Changing requirements, shifting demographics, and new technologies are conspiring to create a procurement talent shortage.

Two of the biggest challenges facing procurement leaders are recruitment and retention. Staffing issues were identified as one of the biggest risks facing procurement in the next two years by Amazon Business’ 2024 State of Procurement Report, as the procurement function “broadens in scope while facing staffing shortages”. 

It seems as though the more critical procurement becomes to the modern enterprise, the more the cracks in the talent pool begin to show. With increased technological adoption and a growing emphasis on strategic operations (compared to a traditional transaction-focused approach) in the procurement function, solving the talent shortage is more critical than ever. 

As we’re still in early 2024, we’ve put together the top five factors driving the talent shortage, as well as how procurement leaders can address them in order to capitalise on the opportunities in the industry and meet the strategic objectives of the business as a whole. 

1. Digital transformation

Ironically, the very trend that’s driving the rise in procurement’s fortunes is also one of the biggest factors fueling its talent shortage. As digital transformation reshapes the procurement function from top to bottom, it also means that the skills necessary to succeed in procurement roles are changing. Even a few decades ago, a procurement job was a mixture of relationship management and sending invoices. Now, there’s AI to grapple with, big data analytics, and an expectation that the department will be a key strategic driver of efficiency, sustainability, and supply chain resilience. The skill sets that make a successful procurement team today aren’t the same as they were even a few years ago. 

How to fix It: Education and development should be at the forefront of anyone’s mind looking to build a successful procurement function. Upskilling and growing the team’s knowledge base is almost always more cost effective than hiring externally, but you should also know when to look beyond the department to fill a talent shortage, even if that just means sniffing around the IT department for anyone not nailed down.  

2. Competition (internal and external) 

If (almost) every procurement team is short on staff (well, 86% of them, according to Amazon Business), then it’s no surprise that competition for top talent is fierce. Salaries are rising, and the fact the talent shortage is affecting departments other than procurement means that procurement is in competition, not only with other procurement teams, but with other departments in its company for talent and the money to pay that talent. 

How to fix It: Smaller firms without the resources to compete might consider outsourcing their procurement functions, engaging third parties like a business might engage a legal team or a management consultancy.

3. Messaging and awareness 

Or lack thereof… Seriously, procurement may be the exciting new frontier of digital transformation and strategic optimisation, but traditionally the department has largely existed as an afterthought—a place where purchase orders go to be rubber stamped. The nature of the role may be changing, but perceptions are harder to shift. If the preconceived notion is that procurement is a stodgy, backwards profession, then it’s unlikely to attract the best and brightest graduates, let alone funnel MBAs into a procurement-specific pipeline early on in their education. 

How to fix it: Take a leaf out of the broader supply chain discipline’s book and go on a two-pronged charm and educational offensive. By working with educational institutions and recruiting heavily from adjacent industries with transferable skills (increasingly easy to do given the increasingly digital-first nature of the discipline), new talent can be enticed into the procurement space and developed from there by existing veterans. 

4. Demographic shifts 

Tied into Number 5, the natural changing of the guard is a large part of what’s ushering in a more discerning labour force. It’s also seeing Boomers and Gen X either exit the workforce into retirement or be promoted up into senior management, where the skills that made them an asset to the company on a day-to-day basis are less important to their roles. 

Also, as Millennials age up towards middle management there aren’t as many members of Gen Z entering the workforce to replace them. It’s the same further up the chain as the populous Baby Boomers are replaced with the relatively sparse Gen X.  

How to fix it: One way to encourage a smoother transition from one generation to the next—especially in an industry where relationship management plays such a huge role—is to encourage mentorship and development aimed at transferring skills and key knowledge from senior staff to lower (even entry level) positions. 

5. The Great Resignation 

Sparked by the COVID-19 pandemic, as well as a general rise in pro-labour sentiment across the economy at large, the last few years have seen a spectacular rise in employees quitting the roles that couldn’t be bothered (or afford) to pay them enough or treat them fairly. The consequences for mismanaging teams are much higher in a world where the stigma over changing roles regularly for better pay, hours, and working conditions has more or less evaporated. 

How to fix it: It should be obvious, but people keep quitting their jobs, so the message must not be getting through. The age of pizza parties and casual Fridays are over. Employees expect more from their employers, whether in terms of wages, benefits like healthcare, work-life balance, and other meaningful contributions to quality of life. In addition to benefits on paper, fostering positive cultures, creating opportunities for development and salary advancement are all a big part of not only attracting new talent but keeping it as well.  

