Mark Talbot, Director, CS AI Initiatives at Appian, reasons that as organisations grow more capable with AI, the challenge shifts from proving its value to expanding access to it

Many organisations have long treated improvement as something that arrives as a top-down effort, not something built with the people doing the work. Specialists designed new processes, discussed them in formal forums, and introduced them through large change programmes that often felt detached from daily work. For most employees, ‘transformation’ meant being asked to follow new rules, rather than designing better ways of working.

AI is starting to reverse that pattern. Instead of concentrating control and decision rights in a small, central group, modern AI tools give more agency to the people closest to the work. They can see what is not working, imagine better approaches, and use AI to help redesign and improve the processes they rely on every day. This shift – which can be described as the democratisation of AI – changes who participates in improving the business. However, it is worth remembering that this shift only works at scale when AI is embedded within a platform that maintains governance, visibility and control. 

Process Improvement in the Hands of Many

Until recently, fixing a broken process often meant filing tickets, waiting for a slot on an IT roadmap, or hoping that a specialist team would eventually address the issue. Creating applications, building automations or redesigning workflows were seen as highly technical tasks. For most employees, waste and inefficiency were things to work around, not things they had the tools or authority to change.

That obstacle is now deteriorating, as long as organizations don’t lose sight of the fact that governance remains essential, particularly in highly regulated environments

AI agents, generative AI and conversational interfaces allow people across the business to shape how work is structured. Within this model, someone in operations can describe an outcome in plain language and have an AI system propose and embed the steps within existing processes. Within a governed platform, non-technical users can adapt existing solutions and automate repetitive tasks without waiting months for central support. At the same time, process insights give developers visibility into what is being built, enabling them to refine, standardise and scale applications more quickly across the organisation.

Data is opening up as well. Data fabrics and related architectures connect scattered information sources into governed layers that a wider audience can access safely. Instead of waiting on static reports, people can access relevant, trusted data when they need it, and use AI to interpret and apply it to their decisions.

When process insight and data access reach this level, best practices move beyond documentation or occasional training. Tools and workflows embed them into daily work, improving performance across the organisation.

Scaling Improvement Across the Organisation

As more individuals understand how their work connects to broader outcomes, organisations unlock a powerful driver of change. Process improvement no longer depends only on a small group of specialists. Employees can recognise when processes are inefficient or risky and have the means to address them at scale, inside an AI platform.

By encoding domain knowledge into AI assistants and digital coworkers within an enterprise-grade AI platform, organisations can share expertise across roles and levels. These AI-powered helpers do not replace professional judgment. They strengthen it. They surface options, highlight inconsistencies and provide context, while humans make the final decision. Over time, each interaction becomes both a learning moment and a new piece of institutional knowledge that organisations can capture and reuse.

In this model, process improvement is no longer episodic or confined to formal transformation projects. It becomes part of everyday work, inside a platform with AI tools that provide real-time feedback and recommendations.

AI, Noise Reduction, and Better Oversight

This shift raises a key question: if AI platforms make analysis, decision support, and process design more accessible, what happens to deep expertise?

There is a concern that easy access to AI advice might weaken people’s understanding. If answers are always a prompt away, will teams still develop the knowledge that comes from working through complexity? If people follow AI suggestions without grasping the logic, how meaningful can human oversight really be?

Over-reliance on instant guidance can create only surface-level competence. People may treat AI outputs as instructions rather than as inputs to their own reasoning.

On the other hand, used well, AI can create more room for expertise, not less.

By handling repetitive tasks and routine decisions, AI reduces the volume of low-value work that consumes people’s time. Teams can then focus on exceptions and refine how they make decisions. Instead of dealing with every routine request themselves, they can focus on work where context and experience matter most.

When AI removes more of the routine burden, teams have more capacity to focus on judgement, process design and oversight. That helps build expertise while keeping improvement connected to the wider goals and governance of the business.

Shaping AI, Not Just Living With It

As organisations grow more capable with AI, the challenge shifts from proving its value to expanding access to it. AI is moving from something that happens to the workforce to AI being something that is built and refined with the workforce.

Organisations should treat people as partners in shaping AI, rather than as operators of automated systems. When AI platforms can be combined with process visibility and human judgement, employees can have an outsized effect on the systems around them. They can influence how work is structured and how decisions are made. In that sense, AI redistributes who participates in designing better ways of working, and creates an opportunity to anchor that shift in thoughtful design and human expertise.

Learn more at appian.com

  • Artificial Intelligence in FinTech
  • Data & AI
  • Digital Strategy
  • Fintech & Insurtech
  • People & Culture

Tom Lanaway is Head of Innovation at Connective3, a global brand & performance marketing agency. He leads a team building AI-powered marketing measurement and marketing intelligence tools.

