Mins

Chief Operating Officer Bhavna Saraf gives us the lowdown on the genesis of Quidkey and how it is leveraging APIs & AI to transform open banking networks into merchant-ready solutions driving higher conversion and borderless coverage with no-cost simple integration

Founded in early 2023, Quidkey has quickly established itself as a trusted provider of next-generation Account-to-account (A2A) payments. Also known as ‘Pay by bank’. Leveraging AI-powered bank prediction, instant settlement, and a streamlined user experience, Quidkey has created a bank-branded checkout system powered by Open Banking. It combines refunds, rewards, and real-time settlement bringing together cash flow, trust, and convenience for merchants. Its growth in the UK and EU is now being expanded to service Australia and the US corridors.

Chief Operating Officer Bhavna Saraf met CEO Rob Zeko and CTO Rabea Bader, Quidkey’s co-founders, at the end of her time with Santander. They were pitching Quidkey’s offering to top bank executives. Their vision was ambitious:

  • Democratising access to bank products amongst its customers through a single channel
  • Leveraging and monetising its API stack for payments
  • Providing value add services making open banking usable for businesses

“I remember thinking it wasn’t a standard FinTech pitch,” recalls Bhavna. “It was a real infrastructure story that was additive and complimentary to all ecommerce ecosystem players, merchants, banks, PSPs and consumers. When I began figuring the next steps in my career, Rob reached out. The discussion evolved into a collaboration – the timing was serendipitous.

Rob believes A2A payments are the future of commerce, and merchants deserve simpler, faster and fairer ways to get paid. “We’ve built a model designed to scale responsibly,” he notes. “Bhavna brings the structure and operational depth to help us do just that.”

Rabea is responsible for technology and product at Quidkey. With a seasoned background in technology, he has developed the core engine driving Quidkey’s diverse solutions. These include bank-prediction algorithm, refund automation, and multi-currency settlement, through simple API integrations.

“Our aim is to make the technology invisible,” Rabea explains. “If it feels effortless for merchants, it means we’ve done the hard work well.”

Together, Rob and Rabea laid the foundation. Bhavna’s arrival added the operational layer needed to take Quidkey global.

FinTech Strategy spoke with Bhavna to learn more about her journey. And how her experience is driving Quidkey’s progression across the payments landscape…

Bhavna Saraf

Tell us about your approach to leadership at Quidkey… How do you reflect on what has been achieved during your time with the organisation?

Learning has always meant leaning into the unknown. It’s not just about a strategy, but a mindset. Taking on new business lines, exploring unfamiliar customer segments, getting closer to technology, or stepping into entirely new organisations. It’s important to look outside your comfort zone, because that’s where you find growth. Each pivot builds experience equity. The instinct to link problems with solutions, to adapt with nuance, and to lead effectively no matter the context.

It’s the same mindset that underpins my approach to leadership. That it’s not just about hierarchy but influence. Creating an environment where people feel trusted, empowered, and part of something larger than themselves. It’s important to build a feel-good factor where collaboration replaces control and purpose drives performance. Such a philosophy can shape teams and inspire peers. It has helped me forge strong connections across clients, colleagues and ecosystems alike.

What drives and inspires you?

At the core of my journey is a relentless drive to deliver progress. Time is money. And… Impossible is nothing. Those words capture my pragmatism and optimism. Qualities that have guided me from scaling trade finance at Citi, to launching digital propositions at Lloyds, to leading payments innovation and strategy at Santander UK. Each chapter has broadened my perspective and sharpened my instinct for where financial infrastructure is headed next. At Quidkey, I get to bring all I’ve learned from building at Citi Ventures to leading across banks and apply it where innovation and impact truly meet on a day-to-day basis.

Could you share how your extensive experience with the dynamics of payments across your career (Citi, Lloyds, SWIFT, Santander etc) have honed your skills in the space? How is it enabling you to drive positive change in the market through your role at Quidkey?