The top seven trends driving procurement’s transition from the back-office to the boardroom in 2024.

The year ahead has the potential to be a watershed moment for the procurement industry, as infusions of leading edge technology and process innovation conspire to enable procurement’s shift from spend management to strategic leadership. Increasingly, leadership is recognising the potential of procurement to guard against risk, drive sustainable practice, and be a key enabler in helping the business identify and capitalise on new opportunities.

Reflecting on the past several years, we’ve looked ahead to bring you the seven trends defining the procurement landscape heading into 2024 and beyond.

1. Procurement takes centre stage

Procurement is undeniably on a journey from being a back-office cost-cutting function to a key driver of strategic wins for the business. In 2024, procurement teams should continue to capitalise and build upon existing wins as they continue their optimisation journey. For those lagging behind, the time to begin their transformation from functionary to value orchestrator is now.  

2. More space strategic, value-add work

A vast majority of decision makers surveyed by Amazon Business last year revealed that they needed to outsource elements of their procurement function to a third party. It’s a known fact that the current procurement industry struggles with a lack of the necessary human resources, skills, and systems to keep pace with mission critical operational demands. With those demands only expected to get more complex in 2024, procurement teams need to find ways to spend less time on low value manual work and refocus their efforts on high-level, strategic activities. Adopting low-code platforms, AI, process automation, and other technology could be a way to execute on this necessary transformation.

3. More investment (and hype) surrounding AI, automation, and analytics

2023 was the year when generative AI exploded into the spotlight, attracting massive amounts of hype, interest, and investment. However, just a few weeks into 2024, you can see excitement starting to cool, as organisations struggle to find effective applications that justify the price of admission.

In 2024, we can expect to see massive AI utilisation in data analytics, in process automation, and other elements of the S2P process, but generative AI adoption in ways that produce meaningful benefits are likely more than 12 months away.

4. Low code, higher automation in S2P platforms

Managing the source to pay process is increasingly complex, and time consuming to orchestrate. In 2024, with pain points like this increasing complexity (due to climate instability, compliance regulations, etc.) and talent shortage, the adoption of more low-code platforms will increase the ability of procurement teams to automate significant elements of their operations.

5. Scope 3 comes under greater scrutiny

A recent report found that around two thirds of procurement professionals in the US, UK, and Europe feel that their Scope 3 emissions reporting is more “best-guess” than hard fact. With regulatory scrutiny—not to mention public opinion—growing less and less lenient with regard to greenwashing and climate inaction, procurement teams need to make 2024 the year they take meaningful action to create transparency beyond Scope 1 and 2 emissions.

This obviously represents a significant challenge. Scope 1 and Scope 2 emissions are relatively straightforward compared to the sprawling, often opaque morass of Scope 3. Inaction is not an option, however, if organisations are to meaningfully pursue their net zero by 2030 targets. 

6. Mission-critical Big Data

Collecting, managing, and effectively drawing insights from big data is and will remain one of the defining challenges for the modern enterprise. A proliferation of data from IoT devices, cloud-based platforms, and a general increase in the amount of technology being integrated into the procurement process (not to mention an increase in awareness of how important it is to gather as much data as possible) is leaving some industry players overwhelmed.

Vast silos of data with no meaningful way to draw insights from the unstructured mass create more problems than they solve. 2024, then, should be the year that procurement not just recognises the importance of data, but the absolute criticality of putting systems in place to manage it effectively.

7. AI achieves greater autonomy in planning tasks

Even as the shockwaves of the COVID-19 pandemic recede from the global supply chain, macroeconomic forces still conspire to place increased pressure on supply chains and procurement teams. Forward planning is more important than ever and procurement professionals are finding themselves increasingly struggling to meet the demands of “a more complex, multi-tiered, more nuanced world.”

Using artificial intelligence to more effectively run scenario analysis could have a transformative effect on the S2P process, allowing low-touch planning driven by AI to eliminate manual work, analyse data at scale, identify and flag anomalies, and even start making suggestions to humans as to how to proceed. There is still some doubt over AI’s ability to handle tasks consistently with minimal human oversight, but the tide of public opinion is starting to change. 

By Harry Menear

At DPW Amsterdam 2023, Prerna Dhawan, Chief Solutions Officer at The Smart Cube (a WNS company), tells us about the importance of remaining focused on fixing the problem and not leveraging technology for technologies sake.

