This month’s cover story is an illuminating interview with Sarah Golley, VP of Digital Transformation of Virgin Media who reveals how digital transformation has meant getting comfortable with the uncomfortable.
“How customers want to engage with us has changed and is continuing to change at a fast pace, driven by the rapid adoption of technology. Customers of today are less likely to be brand-loyal and will leave if they don’t get what they want and need. We want our customers to find us easy to do business with, and we want them to stay,” explains Golley.
“Customers these days typically want information to be simple to find and instantly available. They want to have the option to have everything online, they want to self-serve if they have issues, they want to shop or deal with issues at a time that suits them. We are now speaking to multiple types of people, from silver surfers and baby boomers all the way down to millennials and Gen Z. We need to provide solutions for everyone.”
Elsewhere, we travel to Denmark to speak to Group CPO of Danish Crown Lars Feldskou regarding procurement transformation and catch up with Rob Galbraith dubbed ‘the most interesting man in insurance’. Plus, we assess the impact of a massive digital transformation at UnionBank and list 5 Influential Women in IT.
Enjoy the issue!