Across leadership roles at Citi, Lloyds, Santander and HSBC, I built and scaled businesses that fuse technology, finance, and innovation. Taking ideas from zero to one or propelling growth to the next level. The focus has consistently been on unlocking near-term value while shaping future-ready roadmaps aligned with market trends, regulatory change, and evolving customer needs.

Alongside my day job, at Citi, I first experienced entrepreneurship, as the founder of an intra-bank start-up within Citi Ventures’ D10X program. We raised funding, assembled a team and developed algorithms to match clients across the bank’s global network. The project advanced to Seed 2 funding, earning recognition from Citi’s Global TTS CEO and the Head of Citi Ventures.

I caught the founder’s bug. That experience showed me the power of turning an idea into reality. It taught me to balance innovation, risk, and speed. And gave me a deep respect for what it takes to build something new.

Tell us about the genesis of Quidkey and its mission…

Quidkey was born from a simple idea, that merchants should be able to grow with confidence, scale sustainably, and offer customers a seamless payment experience, at home or abroad.

For too long, fragmented rails and card scheme costs have added friction to the payment ecosystem, especially hurting SMBs. Quidkey changes that. Our payment solution requires no change to the checkout experience yet simplifies payment routing, reconciliation, and settlement optimisation behind the scenes.

By cutting out unnecessary intermediaries and using Open Banking rails, Quidkey delivers faster, more transparent and cost-efficient payments, empowering merchants to grow and helping banks realise greater value from existing infrastructure.

This novel approach sets the foundation for what could evolve into a global clearing layer for digital commerce, removing friction, reducing cost, and reshaping the future of payments.

What industry challenges can Quidkey solve?

Payments today are still more complicated than they need to be. Merchants face high fees, chargebacks, and slow settlements, while banks and PSPs struggle to turn their Open Banking investments into meaningful value. The result is a fragmented system that creates friction for everyone.

Quidkey bridges that gap. By simplifying how money moves between banks, fintechs, and merchants, we make payments faster, cheaper and transparent. The outcome is better liquidity and smoother experiences for merchants, stronger customer relationships, and a real return on infrastructure for the banks that power it all.

What benefits are your clients experiencing from Quidkey’s approach to open banking?

Open banking adoption is accelerating fast. There are already more than 15 million UK consumers and small businesses taking advantage of open banking-powered services, generating two billion transactions per month and growing. We expect Open Banking payments to generate about 5x more in global revenue by 2030.

Quidkey is at the centre of this evolution, turning Open Banking into measurable value through intelligent settlements, stronger customer loyalty, and real returns on investment. We optimise payment rails for merchants, enhance efficiency for banks, and keep payments frictionless for consumers.

Why should UK businesses and consumers embrace open banking with Quidkey? How does Quidkey make the cross-border rails more usable so everyone can benefit?

With the rapid global expansion in consumer adoption of A2A payments, global A2A transaction volume is expected to increase by 209% in the next 5 years. From 60 billion in 2024 to over 185 billion by 2029. This growth is driven by cost efficiency, speed, convenience and enhanced security compared to traditional card payments. It is especially prevalent across key markets like Europe, where A2A is a leading online payment method in several countries.

Quidkey offers merchants the ability to seamlessly integrate this new technology and deploy it both domestically and for cross-border purposes, while simultaneously reducing transaction costs by up to 60-70% as compared to legacy payment models:

  • Consumers enjoy frictionless, bank-authenticated payments with protections
  • Merchants save on processing costs, increase conversions, and reduce fraud/chargebacks
  • Banks strengthen customer primacy and democratise access to their products at checkout.
API – Application Programming Interface. Software development tool. Business, modern technology, internet and networking concept.

How easy is it for merchants to deploy Quidkey?

Quidkey offers easy integrations via Shopify plug-in, WooCommerce, or iFrame with set up in minutes… No code and zero impact to existing payment options – just faster payments that generate capital to invest in growth.