“You don’t need AI or even gen AI for the sake of it.”

In today’s world, everyone is obsessed with what’s new and fresh. Like in most other functions, in procurement, the latest craze is generative AI, with ChatGPT being one prominent example. Despite new technology’s clear benefits, such as cost and time savings, it’s important to keep the problem you’re trying to solve and the business impact you’re looking to make front of mind.

Prerna Dhawan is the Chief Solutions Officer at The Smart Cube. Like many of her peers, Dhawan recognises the potential that new technology brings but also shares concerns. “Like everyone else, we’ve been on that bandwagon as well,” she tells us. “For us, there have been two key learning so far. We have already done one live deployment of gen AI. We went live with our gen AI model earlier this year, which enables users to skip the stage of manually searching for content on Amplifi PRO, our on-demand procurement intelligence platform. You just ask the question and our platform leverages a custom NLQ framework and gen AI to provide a natural language response. Using a combination of our own AI models and gen AI provides a more dependable, accurate response as pure Gen AI isn’t fully functional for all types of analysis and can’t be trusted completely.”

Navigating AI adoption

Indeed, there has been criticism from some sections about ChatGPT providing hallucinations and making key data up. For multi-million pound organisations responsible for high levels of spend, this isn’t good enough. A second learning Dhawan is keen to get across is that she believes that gen AI is being dominated by hype. She explains that with any “new shiny object”, it should be treated with caution.

“I’ve tried to explain this a little bit, but everyone is excited about new things. A recent example is another use case where we were experimenting with our digital assistant,” she explains. “There was a point where we used a 100% gen AI approach, and we were still getting issues and hallucinations where the queries weren’t being answered correctly. The team said we needed to make it work and I explained that, ultimately, a client needs to solve the problem, they’re less hung up on how this is done. Sometimes people get lost with the technology and the approach. You have to ask yourself, are you solving the problem? If the answer is to just input a human and you don’t need AI, then do that.”

Prerna Dhawan, Chief Solutions Officer at The Smart Cube, sits down with CPOstrategy at DPW Amsterdam 2023

The journey

Armed with more than 16 years of experience in developing client solutions, managing strategic relationships, defining product strategies and driving profitable growth, Dhawan has worked with procurement, supply chain and corporate strategy teams across many global 2000 companies. Throughout her career, she has helped them embed intelligence and analytics as enablers of competitive differentiation and business transformation, along with The Smart Cube’s co-founders Gautam Singh and Omer Abdullah.

The Smart Cube is a WNS company and is considered a trusted partner for high-performing intelligence that answers critical business questions. The Smart Cube works with clients to figure out how to implement answers faster through customer research, advanced analytics and best-of-breed technology. The firm transforms its data into insights – enabling smart decision-making to improve business performance at the top and bottom line. Together with WNS, expert resources are combined with leading digital technologies, merging human intelligence and AI with innovation.

Digitally-enabled future

While AI’s challenges should be acknowledged, Dhawan is in no uncertain terms about the importance of stepping out of comfort zones and meeting fear head-on. Change can be a divisive topic with human nature being to cling on to what’s familiar. However, this can result in becoming reactive and failing to keep up with competitors.

Prerna Dhawan, Chief Solutions Officer, The Smart Cube

“As leaders, if we want to change the game of procurement and redefine the value we create for a business, we have to be more open to embracing new things,” she explains. “If you learn what the capabilities of new technology are and where you can actually use it, everything has strengths and weaknesses. Ask yourself – do you want to be an early adopter or do you want to be a laggard in your industry? All of this has the potential to give you that competitive advantage. It’s about being open, experimenting at pace, but also not being blinded by the magic and assuming everything will just work. There will be changes needed to your processes and people’s mindsets.”

Procurement’s future

With the future of procurement set to continue to be digitally-enabled and full of innovation, Dhawan believes the function now has its seat at the table and is ready to thrive.

“If I look at my journey from when I started in procurement, clients were asking questions like ‘Who are the suppliers in the market? How do I get the best price?’ Procurement is now getting involved at the new product development stage and is even advising the business on what ingredients to use while taking a more total value approach,” she discusses. “When you’re thinking about the product, do you want to put in palm oil or sunflower oil based on sustainability considerations, and how can you justify additional costs of a sustainable supply chain? Procurement isn’t just supporting the bottom line but also influencing the broader business goals of sustainability, innovation and resilience. It’s a great time to be here.”