Most businesses are asking the wrong question about AI. They’re asking, ‘Which AI tool should we use?’ They should be asking: ‘Can our people actually think with AI?’ 

I run an innovation team at a marketing agency. We’ve spent the last two years building AI into everything we do, including measurement, content, strategy, and automation. We’ve got lots of tools, 18 different products to be precise. 

Below is what I’ve learned. But the tools aren’t always the bottleneck; sometimes the skills are. 

The Tennis Racket Problem 

A colleague put it perfectly recently: “AI is a tool. Think of it as if you’ve got a smart assistant sat there. But it’s saying, I’m going to give you the best tennis racket, now go and play in a Grand Slam.” 

That metaphor stuck with me because it captures something the artificial intelligence hype cycle keeps missing. We’ve convinced ourselves it democratises everything. That anyone can now do anything. That the barrier to entry has collapsed. And there’s truth in that, but it’s incomplete. The barrier to access has collapsed, but the barrier to effectiveness hasn’t. Give someone GPT-4, and they can generate text. Give them the best tennis racket, and they can hit a ball. But the gap between hitting a ball and playing at Wimbledon is still vast. Most organisations are stuck in that gap, wondering why their AI investments aren’t transforming anything. 

Three Skills That Aren’t Always Present 

When I look at where teams struggle and where I see the same patterns across other businesses, three specific competencies keep showing up as gaps: 

1. Problem Decomposition 

Not everyone knows how to break down complex work into chunks that AI can help with. This sounds simple, but it isn’t. Most people approach AI with whole tasks such as ‘Write me a marketing strategy’, ‘Analyse this data’ Or ‘Create a campaign’. AI will then produce something, but it’s usually mediocre, because the person hasn’t done the harder work of understanding which specific parts of that task AI is good at, and which parts need human judgment. The skill isn’t using AI; it’s knowing what to give it. Someone who is brilliant at their job but can’t decompose problems will get worse results from AI than someone more junior who understands how to break work into the right pieces.  

2. Output Assessment 

How do you know if what AI gives you is good? This is where intuition becomes essential and it’s also where the ‘AI replaces expertise’ narrative falls apart. You need domain knowledge to evaluate AI output. You need enough experience to feel when something’s off, even if you can’t immediately articulate why. You need the pattern recognition that comes from years of doing the actual work. Artificial Intelligence doesn’t replace that intuition; it requires it. The best AI users I’ve observed aren’t the most technical; they’re the ones who’ve built up enough expertise in their field to quickly assess whether AI output is useful, directionally correct, or completely off base. They know what good looks like, so they can recognise it when they see it, or notice when it’s missing.

3. Articulation 

Can you clearly express what you really want? This is the unglamorous core of the whole thing. Some people struggle to articulate their requirements to other humans, let alone to AI. We’ve all sat in meetings where someone spends 20 minutes explaining what they need, and you’re still not sure what they want. AI makes that problem worse. The skill isn’t ‘prompt engineering’ in the technical sense; it’s the much older skill of clear thinking and clear communication. If you can’t articulate what you want specifically, precisely, with the right context and constraints, you won’t get useful output from AI or from anyone else. 

The Uncomfortable Implication 

Here’s what this means for how businesses should think about AI investment

Stop leading with tools: Most organisations have tool fatigue already. Another platform, another integration, another training session on which buttons to click. It’s not working. 

Start with the human work: Before asking ‘What AI should we use?’, ask ‘Can our people break down problems, assess output, and articulate requirements?’ If they can’t do those things well without AI, they won’t do them well with AI either. 

Invest in the skills, not just the access: This doesn’t mean AI prompt engineering courses; it means developing clearer thinking, better problem decomposition, and sharper articulation. These are old skills, applied to new tools. 

Accept that expertise still matters: The people who’ll use AI best are the ones who already know their domain deeply. AI amplifies competence; it doesn’t create it.

Connected Intelligence Isn’t About Connected Systems 

I’ve spent a lot of time thinking about how different marketing channels and data sources connect and how you build intelligence across systems rather than in silos.

But I’ve come to think the more important connection isn’t between systems, it’s between human judgment and AI capability. The integration layer that matters most is the one between the person and the tool. 

Get that wrong, and it doesn’t matter how sophisticated your AI stack is. Get it right, and even basic tools become powerful. 

Learn more at connective3.com

  • AI in Procurement
  • Artificial Intelligence in FinTech
  • Data & AI
  • Digital Strategy
  • People & Culture