With fair fees and no lock-ins, Quidkey’s daily settlement can cut costs and optimise cash flow with product bundles designed for growth. Additionally, Quidkey delivers an Apple Pay–style one-tap experience but over bank rails that reduce fraud and charge back risks.

Talk us through some of the big success stories for Quidkey that will provide a platform for future growth?

Our early priorities focused on go-to-market execution – getting the Quidkey solution in the hands of consumers to iterate and prove product-market fit. Quidkey is among the few companies approved to service Shopify checkout globally.

Additionally, we’ve announced a strategic partnership with Tryp.com to power next-generation ‘Pay by Bank’ travel payments. The collaboration is delivering instant settlement, loyalty rewards, and a frictionless A2A experience – achieving a 12% checkout take-up rate versus <1% for traditional Open Banking solutions. The early data shows strong consumer resonance, with room to grow through education and incentivisation. Quidkey’s tech is industry-agnostic – already extending to sectors like fashion, cosmetics, jewellery, and home goods. And we plan to expand next into globalised B2B payments.

What’s next? What forthcoming initiatives are you particularly excited about for 2025 and beyond…

“The transition from multinational banking to fintech is less of a leap and more of a return. In a bank, you have all the resources but with layers of bureaucracy; in a start-up, full permission but no resources. The goal is to combine both, the creativity of a start-up with the rigour of an institution.

Looking ahead, Quidkey’s focus is clear: scale globally, expand merchant adoption, deepen ecosystem partnerships, and build a sustainable, purpose-driven organisation.

Cross-border commerce remains one of the toughest challenges – yet also the biggest opportunity. Global payment flows reached $45 trillion in 2023 across B2B, e-commerce, and remittances, and are expected to hit $76 trillion by 2030. Still, businesses face high fees, slow settlements, and fragmented rails.

Quidkey is tackling this head-on by building a merchant-facing clearing layer that harmonises domestic and cross-border payments, making it as easy to sell abroad as it is at home.”

Tell us about some of the partnerships Quidkey has forged?

Quidkey recognised the geographical limitations in the A2A payments market presented a significant adoption barrier. It’s an increasingly globalised economy, with existing open-banking providers unable to provide full-service cross-border functionality. So, we’ve been hard at work developing a new payments paradigm with mutually beneficial partnerships to help us deliver on the full potential of globalised A2A payments. Now, with our initial solutions fully tested and our user experience optimised to provide seamless integration across channels, we are focusing on cross-border flows to build out the foundations that will underpin Quidkey as the next generation A2A global clearing house.

For example, our partnership with Transfermate enables cross-border A2A ecommerce, harnessing open banking technology to replace costly card rails with a faster, more efficient model of payments. TransferMate’s global network of payments, receivables, and local accounts will power Quidkey’s merchant offering, enabling instant or near-instant settlement in domestic markets and accelerated cross-border payments worldwide, with a waiting list of 100+ merchants in Australia selling into EU, UK and US.

“We believe execution doesn’t slow down innovation – it amplifies it. I want to make sure Quidkey scales with purpose – fast, but in control, ambitious, yet trusted.”

About Quidkey

Quidkey is a cross-border payments technology company enabling merchants to accept instant account-to-account payments across the UK, EU, and US. By operating alongside existing PSPs rather than replacing them, Quidkey gives merchants a seamless path to lower costs, faster settlement, and higher checkout conversion. Quidkey is simplifying today’s fragmented payment mix (cards/wallets), enabling tomorrow’s open banking corridors, and preparing for the future of tokenised money – capturing the $2.6tn and growing global e-commerce payments opportunity.

Find out more at quidkey.com

  • Artificial Intelligence in FinTech
  • Digital Payments
  • Neobanking

Author

Niamh Kingsley

Published

21 November 2025

Estimated Read time

6Mins

Niamh Kingsley, Founder & CEO of the the post-digital consultancy firm ace, on the Quantum future for financial services

Just last week, I sat across from a head of engineering at a major city-based bank and asked about their quantum preparedness. His response? “As far as I’m concerned, that’s science fiction.”