At DPW Amsterdam 2023, Brandon Card, Co-Founder and CEO at Terzo, discusses the rise of his organisation amid the COVID-19 pandemic and how it used the disruption to its advantage.

Terzo means third in Italian.

With the two founders having Italian heritage, they chose to describe what they set out to build – a platform that brings third parties together.

Terzo uses powerful AI technology to extract, analyse, and visualise its customer’s contract data. Terzo’s AI data extraction capabilities also reach beyond contracts and can solve an organisation’s document problems, from invoices to POs and more. Its platform was designed on the foundation of contract intelligence, providing business teams the necessary data to improve productivity, optimise spend, reduce costs, and manage risk and governance across their entire supplier ecosystem. Terzo is the first solution to provide critical data and terms to both legal and business teams to make decisions together.

Terzo’s journey

Brandon Card is the Co-Founder and CEO at Terzo. His company’s journey’s start was an interesting one, having been founded days before the onset of the COVID-19 pandemic and the lockdowns that then ensued. But, reflecting on the disruptive nature of the situation, Card believes it actually helped get Terzo up and running quicker. “It just accelerated our timeline because we wanted to build fast,” he reveals. “When we put the team together, we had this concept that we wanted to get the product out as fast as possible. We knew that with Covid happening there was going to be a huge shift in how people were working. People were going to need to buy new solutions faster and it’s going to be harder to control spending. We knew procurement was going to have a host of challenges across the supply chain with this interruption with Covid. Our team on the engineering side believed we need to build faster.”

This led to Terzo’s team on the engineering side of the house to work diligently throughout the rest of 2020 and into 2021 on building code and new releases with the vision of getting the Terzo product into the industry quicker. “We thought we might be able to help procurement given the challenges they have now with all of these new needs that the business is going to bring,” he says. “We probably built the product about 50% faster just because there were no distractions so there’s pros and cons when everything happens in life. Our team really worked well together and they buckled down and they took that time to focus on Terzo. It’s something I’m very proud of this team for doing that.”

Brandon Card speaks with CPOstrategy at DPW Amsterdam 2023

Developing relationships

A big part of what Terzo does revolves around strengthening relationships by uniting teams to unlock insights so organisations can make smarter decisions and maximise value from suppliers, customers and partners. Card believes this mantra holds the key to long-term success in procurement.

“It’s critical for us because when we think about whether we’re doing spend analytics or contract intelligence, it’s all about understanding the relationship with these different entities you’re working with,” discusses Card. “We’re not there yet but my big vision in the future is to build an enterprise relationship intelligence platform to understand every single business that you’re working with, whether it’s a customer, a supplier or a partner. The truth with these big organisations, a lot of their suppliers are also partners or customers. These relationships are very complex and they’re very critical to innovation.

“If you’re doing anything in the cloud right now, if you’re doing anything with AI or even autonomous driving, you need partners to get this done. You can’t build it in-house. And years ago, people would build in-house. When we were young growing up in the nineties, everyone had to build their own data centres and build their own software. We’re in a world now where you can go and turn things on online in a few minutes, and that’s where we want to be so you can push product out faster, competitive advantage, and I think these relationships are critical to procurement having a competitive advantage and driving value for the whole business.”

Procurement’s place

In today’s world, procurement is in the driving seat. The function isn’t siloed anymore, stuck in a back-office room and out of the way of everyone else. Despite such significant innovation, there is sometimes a perception that procurement is still boring. For Card, he believes one of procurement’s biggest challenges is changing that age-hold mentality of procurement within a c-suite.

“It’s about educating the CEO or the Chief Financial Officer (CFO) of large organisations just how critical procurement is. A lot of them just don’t understand,” he tells us. “That’s the challenge we have, and that’s something we want to change. In the future, the CFO is going to treat the head of sales the same they treat the CPO. Right now, the chief revenue officer gets special treatment in every organisation. If you run sales, you’re treated differently because you bring in revenue. If you’re procurement, you’re lucky if you’re at the table. But I do see that changing.”

While Card believes this shift is already beginning to happen with younger CFOs, change such as this doesn’t happen overnight. “By doing this, you’re going to have a really balanced organisation and reduce risk while optimising their costs,” he discusses. “Ultimately, they’re going to be more efficient, and the teams are going to be working a lot better together. There’s going to be a better culture when leadership buys in because then procurement feels valued. They work harder, and that vibe carries throughout the organisation. That’s something that we want to help push for procurement but we know it’s going to take time.”