From my perspective, this view is definitely misguided. But more concerning, it’s also really prevalent. Despite some senior leaders dismissing quantum as a distant concern, their organisations are already exposed to quantum-enabled threats, and their competitors are quietly positioning for advantage.

Breakthroughs from the likes of IBM, Google, Rigetti, and Quantinuum show the ten-year timeline is a mirage. The quantum threat is not future tense. It is present and accelerating. In the race for computational advantage, the largest institutions are already in the lab. In the race for security, the threat actors are already in your network.

The time for planning is over, and the time for migration is now.

The Security Imperative: Your Data is Already at Risk

When we talk about the quantum threat, we’re primarily talking about Shor’s Algorithm. On a sufficiently large, fault-tolerant quantum computer (CRQC), Shor would break the public-key cryptography (RSA and most ECC) that underpins many secure protocols and systems, including virtually every secure digital communication and transaction globally.

But here is the critical point: the impact doesn’t start on the day a CRQC goes live; it began years ago the with ‘Harvest/Store-Now, Decrypt-Later (HNDL/SNDL)’ attack vector, where adversaries record encrypted traffic today to decrypt it once quantum capabilities arrive. (Symmetric cryptography like AES is affected differently by Grover’s algorithm, and it is generally mitigated by larger key sizes.)

Why ‘Harvest Now, Decrypt Later’ is the Real Crisis

Think about your most sensitive, high-value data:

  • KYC and client records: Confidential information that must remain private for decades.
  • Proprietary trading strategies: Models and algorithms that define your competitive edge.
  • Intellectual property and M&A communications: Data whose confidentiality window extends well beyond the projected arrival of a CRQC.

Sophisticated adversaries, often state-sponsored, are already harvesting vast quantities of this currently encrypted data. They are storing it, bit by bit, waiting for the eventual arrival of a cryptographically relevant quantum computer, which they will then use to decrypt later.

This means that data encrypted today will be vulnerable to breach tomorrow. The shelf-life of your confidential information directly dictates the urgency of your response. Any financial institution that relies on current public-key cryptography to protect data with a retention requirement of five years or more is already compromised in principle.

Post-Quantum Cryptography Migration: Why it’s Non-Negotiable

A wholesale migration to Post-Quantum Cryptography (PQC), algorithms resistant to quantum attack, is the only defence. This isn’t a simple software patch; it’s a foundational re-architecture of your digital trust layer.

  • What institutions should prioritise: Any data requiring confidentiality beyond a ten-year horizon is at risk. The UK’s National Cyber Security Centre and G7 frameworks explicitly call out finance to begin migration planning now, with several guides targeting 2035 completion for critical sectors.
  • Inventory everything: You cannot protect what you don’t know you have. Conduct a rigorous, firm-wide audit to map every single instance of public-key cryptography, from TLS certificates and VPNs to digital signatures, PKI, and key management systems.
  • Focus on the long-lived: Prioritise the migration of systems protecting data with the longest necessary confidentiality (the HNDL targets) and those that are hardest to change (e.g., embedded systems, legacy code, or critical, highly-available infrastructure).
  • Mandate the standards: Adopt the new, standardised PQC algorithms, such as CRYSTALS-Kyber (for key establishment) and CRYSTALS-Dilithium (for digital signatures), as decreed by global bodies like the US NIST.

Capturing Computational Advantage

But here’s what the industry isn’t telling you: whilst you’re busy securing your systems, there’s a competitive dividend waiting for institutions willing to explore quantum’s computational capabilities.

I’m not talking about vague promises of exponential speedups. I’m talking about targeted, measurable advantages in specific use cases where quantum algorithms demonstrably outperform classical approaches.

Monte Carlo simulations for derivative pricing, XVA calculations, and Value-at-Risk models are obvious starting points. Amplitude Estimation provides a quadratic speedup over classical Monte Carlo, achieving the same error tolerance with exponentially fewer samples. That means shorter calculation windows, faster intraday rehedging, and material energy savings. For path-dependent options or rare-event tail scenarios, quantum approaches offer better resolution of low-probability events without exploding compute budgets.

Portfolio optimisation, collateral allocation, and limit setting are fundamentally combinatorial optimisation problems. Quantum heuristics may deliver quality and latency benefits under complex constraints, including funding requirements, capital adequacy, central counterparty margin rules.

HSBC made headlines deploying quantum algorithms for foreign exchange pricing optimisation. That wasn’t a marketing exercise; it was a proof point that the technology has crossed from research into application.

But, and this matters, we don’t yet have large-scale, fault-tolerant quantum computers. IBM’s roadmap targets approximately 200 logical qubits by 2029. We’re not there yet. Which means the smart play is running parallel tracks: migrate to PQC now for security; experiment with quantum algorithms in targeted pilots to understand future advantage.

The pilot framework should be rigorous. Choose use cases where runtime and tail-risk scenarios dominate P&L. Establish measurement frameworks comparing quantum approaches against equal-error, equal-time, and equal-energy classical baselines. Report outcomes honestly. Build institutional knowledge whilst the hardware matures.

The Competitive Landscape: The Window is Closing

The quantum era is a global, systemic shift. It is a dual-sided challenge, an existential security risk and an unprecedented performance opportunity.

We are entering a phase of hyper-competition. The market is already separating into two distinct groups:

  • The value capturers: These are the institutions that have already established quantum governance, initiated PQC pilots, and embedded crypto-agility into their DNA. They will be secure against HNDL, will meet regulatory mandates like DORA, and, crucially, will be the first to operationalise quantum speed-ups in pricing, risk, and optimisation. They will gain an insurmountable performance edge.
  • The vulnerable and disadvantaged: These are the firms facing “crypto-procrastination.” They risk massive compliance penalties, systemic data theft via HNDL, and the competitive disadvantage of relying on slower, less accurate classical models while competitors price derivatives and optimise collateral in real-time.

The quantum inflection point is not an event on a distant calendar; it is a process happening right now. The firms that act today are building an unbreakable digital fortress while simultaneously designing the algorithms that will define the next decade of finance.

Don’t wait for Q-Day. Secure your future, then innovate in it.

Learn more at aceadvantage.io

  • Blockchain & Crypto
  • Cybersecurity in FinTech
  • Digital Payments

Author

Dan Brightmore

Published

6 August 2025

Estimated Read time

6Mins

Read in brochure format

FinTech Strategy speaks with Jonas von Oldenskiöld, Head of Partnerships at Qover, about the future for the insurance industry

Financial Transformation Summit 2025 EXCLUSIVE

At Financial Transformation Summit, Jonas von Oldenskiöld, Head of Partnerships at Qover, spoke on a panel (alongside peers from Davies Group, Accenture, Superscript and YuLife) entitled ‘Bridging the Gap: How InsurTech is Reinventing Traditional Insurance Processes’.

Following the panel, we spoke to Jonas to find out more…

Hi Jonas, tell us about your role at Qover?

“I’m the Head of Partnerships at Qover. We are focused on embedded insurance. We try to enable that for a lot of different players in the markets. Everything from motor insurance, SMEs, going the whole way down to simple things like classes[1]  such as travel, trying to be the enabler between the typical risk carrier and the distribution platform.”

You spoke on a panel at the Summit about InsurTech innovation. Give us an overview of your thoughts…

“It was a very interesting group of people on the panel coming from different angles across the industry. And the key things for me were around where InsurTech needs to go now and how it enables insurance companies at this point in time. The common understanding was that we, the InsurTechs, come from being disruptors to being more of a force into them where we can plug in and help them to change a little bit the behaviours that are currently going on. Being that catalyst in the organisation and helping them to drive innovation. Because I think a lot of large organisations have realized that innovation cannot be driven by a single hidden team somewhere, it needs to be driven from a business perspective.”

Why is this an exciting time for Qover?

“I think there are many reasons. Of course, you cannot be at an event like this without speaking about AI and the opportunity that gives to us. Also, we’re seeing a generational shift. The industry needs to get ready to service a completely different type of customers going forward and that will drive a lot of exchanges we’ll see in the next couple years.”

“I think a key one is to be able to navigate the future role of AI regulation. That will be very interesting to see what opportunities are there and what opportunities would be possible to use. More importantly, I think it is taking data from something, using data from something that is good to have, to really put it in the forefront of the operation to start planning your business process from a data perspective. This is the data that we need to have in order to deliver a good product rather than having data as the outcome of the whole process. You have set up and try to do something from that perspective. So, we need to turn the table on that.”

What other pain points your customers are experiencing that you need to address? What are they asking you for help with? How are you meeting the challenge?

“They particularly need help with the UX and how to deliver the product. I think the underlying product itself doesn’t change so much, but it’s a lot about the delivery, making sure that it actually does get delivered at the point in time that we like to call events driven. So, for us it is distributing insurance when you have a life event, if that is having a child, buying a car, buying a house or whatever it might be, data can help us to drive that. So, for us it’s very much around the delivery rather than the product underneath.”

Tell us about a recent success story…

“We’re very proud that we now have several new motor programmes in place where we have been working with large motor organisations that have realized that they’re not only selling a car, they’re selling a means of transportation and convenience, which also then includes insurance across that whole journey. We recently announced partnerships with both Volvo and BMW. And we have more in the pipeline. So, I think that has been a great success where large established industries have realised they need to go further in order to have that UX design.”

What’s next for Qover? What future launches and initiatives are you particularly excited about?

“In 2025, our focus is on expanding into more new verticals. We are involved in driving that engagement to see where we can expand. We started traditionally with a lot of the travel organisation and bike providers. We’re now working with neobanks[2] , traditional banks and the motor industry. I also see more opportunities in areas like utilities, in SME supporting functions, everything from accountancy to data provision and being a software provider. These expansions will be the goal over the next 24 months.”

Why do you think the evolution of collaboration between industries and InsurTechs is set to continue? What are you excited about?

Partnerships is one of the key things changing the insurance industry. We still have some very large players around. They’re fulfilling their function, and they do it very well. But in order for them to adapt into the new situation, partnerships are important. You always need to be able to work at scale, which is important for them. Of course, with a partnership you lose a little bit of control compared to acquiring something or developing it yourself. But on the other hand you win on the speed to market and potentially also on the cost side. So, for me, the winners will be the ones that can handle partnerships in the right way. And at the end of the day, a partnership is a relationship. You can have as many contracts as you want, but it comes down to people.”

Why Financial Transformation Summit? What is it about this particular event that makes it the perfect place to embrace innovation? What’s the response been like for Qover?

“We get a lot of good feedback and the great thing with events like this is that you have the chance to do networking both informal and formal. You’re having a formal agenda but also have a chance to rotate around. I always make sure to join the sessions and round tables. It has been interesting to speak to peers across the industry. It’s a good way of getting away from the desk and finding some new inspiration.”

Learn more at qover.com

About Qover

Embedded insurance orchestrators… We’re creating a global safety net with insurance,

empowering people to live life to the fullest.

Qover was founded in 2016 by Quentin Colmant and Jean-Charles Velge. From the very beginning, our co-founders had a clear vision of the future of insurance: a simple, transparent and accessible service across borders.

Through embedded insurance, we can create a global safety net that protects everyone, everywhere. To that end, our embedded insurance orchestration platform enables any company to harness the power of technology to embed insurance as a native component of or add-on to their core product or service.

In doing so, embedded insurance becomes a powerful tool for businesses to enrich their value proposition, enable their success and care for their community.

  • Events
  • InsurTech
  • Together in Events